Marketing Research Papers/Topics

Effects of Sales Promotion as a Tool for Winning Customers in a Competitive Market.

ABSTRACT This study examined marketing strategies for winning customer in telecommunication industry. It lightened the techniques on the strategies and effect of various marketing strategies in winning customer and stimulate repeat sales. It also goes further to look into identifying the brand Zain can use against other competitors like GLO, MTN. descriptive approach was employed as a means of data collection in proper investigation.  It appears that consumers product do not exist in isolati...

The Impact of Trade Fair on Business Growth

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1Background of the study 1.2Statement of the problem 1.3Aim and objective of the study 1.4Significance of the study 1.5Scope of the study 1.6Limitation of the study CHAPTER TWO: LITERATURE REVIEW 2.1Marketing concept 2.2Concept of marketing mix 2.3Promotional mix 2.4Concept of trade fair 2.5Importance and purpose of trade fair 2.6Concept of business growth 2.7The impact of trade fair in Kwara state business 2.8Type of trade fair CHAPTER THREE: RESE...

Sales Promotion as an Effective Marketing Strategy for Selling Consumer Product (A Case Study of Nigeria Bags Manufacturing Company, Ikeja Lagos)

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0Introduction 1.1Background of the study 1.2Statement of the study 1.3Objective of the study 1.4Significance of the study 1.5Scope of the study 1.6Limitation of the study CHAPTER TWO 2.0Literature Review 2.1Concept of sales promotion 2.2Objectives of sales promotion 2.3Sales promotion planning strategy 2.4Factors determine the selection of sales promotion 2.5Concept of consumer products 2.6Types of cons...

Impact of Promotional Strategy in the Hotel Industry (A Case Study of Kwara Hotel)

PROPOSAL INTRODUCTION This project, work is intended to deal with the application of promotional strategy to marketing and its contributions to achievement of organization goals with particular focus on the Nigerian hotel industry (wing Kwara hotel as a case study). Attempts will be made to discuss certain vital elements in marketing known as the “marketing communication mix” or the “promotion mix”. The purpose of the study will be discussed. Attempts wil be made to identify problems ...

The Impact of Small Scale Business to the Nigeria Economy Development

TABLE OF CONTENT CHAPTER ONE 1.1           Background To The Study 1.2           Formation And Development Of The Study 1.3           Objective Of The Study 1.4           Importance Of The Study 1.5           Historical Background Of The Study 1.6           Scope Of The Study 1.7           Limitation of the study. 1.8           Definition of terms. CHAPTER TWO 2.0     Literature Review 2.1     The...

The Financial Management in Co-Operative Financing Agency (A Case Study of Kwara Co-Operative Financial Agency L.T.D Ilorin)

ABSTRACT          Co-operative financing agency are not different from other types of business with respect to efficient management of their funds they are required to used funds very carefully and judiciously because their source of funds tend to be limited.          The peculiar limitation imposed by co-operative principle make it very difficult for co-operative to obtain sufficient funds from outside e.g. that interest payment must not exceed percentage.          A...

The Benefit of Privatization and Commercialization on Nigeria Economy “Marketing Focus” (A Case Study of Power Holding Company Of Nigeria Phcn)

PROPOSAL          Privatization is a very broad sense may be defined as the transfer of ownership and control right over a firm from the government-owned industries to the private sector.          Commercialization in the other sense is said to be the withdrawal of government funding from parastatals to enable it operate commercially to fund for its existence of operation.          This research work is aim to investigate into the benefit of privatization and commerci...

The Impact of Business Environment on the Operation of Business Organization (A Case Study of International Brewery Plc, Ilesa)

TABLE OF CONTENTS TITLE CERTIFICATION DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENTS CHAPTERONE 1.1           INTRODUCTION 1.2           STATEMENT OF PROBLEM 1.3           SIGNIFICANT OF THE STUDY 1.4           SCOPE AND LIMITATION OF THE STUDY 1.5           DEFINITION OF TERMS CHAPTER TWO                                  2.0           HISTORICAL BACKGROUND OF THE STUDY 2.1LITERATURE REVIEW 2.2...

Application of the Marketing Concept in Our Local Market ( A Case Study of Owode Market Offa , Kwara State)

TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Abstract Table of content                    CHAPTER ONE 1.1                           Introduction 1.2             Statement of the problems 1.3             Objective of the study 1.4             Importance of the study 1.5             Scope of the study 1.6             Limitation of the study CHAPTER TWO 2.1   Liter...

The Significance of Advertising to Business Organizations in Nigeria (A Case Study of Unilever Nig. Plc Oregun, Lagos State)

ABSTRACT          I am writing this project in attempt to investigate on the significance of advertising to business organizations, emphasis on Unilever Nigeria plc, Apapa. In accomplishing the purpose of the study, the followings shall be looked into:          In chapter one, we shall look into background of the study, statement of problem, aims and objectives of the study, research questions, significance and need of the study, limitation and delimitation as well as definit...

Brand Management in Brewery Industry in Nigeria. (A Case Study of Nigeria Breweries Plc, Lagos.)

TABLE OF CONTENTS Title Page Certification Dedication Acknowledgement Table of Contents CHAPTER ONE: INTRODUCTION 1.0       Background of the study 1.1       Statement of the Problems 1.2       Objectives of the study 1.3       Scope of the study 1.4       Significance of the study 1.5       Limitation of the study 1.6       Plan of the study CHAPTER TWO 2.0       Literature Review 2.1       Types of branding 2.2       Reasons for...

How Branding and Packaging as Tools for Product Differentiation in the Marketing of Consumer Products

PROPOSAL          The primary aim of it is research is to take a deep look at how branding and packaging as tools for product differentiation in the marketing of consumer products in Nigeria. Branding is a name, symbol, sign given to a product in order to differentiate from other manufacturers products in the market. Packaging is defined as a group of activities producing the wrapper or container for a product. Chapter one of this research is about the general introduction of brand...

The Role of Radio Advertising on the Marketing of Goods and Services in Kwara State. (A Case Study of Kwara State Broadcasting Corporation Radio Kwara State)

  TABLE OF CONTENTS Title Page Certification Dedication Acknowledgement Table of contents CHAPTER ONE 1.0  Introduction 1.1  Background of the Study 1.2  State of the problem 1.3  Aims and Objectives of the Study 1.4  Significance of the Study 1.5  Scope of the Study 1.6  Limitations and Constraints to the Study CHAPTER TWO 2.0  Literature Review 2.1  Meaning of Advertising 2.2  Types of Advertising 2.3  Meaning of Radio Advertisement 2.4  Types of Radio Advertisement 2.5  Im...

Packaging as an Effective Tools of Product Differentiation in Soap and Detergent (A Case Study of Omo Product of Unilever Nigeria Plc)

PROPOSAL The research work is carried out in other to look into the Packaging as an Effective Tools of Omo Product Differentiation in Soap and detergent. The research work will be enables the student to know the important of packaging in the market. The research work will be useful for practical purpose which show the attributes of the product in effective to packaging as an added quality an assist in marketing of product.   The research work comprises of five chapters which are chapter one ...

The Benefit of Privatization and Commercialization on Nigeria Economy “Marketing Focus” (A Case Study of Power Holding Company Of Nigeria Phcn)

TABLE OF CONTENTS Title Page Certification Dedication Acknowledgement Proposal Table of contents 1.0    Introduction 1.1    Statement of the problems 1.2    Objective of the study 1.3    The scope of the study 1.4    Significance of the study 1.5    Limitation and constraints of the study 1.6    Definition of terms CHAPTER TWO Literature Review 2.1      The meaning of privatization and commercialization 2.2      The Nigerian Experience on privatization and com...


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