ABSTRACT This research work focus on the effectiveness of personal selling in the marketing capital goods. Personal selling is an ancient art, which has spawned a large literature and many principles, effective salesperson have more than instruct, they are trained in a method of analysis customer interaction. Personal selling takes the from of oral presentation in a conversation with one or more prospective purchasers, for the purpose of making profitable sales. The main purpose of per...
ABSTRACT This research work was carried out in a bid to examine the effect of privatization and commercialization of Government owned companies with case study as MTN. Enugu, and with particular focus on the problems on a developing economy like that of Nigeria. In an attempt to reach the nook and cranny of the said topic, this research work was done in five chapters (Subdivided into the chapters). With chapter one, dealing with the introduction, statement of the problem, significance of th...
ABSTRACT Advertising has been in a existence over some years even before the emergence of these sophiscated elements means of message transmission. Advertising in its earlier form could only be seen from the perspective of either packaging labeling, point of purchase display or even verbal expression about a product or service. Chapter one of this research work focused on the relevance of advertising for the marketing of the company’s product and the identification of the associated probl...
ABSTRACT This research work is a very crucial study for the Nigerian breweries plc. The study was motivated by the necessity to establish what constitute motivational instrument in the organization and the extent of their application. Sources of data, includes, primary and secondary data in which both relevant official and non official materials an publication regarding the subject matter were drawn. Data collected were analyzed using table and percentages. Tests were carried out on the hypot...
ABSTRACT This seminar “Processes of Production and treatment of portable water” was meant to study the purification of water and the technique employed in achieving a clean portable water for domestic and industrial use suitable for human consumption. Having sourced materials for this research in internet and library, I proceeded to Enugu State Water Corporation where I found out that this seminar helped in exposing those criteria, maintained in order to obtain a portable water suitable...
ABSTRACT The main aim of the research is bordered on “Policy Implementation in Nigerian Local Government Administration.” Administration is seen as a situation where effort is combined to achieve or accomplish a common goal. Local government is the third tier of government in Nigeria, and is aimed at accelerating rural and community development. The literatures reviewed that policy making and implementation seem to be the most important phase in rural development. Policy implementation ga...
ABSTRACT The study was motivated by the necessity to establish what constitute policies in organization. Personnel policies are a preplanned course of action establishing a guide to work towards acceptable outcomes and objectives in organizational. Effective impacting of policies in a company motivation team work, this team work in organization enable the organization to achieve effectiveness and efficiency in the objective of organization. Sources of data include, primary and secondar...
ABSTRACT The purpose of this study is to ascertain the impact of bureaucracy towards achieving organizational goals and objectives. The survey method of descriptive research was used for the study. The main instrument used in data collection for the study was a questionnaire the responses were attached in frequency tables and percentages were used to analyze the data. The result of the analysis and interpretation revealed that bureaucracy has too much innovation and not rigidity, it see...
Abstract The objective of this study is to evaluate the implications of terrorism in the global peace and security with reference to Middle East region. In carrying out this study, a time series model and estimate were specified by the seemingly unrelated regressions (SURE) model (Zellner, 1962). A consumer-choice model developed by Enders, Sandler and Parise (1992) is utilized to study the regional effects of terrorism on competitors’ market shares with appropriate impact on political an...
ABSTRACT This research work would be carried out to appreciate the role of management information system as an aid to management decision making. The ignorance of management information system or its in certain business especially small scale business has led to unsound. Management system, thereby affecting the effectiveness and efficiency of its operations. This may lead to the non-effectiveness and efficient achievement of the firm’s objectives. The objectives is to determine th...
ABSRACT The research is on the Role of Marketing in Improving a Company’s Performance, a case study of Bianca Cosmetics Company. In other to carry out the work effectively, some the following objectives were formulated: To know whether Bianca cosmetics conduct marketing research. To determine the impact of marketing research on the company’s profitability, primary and secondary data were collected to solve the research problem. Questionnaires oral interviews were used as research instr...
ABSTRACT The aim of this study is to make sure that new individuals going into cooperative formation appreciate the importance of feasibility studies to make a successful cooperative business enterprise. Cooperative business enterprise can only be achieved and sustained when a feasibility study is well prepared and define the kind of business that is about to commence. The product, the resources and also time location for the business operation, the drive for investment can only take place ...
ABSTRACT Management gets involved in manpower training and development as one of its various activities, it is the work of the organization to develop its staff so that they can work efficiently. This will keep increasing the organization’s productivity. Sincere in the three M(S) (men, money and material) needed in an organization, man happens to be part of it, human resources has it’s objectives as a result of this, they need to train and develop their employees to perform very well. �...
ABSTRACT This research work is primarily aimed at examining the problems of crisis management in the Nigeria Local Government Administration Council, Nkanu West Local Government Area was used as a case study. The need for this research work arouse from the fact that, without properly managing the crisis that usually occur in the local Government Administration Area (which aimed at bringing government to social amenities) may not be achieved even partly. To achieve the above objectives, data w...
ABSTRACT This study focuses on credit mobilization challenges of credit cooperative societies in Enugu state and its implications for rural development (a case study of selected credit cooperative societies in Enugu North Local Government Area of Enugu State). One hundred and fourteen (114) members of the cooperative societies purposely drawn were sampled for the study. Data were collected mainly through questionnaire while description statistics, frequency percentages were applied in the ana...