ABSTRACT Social media is an invaluable technological tool that facilitates the delivery of instruction in the 21st century higher education landscape. It caters for learners’ individual differences, enriches learning environments, encourages knowledge construction and permits learners to individualise their own learning making them independent learners. This thesis investigated the integration of Social Media (SM) platforms into higher education pedagogy in Ghana. It drew on two main theor...
ABSTRACT Increasingly, advertisers and marketers have taken advantage of social media platforms to complement marketing and advertising. Social media offer firms a cheaper alternative to target prospective customers and as such firms are devising ways to trigger engagement from social media users since these users are mostly online for a plethora of reasons. This research was guided by the Elaboration Likelihood Model to examine drivers and outcomes of social media advertising engagement. Su...
ABSTRACT The increased use of social media in the corporate world has led public relations practitioners as well as academics to seek to understand how to better use them to communicate. Many studies have explored how social media is used by practitioners in other industries in the corporate domain but few have focused on the telecom industry. This study explores how telecommunications network operators in Ghana make use of social media as a public relations tool. Through a content analysis o...
ABSTRACT The study explored the effect of social media on students’ academic performance in Senior High Schools in the Efutu Municipality. The study specifically, looked at the frequently utilised social media platforms and how social media exposure, addiction, and usage influences the students’ academic performance. Additionally, the study investigated gender and age difference that exist of social media usage. A descriptive cross-sectional survey was used. The study covered four Senio...
ABSTRACT Today, Ghana has over fourteen percent of its population using the internet. Social Media is one of the main platforms that these users interact with online. This has presented an opportunity for companies to gain business benefits by reaching their clients online. For others, it has provided a means to reach new audience. Social media has greatly affected the legacy media industry, especially regarding content delivery and creation. This has caused legacy media companies to look int...
ABSTRACT The study examines the kinds of posts CEOs share on social media and further investigates how the concepts of self-branding and corporate branding are enacted through the posts. This research, through the lens of Goffman’s Presentation of Self and the theory of identity construction, and anchored on a case study design interrogates Facebook and Twitter posts of two purposively selected CEOs. This study indicates that the selected CEOs share posts on governance, their personalities,...
ABSTRACT PAGE Recreational activities in Ghana are generally limited in relation to its scope. Looking at exploration as a recreational activity that translates into activities that fall under the tourism sector, a remedy to the limitation placed on the scope of recreational activities in Ghana can in turn, boost the tourism culture that exists in Ghana. With the many technological advancements, social media has become quite common especially among the youth at large. This paper would be expl...
ABSTRACT Micro, small and medium size enterprises (MSMEs) have been identified as promoters of economic growth in the country. However, most managers of these MSMEs are unwilling to commit necessary resources towards market oriented activities because they have insufficient funds. Individual internet usage in Ghana has also increased from 5.44% in 2009 to 17.11% in 2012 and Facebook was the most visited website in Africa. The paper identifies the extent to which social media is a beneficial a...
ABSTRACT The main purpose of the study was to assess the use of social media in recruitment and selection process in public institutions in Ghana, with particular reference to the Ghana Revenue Authority. The objectives of the study were to identify the social media tools used for recruitment and selection at the Ghana Revenue Authority, determine the benefits of using social media in the recruitment process, determine the challenges associates with using social media for recruitment. The tot...
ABSTRACT Technology has made it easy for criminals to carry out their illegal activities. Communities are gradually becoming computer-generated where people no longer converge at physical locations to take decisions. The measure of crime in modern times signifies a substantial challenge to law enforcement agencies in Ghana. Social media tools such as Facebook, MySpace, Twitter, YouTube, and Instagram have made it extremely easy for any subscriber to share comments, pictures, and videos with...
ABSTRACT Blogging has become a major tool for people to interact and make known their various perspectives on life and the world at large. The study investigates the usage and practice of blogging by Ghanaian women. Using the theory of technology diffusion and adoption, liberal feminist theory and the sense of agency and community, the study establishes that Ghanaian women are actively engaging with blogs by creating personal journal blogs, writing on diverse themes but predominantly on love...
ABSTRACT The study was all about the relationship between the usage of media of communication and employee job satisfaction. This research was conducted in Arusha, Singida, and Babati urban water authorities. The specific objectives of the study were to determine the relationship between usage of print media and employee job satisfaction, to assess the relationship between the usage of non-print media and employee job satisfaction and to examine the relationship between usage of modern media...
ABSTRACT Zimbabwean mass media has profoundly been polarised by two significant camps, progovernment and anti-government mass media establishments. Public opinion has primarily been centered on the binary ideological inclinations of these two camps. The heavily censored political environment in Zimbabwe since the imposition of the Public Order and Security Act 11 17(POSA) resulted in political interaction and expression of personal dispositions being subverted thereby resulting in „silence...
Abstract The loud bangs emitted by Oscar Pistorius’ gun in his apartment on the night of 13 February 2014, set ablaze a social media adoption by nu merous South Africans. This unfortunate incident in which Reeva Steenkamp was murdered set a research in motion. Thousands of South Africans and those beyond flocked on Facebook and Twitter to monitor the progress of the hand of justice, as well as to disc uss their thoughts on what they thought would be a just outcome. It was a repetition of th...
ABSTRACT The research examines role played by media during election periods. It has found out that between the two political parties ZANU PF & MDC-T both received fair coverage though from different sources. Party ZANU PF had its politics covered by the Herald and other state funded media outlets like ZBC. Thus however ZANU PF proved to have more coverage since it had privatized the media at the cost of improved independent/ private media which was being suppressed during this time. The resea...