TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1Background of the study 1.2Statement of the problem 1.3Aim and objective of the study 1.4Significance of the study 1.5Scope of the study 1.6Limitation of the study CHAPTER TWO: LITERATURE REVIEW 2.1Marketing concept 2.2Concept of marketing mix 2.3Promotional mix 2.4Concept of trade fair 2.5Importance and purpose of trade fair 2.6Concept of business growth 2.7The impact of trade fair in Kwara state business 2.8Type of trade fair CHAPTER THREE: RESE...
TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0Introduction 1.1Background of the study 1.2Statement of the study 1.3Objective of the study 1.4Significance of the study 1.5Scope of the study 1.6Limitation of the study CHAPTER TWO 2.0Literature Review 2.1Concept of sales promotion 2.2Objectives of sales promotion 2.3Sales promotion planning strategy 2.4Factors determine the selection of sales promotion 2.5Concept of consumer products 2.6Types of cons...
PROPOSAL INTRODUCTION This project, work is intended to deal with the application of promotional strategy to marketing and its contributions to achievement of organization goals with particular focus on the Nigerian hotel industry (wing Kwara hotel as a case study). Attempts will be made to discuss certain vital elements in marketing known as the “marketing communication mix” or the “promotion mix”. The purpose of the study will be discussed. Attempts wil be made to identify problems ...
TABLE OF CONTENT CHAPTER ONE 1.1 Background To The Study 1.2 Formation And Development Of The Study 1.3 Objective Of The Study 1.4 Importance Of The Study 1.5 Historical Background Of The Study 1.6 Scope Of The Study 1.7 Limitation of the study. 1.8 Definition of terms. CHAPTER TWO 2.0 Literature Review 2.1 The...
ABSTRACT Co-operative financing agency are not different from other types of business with respect to efficient management of their funds they are required to used funds very carefully and judiciously because their source of funds tend to be limited. The peculiar limitation imposed by co-operative principle make it very difficult for co-operative to obtain sufficient funds from outside e.g. that interest payment must not exceed percentage. A...
PROPOSAL Privatization is a very broad sense may be defined as the transfer of ownership and control right over a firm from the government-owned industries to the private sector. Commercialization in the other sense is said to be the withdrawal of government funding from parastatals to enable it operate commercially to fund for its existence of operation. This research work is aim to investigate into the benefit of privatization and commerci...
TABLE OF CONTENTS TITLE CERTIFICATION DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENTS CHAPTERONE 1.1 INTRODUCTION 1.2 STATEMENT OF PROBLEM 1.3 SIGNIFICANT OF THE STUDY 1.4 SCOPE AND LIMITATION OF THE STUDY 1.5 DEFINITION OF TERMS CHAPTER TWO 2.0 HISTORICAL BACKGROUND OF THE STUDY 2.1LITERATURE REVIEW 2.2...
TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Abstract Table of content CHAPTER ONE 1.1 Introduction 1.2 Statement of the problems 1.3 Objective of the study 1.4 Importance of the study 1.5 Scope of the study 1.6 Limitation of the study CHAPTER TWO 2.1 Liter...
ABSTRACT I am writing this project in attempt to investigate on the significance of advertising to business organizations, emphasis on Unilever Nigeria plc, Apapa. In accomplishing the purpose of the study, the followings shall be looked into: In chapter one, we shall look into background of the study, statement of problem, aims and objectives of the study, research questions, significance and need of the study, limitation and delimitation as well as definit...
TABLE OF CONTENTS Title Page Certification Dedication Acknowledgement Table of Contents CHAPTER ONE: INTRODUCTION 1.0 Background of the study 1.1 Statement of the Problems 1.2 Objectives of the study 1.3 Scope of the study 1.4 Significance of the study 1.5 Limitation of the study 1.6 Plan of the study CHAPTER TWO 2.0 Literature Review 2.1 Types of branding 2.2 Reasons for...
PROPOSAL The primary aim of it is research is to take a deep look at how branding and packaging as tools for product differentiation in the marketing of consumer products in Nigeria. Branding is a name, symbol, sign given to a product in order to differentiate from other manufacturers products in the market. Packaging is defined as a group of activities producing the wrapper or container for a product. Chapter one of this research is about the general introduction of brand...
TABLE OF CONTENTS Title Page Certification Dedication Acknowledgement Table of contents CHAPTER ONE 1.0 Introduction 1.1 Background of the Study 1.2 State of the problem 1.3 Aims and Objectives of the Study 1.4 Significance of the Study 1.5 Scope of the Study 1.6 Limitations and Constraints to the Study CHAPTER TWO 2.0 Literature Review 2.1 Meaning of Advertising 2.2 Types of Advertising 2.3 Meaning of Radio Advertisement 2.4 Types of Radio Advertisement 2.5 Im...
PROPOSAL The research work is carried out in other to look into the Packaging as an Effective Tools of Omo Product Differentiation in Soap and detergent. The research work will be enables the student to know the important of packaging in the market. The research work will be useful for practical purpose which show the attributes of the product in effective to packaging as an added quality an assist in marketing of product. The research work comprises of five chapters which are chapter one ...
TABLE OF CONTENTS Title Page Certification Dedication Acknowledgement Proposal Table of contents 1.0 Introduction 1.1 Statement of the problems 1.2 Objective of the study 1.3 The scope of the study 1.4 Significance of the study 1.5 Limitation and constraints of the study 1.6 Definition of terms CHAPTER TWO Literature Review 2.1 The meaning of privatization and commercialization 2.2 The Nigerian Experience on privatization and com...
ABSTRACT Environmental complexity is a determinant to the choice of promotional tools in a marketing oriented organization. Although, the environment variable are numerous and are subdivided into three major sub-section (the macro, immediately or table and the microenvironment) its complexity has immense influence on the choice of the promotional tools adopted or that can adopted by marketers to create awareness for their product carried. Statement of the problem of this research study will ...