ABSTRACT This study investigated the influence of social media on sexual behavior of undergraduates in te,tiary institutions. The study focused on the activities undergraduates regarding the use social media platforms; the positive and negative influence of social media on undergraduates' sexual behavior and strategies to curb or eliminate the negative effects of social media. The population of the study constituted undergraduates students in three tertiary institutions in Ekiti state namely...
ABSTRACT The development of social networks has transformed the communication landscape; companies are no longer co-creators of marketing information as consumers have been empowered to share their experiences with several online peers. After an economic melt-down, several financial service companies operating in Zimbabwe are facing hardships in regaining customer’s confidence and this has engendered transitory investments as well as under-capitalisation. This study aims to determine the in...
ABSTRACT In this era of online communication and the proliferation of social media, traditional messaging and calling by using mobile phones have transformed into different practices. This has changed the lifestyles and communication strategies of many today including market women and introduced new and innovative use of the mobile phone aside from the traditional use of making and receiving calls. Mobile phone usage and the use of social media has become a popular trend among a large populat...
ABSTRACT This study sought to examine the utilization of social media as a communication tool by co-operatives in Meru County in the dissemination of co-operative information among the youth. The researcher explored the potential of social media and examined its usage and barriers as a communication tool among the co-operatives. Largely, the study notes that the growth and usage of social media has been enabled by the internet and technological advancement. This thesis aimed at finding out th...
Abstract The study was carried out with the aim of examining the impact of use of social media on students’ academic performance in institution of higher learning. This research adopted descriptive and explanatory research design. It also employed the use of cross sectional survey method using survey questionnaires with a Likert Scale. The of sample 102 students from selected secondary schools selected using convenient sampling method. The data collected was analyzed using description means...
Abstract: The use of social media has advanced greatly over the years and become an integral part of domestic and international political communication. The focus of this research was investigating use of social media to influence government decisions in South Sudan. The study examined the significance of Facebook and Twitter in determining government planning policies. The study used qualitative data of twitter and Facebook accounts commentary on South Sudan based on public responses to maj...
ABSTRACT Micro, small and medium size enterprises (MSMEs) have been identified as promoters of economic growth in the country. However, most managers of these MSMEs are unwilling to commit necessary resources towards market oriented activities because they have insufficient funds. Individual internet usage in Ghana has also increased from 5.44% in 2009 to 17.11% in 2012 and Facebook was the most visited website in Africa. The paper identifies the extent to which social media is a beneficial a...
ABSTRACT Women are now occupying leadership positions regardless of the existing glass ceiling and other barriers. This has however been demonstrated to be having positive impacts on the job performance of the generality of women and especially the print media houses. Previous studies rather than focusing on the psycho-social factors that enhance women‘s performance in the sector, had concentrated more on issues of work-life balancing, leadership and financing. This study, therefore, inves...
Investigation of social media using social network theory is a new powerful tool that will aid and ease law enforcement agencies in multi-faceted ways in this ever evolving digital landscape. It is against this backdrop that this study focused on identifying and investigating selected individuals on Facebook and Twitter social media platforms. In particular, selected respondents from University of Eldoret, Kibabii, Moi, Kisii and Rongo Universities were involved in the study. The objecti...
ABSTRACT The aim of this research is to examine The Effects of Social Media on Students’ Performance. Social media is rapidly changing the communication setting of today’s social world. Hence its emergence is significantly having effect on the performance of students and as such has become prone to frequent fluctuations on the mood and self-control of students. Thus, this has affected the performance of the students in one way or the other. However, questionnaire was used for the research...
ABSTRACT The role of social media in success and development of artisan related activities cannot be over-emphasized. In this era of modern technology, providing means by which artisan can improve on their jobs and increase their profit is important. This is because active participation in social media activities among artisan can improve their business and create awareness on what they are producing to the general populace. This study is a descriptive study, both primary and secondary ...
ABSTRACT The study examined the effect of customer social media brand engagement on word of mouth and purchase intention as well as explored the moderating effect of brand trust in such a relationship. The study employed an explanatory design using quantitative research approach to explain the cause and effect of the dimensions of customer social media brand engagement on word of mouth and purchase intention. Self-administered questionnaires and online survey tool, Google forms, were employed...
ABSTRACT Academic performance is an important element to the lives of students in schools and their progression to the career world. Several factors indicate a student’s academic success. While some may not graduate top of their class, they may hold leadership positions in several student groups or score high on extracurricular activities. The title of this paper is “Social Networking and Academic Performance of University Students in Kenya: A Case Study of Kenyatta University, Kericho ...
Abstract: The World Health Organization, different governments, health providers and other stakeholders are the main public health information disseminators, and they use different sources to share the information to the public. One of the most popular sources is social media as it reaches a wide following. However, not all information on social media platforms is always accurate. The creation and spread of unverified information during a pandemic is referred to as infodemics and it tends to...
ABSTRACT The research is an investigation on the nature of violence against women on social and online media in Zimbabwe. A review of the causes and factors that causes violence against women on social and online media was discussed, the reason why women should not be abused and also the legal structural policies protecting women in their homes. Theories were the support bases of the thesis. Only qualitative research method was used to gather information with the use of secondary and primary ...