ABSTRACT Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world. This research study focused on the nature, process, channels, and barriers in communications and their effect on the effective marketing of Hi Malt. The researcher made on indepth study of the various marketing communication tools. The study also considered the various media through which sales messages get to potential and prospective consumers, and the ...
INTRODUCTION 1.1STATEMENT OF THE PROBLEM AND PURPOSE OF THE STUDY The statement of the problem is to carryout an investigation into the field of financial management practice in government owned companies, with particular reference to Nigeria limited and also highlight the financial problem facing these companies in this problem the main purpose of this study is to:•To identify and examine some factors that militate against successful financial management of government owned companies •...
ABSTRACT This work examines the problems of computer Application in Accounting as it effects computerized ledger system of Nigerian Bottling Company Plc. Onitsha Plant. It is shown that there is adequate in design, effective and efficient in operation. Data was collected from primary and secondary sources, using observation, and questionnaires for the first and reference materials in the later. The data analyzed confirmed that no computer application elaborate, can on itself guarantee efficie...
ABSTRACT This project is design to cover a reverse side of public relations policy implementation and audience perception of government parastatals using Nigerian Railway corporation as a case study. Public relations policy is as old as man, which indicates that even at the time of Adam who was created firstly was then communicating and relating with the creator (GOD) and he (Adam) was also adhore to policy imposed on him by God. Public relations policy and its implementation is known to be ...
ABSTRACT Profitability is the hallmark or mainstay of any business undertaking. It is the wish of any business entity to maximize profit and maintain a resounding level of liquidity. There is no doubting the fact that this objective of profit maximized if there is no strong and adequate system of internal control. Sequel to the above, this research work is designed to carry out an empirical study on the internal control system of Apaco foam and chemical industry limited, Agbor, Delta State an...
INTRODUCTION BACKGROUND OF HE STUDY Before now, hike in 1960’s public relation practice was not popular, only a few Nigerians knew what public relation was, until the recent past when public relations practice and public relations programmes and activities were considered as the powerful tools for co-ordinating human and business image. The knowledge of public relation diffused fast in Nigerian society because of the economic, social and political programmes of activities were in a state ...
INTRODUCTION 1.1STATEMENT OF THE PROBLEM AND OBJECTIVE OF THE STUDY (PURPOSE OF THE STUDY)Over the years the federal government was saddled with the problem of the debt owned depositors by failed banks. This the government our this as a big problem because more banks are licensed and this means more liability for the federal government. The government after looking critically at the problem decided to established an organization called NDIC (Nigeria deposit insurance corporation) to take ful...
ABSTRACTPromotional strategies is a process deal with the technique used by organization in inform, persuade and educate the public through the promotional mix.Moreover promotional strategies does not only promote tangible products but also it promotes ideas, services, personalities etc. it also presents want, satisfying attribute of a product or service to the consumers.The research work titled “the effect of promotional strategies in the marketing of bank service” a case study of UBA PL...
ABSTRACT This study started by first introducing the theme of this project work “the role of computer in modern banking system”. The researcher have a view into the aim of the accounting effort in management information machines. The researcher discuss fully on the increase in efficiency and output for greater consumer and customer satisfaction. Researcher also went further to discuss the statement of the problem and purpose of the study, also rationale of the study significance of the s...
ABSTRACT The downturn is the fortunes of most business in Nigeria in recent time has been attributed to several factor including global recession inflation fluctuation in the value of the naira etc. Poor motivation may portray clear display of lack of interest in the work through non- challant attitude to things that would have helped the banks torture. This study is aimed at finding our how the banking industry overcome its motivation of manpower problem in order to maintain its high pro...
ABSTRACT This project work is aimed to reveal the usefulness of computer usage is Banking Industry. The Bank which it’s function is to receive money, collect drafts, and cheque need more attention than it has been given, to do this, thus it is important for an organisation to have a strong control of its banking operations and employ the most effective and accurate method of controlling it. Besides, in Nigerian banking, the operation has been manually operated which brings a set back s...
ABSTRACT The subject of this research work is the role of community banks in financing smalls scale industries. The study is telling us that the main objective is to assure adequate business and also in banking sector. In chapter one of this work the researcher started by introducing statement of the problem, purpose of the study, rational of the study, significance of the study, and definition of terms, in chapter two the researcher reviewed several contribution made by previous authors i...
ABSTRACT The Nigeria agricultural and cooperative bank (NAXV) was established in 1973 to help in the development of the countries economy through providing agricultural aids as well as assisting the farmers and cooperative societies. Initially, at inception of the bank, us resources consisted mainly of the federal government subscribed equity capital and statutory allocation from the federal government. But now, the resources are loans and advances from the government...
ABSTRACT The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used integrated marketing concept to achieve it set objectives, their advertiser, their viewer of company mutual benefits which they also have to put more e...
ABSTRACT The fear is now rife that increasing wave of frauds in the financial institution in recent years, if not arrested might pose certain threat to the stability and survival of individual financial institution and the performance of the industry as a whole. For one thing, frauds result in huge financial losses to financial institution and capital base, as well as loss of confidence in financial institution, for another, the incidence of fraud and forgeries could in the extreme case le...