AbstractThe purpose of this research study is to examine the influence of Social Media and Academic Performance Of students in University of Lagos. Five Research questions and five Research hypotheses guided the study. To achieve this, the descriptive survey research design was adopted. The study focused on University of Lagos hence, population consists of all the 24,661 full-time undergraduate students. The simple random sampling technique was used to select a sample of 378 students. A four ...
ABSTRACT Several studies have been carried out on the role of social media in political democratization where most of them based on national elections in different countries. However,little attention has been given to university students who are increasingly utilizing social media as a way of engaging politically with aspirants, thereby influencing their voting patterns.Therefore,the focus of this study was to assess the utilization of social media in university students elections in Ken...
ABSTRACT Good breastfeeding practices provide infants with the nutrients they need for optimal growth and development. Breastfeeding reduces the risk of infection and also has significant health benefits to the mother as well. Health communication is important to support good breastfeeding practices. However, communication through the health system alone is not sufficient enough to reach everyone who needs breastfeeding information. Social media could serve as an inexpensive way of receiving ...
Social media and the internet have changed the way that information is disseminated to the public. Once upon a time, information was only accessible through the institutions of the State and the flow of information between governments and citizens tightly controlled. Since the internet we have seen this model turned on its head completely, as the costs of recording and distributing information dramatically dropped and the steady rise of citizen journalists, bloggers and online activists began...
Abstract The purpose of this study was to establish if the people who have 'liked' the NAMPOL Facebook page found the page useful from the purview of police-community relations; to determine if there is a difference in perception of police-community relations between those who have “liked” the page and those who have not liked the page; to determine if demographic variables impacted respondents' views on interactivity and engagement of NAMPOL's Facebook page. The study involved a survey ...
ABSTRACT Social media has become common place in Ghana. The younger generation adopted the use of social media at the beginning of the millennium. Their usage habits characterised and dominated the social media-scape. However, due to the subsequent ubiquity and penetration of social media in Ghana there is an increased involvement of the older generation in the use of social media. Social media has become the central communication media for both the young and older generations as well as inc...
ABSTRACT As the political and media landscape become complex, political parties and candidates all over the world and for that matter Ghana keep exploring new ways and ideas to effectively communicate their political messages to the target audience. Social media tools nevertheless have unfolded new possibilities for politicians to engage with citizens. The primary objective of this study therefore is to examine the extent to which political message dissemination on social media by politician...
TABLE OF CONTENTS TITLE PAGE i DECLARATION ii CERTIFICATION ...
ABSTRACT Over the last ten years, social media has become pervasive in tourists’ decision-making to travel to any destination. The main aim of the study was to assess the role of social media in travel decision-making on Ghana by international tourists. The study adopted the cross-sectional research design and was underpinned by the quantitative research methodology. Questionnaires were used to collect data from international tourists visiting Ghana. The study revealed that most of the tour...
ABSTRACT The study examined the impact of social media (Facebook, Myspace, Youtube, Internet, E-mail, Google+, Twitter etc) on political promises especially during electoral activities such as electoral campaigns, voting etc, and how political promises delivered through social media influence people who access social networking. The study was also carried out to investigate whether social media help the politicians to achieve electoral victory than using mass media to make political vows. ...
ABSTRACT Social media has become extremely popular in Ghana and various organisations of all sizes are experimenting with social media advertising. Despite this increasing usage there is currently limited research on how social media is used in specific Ghanaian industries. This study was conducted to ascertain why and how Guinness Ghana Breweries Limited (GGBL) uses social media for advertising. The study focused on specific Guinness Ghana Limited brands –Guinness and Malta Guinness. The s...
ABSTRACT The main objective of the study is to determine the effect of social media on the behavior of teenagers and young adults in Uganda and the specific objectives were; to determine how the youth in Uganda use social media in their daily lives, to determine if the youth in Uganda prefer social media as means of communication as opposed to traditional methods, to find out the impacts social media has on behavior changes among the Ugandan youths to determine the threats that comes with us...
ABSTRACT The primary objective of this research work is to investigate the positive effects of social media on business performance and its influence in the Pensions Fund sector. Using both the quantitative and qualitative means, this study strives to investigate how social media can benefit PFAs in optimizing their overall performance through the appropriate usage of this internet. This research investigates how social media has been beneficial to the case study organization Pensions Allian...
ABSTRACT Over the last two decades, there has been a tremendous increase in the development and use of various social media tools in sharing of information, discussions of issues concerning the day-to-day life of the people. A review of previous studies on the use of social media tools has revealed its impact on the organizational performance of different institutions. However, there is very little that has been done in relation to the impact of social media tools on the organizational perfor...
Abstract The technological breakthrough of web 2.0 revolutionized communication channels, increasing information traffic from source to sender and vice versa. Media convergence is one of the many outcomes of this technological revolution whereby traditional media and the internet merge to disseminate information to audience. However, news preferences seem to relegate different audience demographics to particular channels of communication. This study which analyzed the most preferred mediu...