TABLE OF CONTENTCHAPTER ONE: BACKGROUND TO THE STUDY1.1 Introduction1.2 Statement of problems of the study1.3 Aims and objectives of the study1.4 Significance of the study1.5 Scope of the study1.5.1 Theoretical scope1.5.2 Geographical scope1.5.3 Industrial scope1.5.4 Time scope1.6 limitations and constraints to the studyCHAPTER TWO: LITERATURE REVIEW 2.1 Review of past research reports on the subject matter (empirical review)2.2 Review of braineral test (theoretical reviews)2.3 Summary o...
ABSTRACTFor any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data collection was used. To this end, for any organization to maintain and facilitate effective customer relation in banking industry automatic teller machin...
PROPOSAL Privatization is a very broad sense may be defined as the transfer of ownership and control right over a firm from the government owned industries to the private sector. Commercialization in the other sense is said to be the withdrawal of government funding from parastatals to enable it operate commercially to fund for its existence of operation. This research work is aim to investigate into the benefit of privatization and commercialization on the Nigeria economy “Marketing focus�...
ABSTRACT The study was set on consumer behaviour and cultural values in BRARUDI S.A The objectives were to establish the different cultural values affect consumer behaviour of people in BRARUDI S.A, the relationship between the cultural values and consumer behaviour of people in BRARUDI S.A and also to establish other factors that offer consumer behaviour. The methodology used were research design, survey population and sampling Research design referred to collect enough information from resp...
TABLE OF CONTENTSDECLARATION .................................................................................................................. iAPPROVAL ........................................................................................................................ iiDEDICATION .................................................................................................................... iiiTABLE OF CONTENTS ..........................................................................
TABLE OF CONTENTSITEMDeclaration ................................................................................................................................................................ iApproval. .................................................................................................................................................................. iiTable of contents ................................................................................................................
TABLE OF CONTENTSDECLARATION ........................................................................................................................... .iAPPROVAL .................................................................................................................................. iiDEDICATION ............................................................................................................................. iiiACKNOWLEDGEMENT ...............................................
ABSTRACTThe purpose of the study was to establish the effects of customer care and sales volume. The study was prompted by the fact that the airline's performance was' far below expectation of the airline's management and was affecting its' sales volume. The study used a cross sectional survey descriptive research designs.The research was guided by the following objectives; to establish factors that affect customer care in Air Tanzania, establish relationship between...
TABLE OF CONTENTSTitle PageCertificationAcknowledgementTable of contentsCHAPTER ONE1.0 Introduction1.1 Background of the study1.2 Statement of the study1.3 Objective of the study1.4 Significance of the study1.5 Scope of the study1.6 Limitation of the studyCHAPTER TWO2.0 Literature Review2.1 Concept of sales promotion2.2 Objectives of sales promotion2.3 Sales promotion planning strategy2.4 Factors determine the selection of sales promotion2.5 Concept of consumer products2.6 Types of consumer p...
TABLE OF CONTENTSTitle PageCertificationAcknowledgementTable of contentsCHAPTER ONE1.0 Introduction1.1 Background of the study1.2 Statement of the study1.3 Objective of the study1.4 Significance of the study1.5 Scope of the study1.6 Limitation of the studyCHAPTER TWO2.0 Literature Review2.1 Concept of sales promotion2.2 Objectives of sales promotion2.3 Sales promotion planning strategy2.4 Factors determine the selection of sales promotion2.5 Concept of consumer products2.6 Types of consumer p...
TABLE OF CONTENTCHAPTER ONE: BACKGROUND TO THE STUDY1.1 Introduction1.2 Statement of problems of the study1.3 Aims and objectives of the study1.4 Significance of the study1.5 Scope of the study1.5.1 Theoretical scope1.5.2 Geographical scope1.5.3 Industrial scope1.5.4 Time scope1.6 limitations and constraints to the studyCHAPTER TWO: LITERATURE REVIEW 2.1 Review of past research reports on the subject matter (empirical review)2.2 Review of braineral test (theoretical reviews)2.3 Summary o...
ABSTRACTThe project aim at knowing personal selling as a promotional tools in marketing of industrial goods, which provide for detail information about all activities that is going in industrial goods/ products, and also touch the parts of promotional activities like sales promotion, public relation, advertising and publicity which is useful to solve marketing problems. This project explains all process involve in oil companies in order to make successful selling activities. However, it also ...
TABLE OF CONTENTTitle pageCertificationDedicationAcknowledgmentTable of ContentsAbstract CHAPTER ONE: INTRODUCTION 1.1 Background of the study 1.2 Statement of problems of the study 1.3 Aims and objective of the study 1.4 Significance of the study1.5 Scope of the study 1.5.1 Theoretical scope 1.5.2 Geographical scope 1.5.3 Industrial scope 1.5.4 Time scope 1.6 Limi...
TABLE OF CONTENTSTitle pageCertificationDedicationAcknowledgementTable of contentsCHAPTER ONE1.1 Introduction of the study 11.2 Statement of the problem 71.3 Aims and objectives of the study 101.4 Scope of the study 121.5 Significance of the study 141.6 limitations of the study 151.7 Definitions o relevant terms 16CHAPTER TWO: LITERATURE REVIEW 2.1 Concept of business organization 21 2.2 Types of business organization 242.3 Concept of promotion 272.4 Importance of promotion to...
ABSTRACTThe study research on marketing planning as a strategy for business performance in Nigeria organization. Case study of unilever Nigeria plc Lagos. In any business organization, marketing is very important aspect of entice activities and therefore proper planning and control have to be given to it so as to ensure effect and efficient maximization of profit which is the most important objective any business organization. Marketing meaning may be part of overall business plan or may be s...