ABSTRACT Social media is an invaluable technological tool that facilitates the delivery of instruction in the 21st century higher education landscape. It caters for learners’ individual differences, enriches learning environments, encourages knowledge construction and permits learners to individualise their own learning making them independent learners. This thesis investigated the integration of Social Media (SM) platforms into higher education pedagogy in Ghana. It drew on two main theor...
ABSTRACT The main aim of this project was to investigate social media effects on the teaching learning process in secondary schools in Nyamira North, Nyamira County, Kenya. This is due to the revolutionizing aspect of social media on organizational performance. Many people including education stakeholders are using the social networking sites than ever before. In educational institutions, social media usage is influencing the students‟ examination performance. The objectives of this study w...
ABSTRACT The growth of the Internet has changed the way newsrooms across the world operate. At the heart of the new developments is the growing presence of traditional media of newspaper, magazines, radio and television online. Media houses have formed digital divisions solely tasked with operating their websites and social media handles. This study sought to find out how this changing technology is changing how young adults access news and information. This study picked the journalism studen...
CHAPTER ONEINTRODUCTION1.1Background of StudyThe world is today celebrating the improvements in communication technology which hasbroadened the scope of communication through Information and CommunicationTechnologies (ICTs). Modern Technology in communication no doubt has turned the entireworld into a “Global village”. But as it is, technology like two sides of a coin, bring with itboth negative and positive sides. It helps people to be better informed, enlightened, andkeeping abreast wit...
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks (Ahlqvist 2003). Andreas Kaplan and Michael Haenlein define social media as ‘a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content (Kaplan 2010). Furthermore, social media depends on mobile and webbased techno...
ABSTRACT The study examines the kinds of posts CEOs share on social media and further investigates how the concepts of self-branding and corporate branding are enacted through the posts. This research, through the lens of Goffman’s Presentation of Self and the theory of identity construction, and anchored on a case study design interrogates Facebook and Twitter posts of two purposively selected CEOs. This study indicates that the selected CEOs share posts on governance, their personalities,...
ABSTRACT The traditional conception of production, where companies were sole originators of products has opened up to emphasize consumer’ input in a process known as co-creation. As a communicationladen activity, co-creation interactions appear to have deepened as social media provide more opportunities for brand producers and their customers to meet and share ideas. This study sought to explore the ways in which social media is shaping co-creation interactions by small artisanal businesses...
ABSTRACT This study aims at assessing the effects of social media language (net language) on the formal writing of Mount Mary College of Education students. A total of 150 students made up of 60 males and 90 females who study English language and French were used for this research. The purposive sampling technique was used to select the respondents. The Initialism Theory which was modified by David Crystal was used as a framework for this study. Respondents‟ whatsapp screen shots, mark...
ABSTRACT The purpose of this research is to examine the impact of social media and sports fan engagement and explore whether social media engagement has a mediating effect on the relationship between fan engagement behaviour and fan loyalty. The research employed an explanatory research design to explain the cause-and-effective relationship among fan behaviour and fan loyalty. Self-administered questionnaires were employed in collecting the data. The target population for this study was fans ...
ABSTRACT Past studies have found that a firm which is socially responsible acknowledges that it exists and operates in a shared environment. This is characterised by a mutual impact of a firm’s relationships on a broad variety of stakeholders, who are affected by and can eventually affect the achievement of an organisation’s objectives. This study sought to investigate the effect of corporate social responsibility (CSR) practices on the performance of organizations in the media industry. ...
ABSTRACT The study looked to investigate the effects of social media on literacy development among pupils in junior high schools. The study was aimed at finding pupils’ perception about the nature of literacy, identifying major social media network sites and their mass usage among pupils as well as the effects of social media and social networking sites on pupils’ language learning and literacy development within the context of sociocultural and social learning theories. To achieve the ...
ABSTRACT The study looked to investigate the effects of social media on literacy development among pupils in junior high schools. The study was aimed at finding pupils’ perception about the nature of literacy, identifying major social media network sites and their mass usage among pupils as well as the effects of social media and social networking sites on pupils’ language learning and literacy development within the context of sociocultural and social learning theories. To achieve the ...
ABSTRACT The essence of this work is to study social media and politics in Anambra State with the timeframe, 2014 to 2018. The concepts of social media and politics were discussed as well as the relationship between the two concepts. This work basically studied how social media influences the political processes and activities of Anambra State. The effective use of social media on politics and as well the challenges confronting social media deployment in politics. The study was quantitative ...
ABSTRACT The purpose of this study was to examine the effect of social media self-control failure on the online purchasing behaviour of college students. The role of time spent in this relationship was also addressed. The study was designed to explain the cause and effect relationship between social media self-control failure and the constituents of online purchasing behaviour using an analytical research purpose, namely, attitude towards online purchasing, compulsive buying, conspicuous cons...
ABSTRACT The main purpose of the study was to assess the use of social media in recruitment and selection process in public institutions in Ghana, with particular reference to the Ghana Revenue Authority. The objectives of the study were to identify the social media tools used for recruitment and selection at the Ghana Revenue Authority, determine the benefits of using social media in the recruitment process, determine the challenges associates with using social media for recruitment. The tot...