Abstract In this era of Internet of Things (IoT), new technology innovations are constantly introduced globally however with less developed countries adopting these innovations and ways of doing things at a later stage. This research focuses on one of these innovations which is the use of social media by businesses as an advertising platform for products and services. Various types of businesses in Zimbabwe are embracing this concept of social media advertising but lacking the knowledge on th...
ABSTRACT The development of social networks has transformed the communication landscape; companies are no longer co-creators of marketing information as consumers have been empowered to share their experiences with several online peers. After an economic melt-down, several financial service companies operating in Zimbabwe are facing hardships in regaining customer’s confidence and this has engendered transitory investments as well as under-capitalisation. This study aims to determine the in...
ABSTRACT In this era of online communication and the proliferation of social media, traditional messaging and calling by using mobile phones have transformed into different practices. This has changed the lifestyles and communication strategies of many today including market women and introduced new and innovative use of the mobile phone aside from the traditional use of making and receiving calls. Mobile phone usage and the use of social media has become a popular trend among a large populat...
Abstract The study was carried out with the aim of examining the impact of use of social media on students’ academic performance in institution of higher learning. This research adopted descriptive and explanatory research design. It also employed the use of cross sectional survey method using survey questionnaires with a Likert Scale. The of sample 102 students from selected secondary schools selected using convenient sampling method. The data collected was analyzed using description means...
ABSTRACT Micro, small and medium size enterprises (MSMEs) have been identified as promoters of economic growth in the country. However, most managers of these MSMEs are unwilling to commit necessary resources towards market oriented activities because they have insufficient funds. Individual internet usage in Ghana has also increased from 5.44% in 2009 to 17.11% in 2012 and Facebook was the most visited website in Africa. The paper identifies the extent to which social media is a beneficial a...
ABSTRACT The role of social media in success and development of artisan related activities cannot be over-emphasized. In this era of modern technology, providing means by which artisan can improve on their jobs and increase their profit is important. This is because active participation in social media activities among artisan can improve their business and create awareness on what they are producing to the general populace. This study is a descriptive study, both primary and secondary ...
ABSTRACT The research is an investigation on the nature of violence against women on social and online media in Zimbabwe. A review of the causes and factors that causes violence against women on social and online media was discussed, the reason why women should not be abused and also the legal structural policies protecting women in their homes. Theories were the support bases of the thesis. Only qualitative research method was used to gather information with the use of secondary and primary ...
ABSTRACT Zimbabwean mass media has profoundly been polarised by two significant camps, progovernment and anti-government mass media establishments. Public opinion has primarily been centered on the binary ideological inclinations of these two camps. The heavily censored political environment in Zimbabwe since the imposition of the Public Order and Security Act 11 17(POSA) resulted in political interaction and expression of personal dispositions being subverted thereby resulting in „silence...
ABSTRACT The researcher was motivated into conducting this research study by the need to know and understand the effects of social media on customer purchase decisions. The objectives of the study were to establish the influence of digital consumer interaction on need recognition, to investigate the effect of electronic word of mouth on information search, to investigate the effect of product attributes on evaluation of alternatives and to assess the extent to which brand online communities c...
ABSTRACT The study examined media advocacy as practiced by Civil Society organizations in pushing for development agenda in Ghana. The study employed an exploratory research design and a sample size of three(3) CSOs namely Ghana Integrity Initiative, Media Foundation for West Africa and the Centre for Democratic Development using the purposive sampling technique. Underpinned by the Agenda Setting and the Two-step flow theory, interviews were conducted for data collection. Interviews were then...
Abstract This research looks to understand the role digital media plays to inspire and sustain sports participation and how digital media could be used as a socially inclusive tool. The study explores if strategically packaged digital media could be used in a socially inclusive way to increase or sustain sports participation. This would address one of the problems facing sports organisations, as sports participation is decreasing or at least stagnating both in South Africa and on a global sca...
ABSTRACT The research examines role played by media during election periods. It has found out that between the two political parties ZANU PF & MDC-T both received fair coverage though from different sources. Party ZANU PF had its politics covered by the Herald and other state funded media outlets like ZBC. Thus however ZANU PF proved to have more coverage since it had privatized the media at the cost of improved independent/ private media which was being suppressed during this time. The resea...
ABSTRACT The increased use of social media in the corporate world has led public relations practitioners as well as academics to seek to understand how to better use them to communicate. Many studies have explored how social media is used by practitioners in other industries in the corporate domain but few have focused on the telecom industry. This study explores how telecommunications network operators in Ghana make use of social media as a public relations tool. Through a content analysis o...
ABSTRACT The research examines social media as an alternative public sphere. Special attention is paid to Facebook, a social networking site, which opened up online spaces for public dialogue on Bond notes, a surrogate currency in Zimbabwe, in 2016. Using The Herald Facebook Page as a case study, the research drew insights from a number of scholars on the notion of public sphere, among them Habermas and Fraser in order to study the extent and manner in which Zimbabweans’ use of Facebook to ...
ABSTRACT This study investigated how graduate students in the four Departments of Faculty of Foreign Languages Education and Communication (FFLEC) use new media technologies. The students were purposively sampled from the four Departments in FFLEC and interviewed. The study adopted the Unified Theory of Acceptance and Use of Technology (UTAUT) and Technology Appropriation Model to properly contextualize the research. The graduate students were of the view that the social connection provided...