ABSTRACT This study assessed language endangerment in Tanzania with a focus on Matengo language, an Ethnic Minority Languages spoken in Mbinga District in Ruvuma region. The research used qualitative approach and both ethnographic and phenomenological research designs. Also, the research employed interview and observation methods in the data collection. The study had three objectives which were to: identify patterns of Matengo endangerment, to analyse causes of Matengo endangerment and examin...
ABSTRACT Advertising enables companies to meet communication and other marketing objectives. Consumers’ purchase behaviour in today’s information-saturated world is based on how a service or product is advertised. In spite of the apparent wide-spread and huge-scale adoption of E-advertising on a global scale, one does not see this trend happening on a big scale in Ghana. Thus, using the descriptive study design the study sought to explore and unravel the influence of e-advertising on cons...
TABLE OF CONTENTSDeclaration ........................................................................................................................... .iApproval. ............................................................................................................................ .iiDedication .......................................................................................................................... .iiiAcknowledgement. ....................................................
ABSTRACT The purpose of the study was to examine the communication strategy of The Future Awards Season 7 (2012) with emphasis on the channels of communication. The Future Awards is an annual event with several stages and processes all of which need to be communicated to the target audience. The study identified the communication channels used at each stage of the award and the reason for the choice of such channels by the organisers. Daft and Lengel‟s media richness theory guided the study...
ABSTRACT The topic of the study was the impact of gender-based violence on the performance of girl child in secondary schools in Rubona Fort-Portal municipality. The study was guided by three specific objectives, which included; identifying the causes of gender-based violence, to establir1~ the effects of gender-based violence, to identify measures that can stop gender-based violence. This research employed both qualitative and quantitative research approaches. The findings of the study indic...
ABSTRACT This project is centered on the effects of bad management in today’s society. Besides the purpose of the study is to find out the edorse effects which bad management had created in our society today. To this effect however, a lot of findings were made during the study. Beside. It was found that bad management lead to the scarcity of material in our society and this created economical effects. Also it was found that bad management is the sole causes of liquidations and ban...
Days before Super Typhoon Haiyan (Yolanda) expected landfall, local radio stations had extensive information dissemination in some of their programs. Print, local and regional television had their constant advisories for the preparation. But despite of the public dissemination, this resulted in a lot of human casualties because of subtle responses in the preparation stage. This paper looks at some gaps in media’s dissemination and peoples’ preconceptions to explore inputs in media’s...
Abstract One of the characteristics of communication is that it is irreversible. Once messages are sent, it cannot be taken back. In the age of constantly evolving sophisticated information technologies, information or messages go viral beyond ones intention and estimation. The mutating coronavirus pandemic (COVID-19) has become a global phenomenon with its attendants effects on global economic and sociopolitical life of most nations. The pandemic has pushed the health sector to the ed...
ABSTRACT With the rising rates of using social media platforms, twitter has become an information sharing and communication platform. Television and radio personalities talk about it. It is included in business cards and almost every organization website asks you to follow it. Hashtags, a form of twitter language, are used in Twitter to classify messages, propagate ideas and also to promote specific topics and people. In this study, the researcher present a linguistic-inspired study of how th...
ABSTRACT Corporate communication is an essential tool for organisational management and employed by universities to engage both the internal and external publics. The emergence of the new media has reshaped communication channels and modified strategies for information gathering, processing, dissemination and utilisation. This has however created tension between stakeholders in universities. Therefore, this study sought to identify the dominant organisational structure of corporate communica...
Abstract Banks can attract customers on a daily basis. However, they have not been able to retain most of their customers as noted by the high numbers of reduced customers. This study sought to assess the customer relationship strategies applied by commercial banks in Nakuru Town and their impact on customer retention. The objectives of the study were: to assess the electronic banking, personalized selling, media advertisements and social customer relations on their effectiveness in customer...
ABSTRACT The present study seeks to find out the influence of religiosity, social support, social negativity and selected demographic variables on the mental health of women in Accra. A total of two hundred (200) women living in Accra at the time of data collection were used in a cross-sectional survey. Ninety-two (46%) of the participants had a history of various mental illnesses and were reporting for review at the Accra psychiatric and Pantang hospitals. One hundred and eight (54%) had no ...
Today businesses are expected to take on additional social responsibilities aside from maximising profits and shareholders‟ wealth. Pressure from stakeholders have induced the businesses to espouse sustainable practices that look beyond their economic and legal requirements but also fulfil social obligations. However, due to their limited resources or lack thereof, small and medium enterprises, especially in developing countries, typically do not practice CSR or engage in reactionary C...
Abstract For many years, domestic violence has been stereotyped as violence against women and girls, with men as perpetrators. However, in recent times, men have also become victims. Domestic violence is a violation of human rights and should not be condoned. Nyeri County has experienced tremendous development and, therefore, changes in terms of education, occupation, and economic activities, making it one of the richest counties in Kenya. With these changes in society, there is a high level...
ABSTRACT Media coverage of political crises, especially in a terrain fraught with the increasing influence of godfatherism, ownership and political affiliation has a serious consequence on the society. The political feud between Late Chief Lamidi Ariyibi Adedibu and his „political son‟, Senator Rashidi Adewolu Ladoja in Oyo State, Nigeria (2005-2007), provided a typical example of godfatherism, and media coverage of the conflict typified ownership influence on news media operations. Ancho...