ABSTRACT The study was to establish the impact of broadcast media in fighting against drug abuse in Uganda. With special attention to UBC Radio located in Kampala Central. It was guided by the researcher objectives that included investigating on the effect of broadcast media in fighting against drug abuse among the Ugandans. examining the role of broadcast media in educating and enlightening the Ugandans on drug abuse, to examine the challenges facing broadcast media in creating awarenes...
ABSTRACT This study investigated the influence of social media on sexual behavior of undergraduates in te,tiary institutions. The study focused on the activities undergraduates regarding the use social media platforms; the positive and negative influence of social media on undergraduates' sexual behavior and strategies to curb or eliminate the negative effects of social media. The population of the study constituted undergraduates students in three tertiary institutions in Ekiti state namely...
ABSTRACT The study examines the kinds of posts CEOs share on social media and further investigates how the concepts of self-branding and corporate branding are enacted through the posts. This research, through the lens of Goffman’s Presentation of Self and the theory of identity construction, and anchored on a case study design interrogates Facebook and Twitter posts of two purposively selected CEOs. This study indicates that the selected CEOs share posts on governance, their personalities,...
Abstract A modification of Biot's pornelastic differential equi~tionsis made to include nrarrix-fluid interaction mech~ismsw hich assume n solid-fluid relaxation hnction coiipli~igc c~eflicient. Vulucs of physical propcrtics of scdi~iicntsn .rc incorporuted'into cqilationswhicl~d cfinc phnsc yelocity nnd attei~uatibnf or pcirous media which are dependent on the co~~posidteen sities of various medin (silt, and lnediu~na nd coqfse sand). The results enable us to coinpare tlie .atenuation and ve...
Abstract: The advancement of social media goes hand in hand with some maladaptive behaviors. Social media for example has appeared among emerging adults who are in search of their uniqueness and determination in life. Social media and depression have been studied independently or in relation to other constructs such as loneliness, relationship, academic performance. Though many studies have been done separately on social media and depression, there appears to have no research about their ass...
ABSTRACT Social media is a fusion of sociology and technology, transferring monologue into dialogue. The internet and its social platforms have been the most influential tools in staying connected with families and friends since their inception. People, especially the youth, are purposely and covertly connected with one another by sharing information among themselves about the latest trends, events and happenings via the social websites. This study explores the effects of social media ...
This research was conducted in the University forDevelopment Studies, WA campus to examine the effects of Social Media on students' academic performance taking into focus WhatsApp and Facebook. It has been observed that students devote more attention and time to social media than they do for their studies and they cannot pass their examinations well if they do not learn (Oshrive, 2015). The use of social media among students has reached high levels and has affected their study time, poor...
TABLE OF CONTENTSDECLARATIONAPPROVALDEDICATION iiiACKNOWLEDGEMENTABSTRACTCHAPTER ONE 11.0 INTRODUCTION 11.1 Historical perspective 11.2 Theoretical perspective 31.3 Conceptual perspective 41.4 Contextual perspective 51.5 Problem statement 61.6 Purpose of the study1.7 Research objectives 71.8 Research questions 81.8.1 Scope of the study 81.8.2 Geographical scope 81.8.3 Content sèope 81.8.4 Time scope 81.8.5 Definition of key terms gCHAPTER TWO 12LITERATURE ~EVIEW 122.0 Introduction 122.1 Theo...
ABSTRACT The purpose of this research is to examine the impact of social media and sports fan engagement and explore whether social media engagement has a mediating effect on the relationship between fan engagement behaviour and fan loyalty. The research employed an explanatory research design to explain the cause-and-effective relationship among fan behaviour and fan loyalty. Self-administered questionnaires were employed in collecting the data. The target population for this study was fans ...
INTRODUCTION 1.1BACKGROUND OF THE STUDY The role which the mass media play in the day-to-day running and shaping of the society cannot be underestimated. The mass media, especially the electronic media, which include Radio, Television integrate the communal functions of the society: relating both the internal and external environment. This they do by re-creating, maintaining and reinforcing people, this means in their daily operations, the electronic media operate as essential tools for t...
Abstract Purpose: Social marketing is the design, implementation and control of programs calculated to influence the suitability of social ideas. It has been generally agreeable from many studies in the recent past that companies that have used social media marketing exhibit high brand loyalty and undoubtedly is an important aspect of organizational success. This study purposed to analyze and investigate on how cocreation affect loyalty of customers towards Safaricom Ltd Company. This study ...
ABSTRACT Introduction: Behaviours established during youthful and early adult life such as risky sexual behaviours (RSBs) have undesirable effects on the future wellbeing and overall health of adolescents and young adults. Engaging in risky sexual behaviours such as early sexual initiation, multiple partner sexual relationships, unprotected sex, and sex in exchange of money or gifts often lead to undesirable consequences such as contracting sexually transmitted diseases or having unintended ...
ABSTRACT Zimbabwean mass media has profoundly been polarised by two significant camps, progovernment and anti-government mass media establishments. Public opinion has primarily been centered on the binary ideological inclinations of these two camps. The heavily censored political environment in Zimbabwe since the imposition of the Public Order and Security Act 11 17(POSA) resulted in political interaction and expression of personal dispositions being subverted thereby resulting in „silence...
INTRODUCTION2 DEFINITION OF TERMS:2 LITERATURE REVIEW:3 SCOPE OF WORK:3 OVERVIEW:3 USAGE OF SOCIAL NETWORKING SITES3 EFFECT OF SOCIAL MEDIA ADDICTION (LOSS OF INTEREST IN OTHER ACTIVITIES)4 IMPACT OF SOCIAL MEDIA ADDICTION:4 IMPACT OF SOCIAL MEDIA ADDICTION ON STUDENT ACADEMIC PERFORMANCE5 IMPACT OF SOCIAL MEDIA ADDICTION ON EMPLOYEES5 METHODOLOGY5 METHODS OF DATA COLLECTION:6 ANALYSIS OF DATA:6 DISCUSSIONS AND RESULTS6 SUMMARY9 CONCLUSION9 REFERENCES:9
ABSTRACT Access and use of electronic media is fast expanding in Developing countries, Tanzania included. The current study was designed with a general objective of determining the effects of electronic media on children’s self/private reading behavior. The study specifically aimed at identifying the common electronic media accessed by children and adolescents; to determine the average number of hours spent by children on electronic media consumption; to assess the influence of electronic ...