PREFACE The mass media in our country today has helped a lot in government and citizens, mostly in their zeal to give our information, have establishes various media organs. These organs, have not been disappointing in their task of providing information and entertainment to the populace. The media has help people a lot in terms of educational function. Because life is an experience, the media, which is part of this experience tends to report this experience. Experience in life is glaring in ...
TABLE OF CONTENTSCHAPTERONE1.0 IN"TRODUCTION ........................................................................................... 41.1 BACKGROUND ............................................................................................. 41.2 STATEMENT OF Tiffi PROBLEM ............................................................... 51.3 STUDY OBJECTNES .................................................................................... 61.4 SCOPE OF Tiffi STUDY .........................
ABSTRACT Studies on emotional labour have been increasingly influential as service employment continues to replace manufacturing ones in many developed and emerging economies. In a two component study (quantitative and qualitative) using convergent parallel (complementary concurrent) mixed method approach, the research aimed at explaining Ghanaian media practitioners' emotional labouring experiences and likely psychological health implications. The quantitative data (study one) was cross-sect...
AbstractThe aim of the study was to analyze the impact of social media on the student’s academic performance [A study of students of University of Abuja]. To achieve this, the survey research method was used. Subjects were drawn from the University of Abuja, using the simple random sampling technique and purposive sampling. Four research questions guided the study. Research findings showed that a great number of students in University of Abuja, had access to the internet. To this end, the r...
ABSTRACT The aim of the study was to analyze the impact of social media on the student’s academic performance [A study of students of University of Abuja]. To achieve this, the survey research method was used. Subjects were drawn from the University of Abuja, using the simple random sampling technique and purposive sampling. Four research questions guided the study. Research findings showed that a great number of students in University of Abuja, had access to the internet. To this end, the ...
ABSTRACT This study examined the drivers of the choices of Corporate Social Responsibility (CSR) activities by media institutions in the Ghana. It also investigated the nature and processes of CSR engagement by these institutions. Carroll (1991)’s CSR pyramid model and the systems theory provided conceptual logic, methodological insight and scholarly critique for the study. A qualitative approach, entailing in-depth interviews with managers of CSR departments in seven media institutions, wa...
Table of contents Acknowledgements v Declaration vi Dedication vii List of Acronyms viii List of Tables ix List of Figures x Chapter 1 Introduction 1 1.1 Introduction 2 1.2 Understanding Political Participation and Digital Media: A Global North Perspective 3 1.3 The Global South: Young People, Politics, and Digital Media 4 1.4 Why Study Young People’s Mobile Political Participation? 5 1.5 African Perspectives on Political Participation and Digital Citizenship 7 1.6 Research Questions 9 1.7 ...
ABSTRACT The role played by the media in conflicts has been an issue all over the world. Its influence has increased tremendously and researchers are yet to agree on the degree and magnitude of the media influence in conflicts and conflict management. The aim of this study was to analyze the role of media in conflict management, with reference to 2007/08 Post Election Violence in Kenya and Uasin Gishu County as a case area. The specific objectives were to establish the media accessibility lev...
Abstract This chapter is concerned with the background of the study, statement of the problem, objectives of the study, research questions, scope of the study, and significance of the study. 1.1 Background of the study The mass media have been found to play a critical role in maintaining the gender-power imbalance, passing on dominant, patriarchal and sexist values. But such a situation is not inherent in the nature of media. They can instead be agents of development and progress if guided by...
Media coverage of conflicts has since time immemorial been a challenge owing to the complexities involved. For the Kenyan case, the country’s Kenya Defence Force was getting involved in a maiden international war in 2011 otherwise dubbed Operation ‘Linda Nchi’ to curb the terrorist threat on Kenyan soil. Similarly, Kenyan media were engaged in their maiden coverage of international war and had to deliver information about the war to the public with skills honed from the coverage of...
Abstract The loud bangs emitted by Oscar Pistorius’ gun in his apartment on the night of 13 February 2014, set ablaze a social media adoption by nu merous South Africans. This unfortunate incident in which Reeva Steenkamp was murdered set a research in motion. Thousands of South Africans and those beyond flocked on Facebook and Twitter to monitor the progress of the hand of justice, as well as to disc uss their thoughts on what they thought would be a just outcome. It was a repetition of th...
ABSTRACT This study investigated the influence of ~ocial factors on students’ discipline in selected secondary schools in Serere County, Serere District. To achieve the purpose of the study, three research objectives were set and these included: to ascertain the influence of social factors in secondary schools; to assess students discipline in secondary schools; to establish the relationship between the influence of social factors on students discipline in secondary school~. The design used...
ABSTRACT The purpose of this study was to establish the media challenges faced during the post election violence in the city of Nairobi. The research was cross-sectional with both explanatory and descriptive approaches. The target population was the women, youth, middle aged and elderly, besides politicians as a special group. The population of the study was 300 residents of Nairobi. Key informant interviews and questionnaires were used in collecting data. Data analysis method was based on qu...
ABSTRACT Over time information concerning exclusive breastfeeding has been passed to nursing mothers. This suggests that several print media communicators sources such as healthcare personnel’s or healthcare workers, family and friends, social media, television, radio, newspaper, billboard, flyer have been used as an important tool to influence communication and promotion to nursing mothers. The study therefore sought to explore the existence of, and the kinds of messages put in place by th...
The high profits posted each year by one of the major mobile phone operators in Kenya is an indication of the high smart phones and data usage in the country. Further the highest percentage of this mobile data usage is on social media which includes facebook, twitter, whatsapp, instagram, snapchat and others. While a lot of organizations especially companies have leveraged on information shared on these platforms to improve on product and service delivery while fostering better customer servi...