ABSTRACT Due to the importance of customer’s service in the business world. Many privileged organizations most especially the financial institutions are now depending strongly on it to enhance or improve their profitability. Ideas and opinions were received from staff and reputable customers of union bank of Nigerian plc, OKO branch, which was used as a case study. These ideas and opinions were got through the use of open and close ended questionnaires, interviews, and observation. The da...
ABSTRACT This study on “Co-operate Advertising as an effective promotional tool in the marketing of banking services, has tried to seek answers to the crucial question that plagues the memory of readers. Questions on how co-operate advertising acts as an effective promotional tool in the marketing of banking services, its values, and importance. Chapter one of the study deals with the general introduction of the study, its background and analyses, statement of the study, significance, the...
ABSTRACT Distribution of soft drinks in Nigeria simply implies the system through which the soft drinks are brought to the prospect final consumer within the Nigeria economy. To carefully examine the attitude, feelings, and reactions of consumers towards the physical distribution of soft drinks. And to examine the actual channels of physical distribution of soft drinks. This research work will be highly beneficial and appreciated in many ways or areas of educational and human developments, ...
ABSTRACT This study was undertaken to find out the attitude of illiterate mothers in Onitsha North L.G.A toward birth control. This project tries to find out why these illiterate mothers neglect birth control thus produce as many children as possible even to their own detriment. To make this study successful, questionnaires were used to collect the necessary data. In answering the question, the data collected and information gathered were analysed using the sample percentages. The result re...
ABSTRACT This study focused on “modern office equipment and their contributions to the success of a business organization (a case study o f NNPC Enugu) to achieve this purpose some research questions were raised and a review of the related literature was made. The survey research design was adopted in this study. The population of the study includes workers and management of NNPC Enugu depot. A sample of 150 respondents and random sampling technique was used in selecting the workers in a ...
ABSTRACT The major purpose of this research is to find out the causes of conflict between Secretaries and Bosses in Anambra State owned Establishments. The population of the study consists of 58 Secretaries in Anambra State Owned Companies. The sample for the study was the total population of the Secretaries which is 58. Three research questions were formulated which guided the study. Nine (9) items structured questionnaire was developed validated and tested for its reliability. The percentag...
ABSTRACT The contribution of the Business Establishment to the economic development of any nation cannot be over emphasized. Computer has also contributed greatly to ease the functions performed by this industries to meet its economic obligations to the nation. The computer as a very necessary tool has not been adopted by all business establishments. So many establishments, on the other hand, have able seen it as a means of improving business transactions and keeping necessary data on custome...
Abstract This study examined the role of financial institutions in agricultural development. A case study of Nigeria Agricultural Cooperative and Rural Development Bank, with a view to make useful suggestions and recommendations as way of enhancing the development of agricultural sector. The population for the study includes large and small scale farmers and the sampling method adopted for the study is the stratified random sampling in order to ensure adequate representation of the popula...
This study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. Insurance companies are always seeking alternative ways to improve the level of satisfaction among their customers; market segmentation may be a useful tool. Market Segmentation is essential and necessary for any organization trying to survive in the global market. Consumer demands are diverse and all demands have to be met as effectively as possible. Therefore orga...
ABSTRACT Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result of each and every one of these factors. An individual and a consumer is led by his culture, his subculture, his social class, his membership groups...
ABSTRACT This study examines workers participation in decision making in relation with their performance in the organization they belong to. Data were generated by means of questionnaires and interviews to four (4) selected manufacturing firms in Port Harcourt. Questions were based on employee involvement in decision making and performance variables. Using the cross sectional survey from selected manufacturing firms in Port Harcourt. A total of five hypotheses were postulated and tested ...
ABSTRACT: mso-bidi-font-weight:bold">Accountreceivable management is an important fact of financial management. Their accurate monitoring and proper management are also important dimensions in organization. This study examines the impact of account receivables management on corporative performance of selected quoted food and beverages manufacturing companies in Nigeria. The variables include, accounts receivable, debt and sales growth. Secondary sources of data were used for the period...
color:black">This study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. Insurance companies are always seeking alternative ways to improve the level of satisfaction among their customers; market segmentation may be a useful tool. Market Segmentation is essential and necessary for any organization trying to survive in the global market. Consumer demands are diverse and all demands have to be met as effectively as possible. ...
color:black">This study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. Insurance companies are always seeking alternative ways to improve the level of satisfaction among their customers; market segmentation may be a useful tool. Market Segmentation is essential and necessary for any organization trying to survive in the global market. Consumer demands are diverse and all demands have to be met as effectively as possible. ...
CONTRIBUTION OF MODERN COMMUNICATION EQUIPMENT