ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation. The pristine aim of this project is to know the impact of “Marketing Mix” in the accomplishment of organisational objective. Over the years, ineffective marketing communication has had a negative effect on marketing mix, which makes us ask the question. How much is marketing communicatio...
INTRODUCTION BANKING: It is an institution established for the purpose of rendering retail banking services at a profit.Improving customer services in Nigeria banks: Banking in Nigeria has grown beyond the variety of banks increased. Competition as a result banks were forcved to be in no value and services oriented. But this high rate of growht at the banking industry has yielded to some undisirable side effect amongst these is the lossof professionalism in the services at banks to their cu...
ABSTRACT Branch (1975) was of the view that productivity means the continuing improvement of the firm management performance in the use of resources and though the operations it is conducted. However the purpose of this work highligts those factors responsible for low productivity among Nigerian workers. The research tends to focus on those means that will be applied to get workers committed to tier work using effective national tool to enhance and increase productivity level of the public ...
1.1INTRDUCTION According to annual report of the Central Bank of Nigeria, the Nigeria economy has performed less well in the 1980’s than the 1970’s. Much of the growth in both periods was based on performance of the oil sector. By 1970 oil output stood at 558 million barrels and increased to 823 million barrels by 1973. Between 1975 – 1985, oil output per day averaged between 1.8 and 2.3 million barrels respectively. With the dramatic rise in oil price in 1973 and 1974 oil came to acc...
1.1GENERAL INTRODUCTION Every organization, profit or non- profit making has objectives and goals in mind to achieve, for profit whole for the non- profit making organization their goal is to satisfy the social need of the citizens, and in the achievement of these purposes, supervisor more often than not of its activities, play a document role. But the largess of the size and scope of these organization have some times made it impossible for the executors to exercise personal and irs...
ABSTRACT This research on an appraisal of leadership styles and its effectiveness in organizational performance with particular references to Mr. Biggs Okpara Avenue Enugu, Enugu State was intended to determine and assess the leadership style operational n Mr. Biggs presently and its effectiveness as a means of achieving organizational and national goals. In carrying out the research therefore, references were made to source including some related literature. In addition, questionnaires m...
ABSTRACT This project study exposes the reader to what transportation management is all about. The various tools involves in management of transport business. Customers are very vital for the survival of transport business. This work exposes the readers to what keeps customers satisfied in any transport business. Various method where employed in collecting data for the study which involves personal interview and questionnaire. Different type of management tools were examined commuters w...
INTRODUCTION In this chapter, the issue of welfare scheme on the motivation of workers is addressed by looking at the background of the study; purpose and importance of limitation are all part of this chapter. BACKGROUND OF THE STUDY. Purpose work in a organization for the purpose of meeting certain needs, these news inferences people’s behavior as Simon (1957:217) has aptly pointed out of the behaviour of individuals in a organization is largely oriented to wards the achievements of certai...
ABSTRACT This study, an analysis of development in Nigerian balance of payment (1995 – 1999) was carried out to assertion whether Nigeria has been paying her wages internationally to examine the statement with a view to determine what recent developments have taken place in Nigerians foreign trade and others transaction with the rest of the world. Information was collected using literary method i.e. various publications, textbooks newspapers, magazines and journals. Also, oral interviews ...
ABSTRACT The study was focused on the study of loan syndication in the Nigeria financial market and its impact on the economy. The study examines the extent to which loan syndication has contributed to the performance of the Nigeria enterprise. Data was collected through the administration of the questionnaire numbering eighty (80) of which sixty-seven (67) were answered and returned. The response form the return questionnaire form the data for the research work.. This data were analyze on th...
INTRODUCTION A bank is considered liquid when it has asset and investment in security that are easily reliable at a short notice without a loose to the bank together with the ability to raise fund from he other source, to enable it to meet its payment obligation and financial commitment in a timely manner. In addition there should be financial commitment buffer to meet almost all financial emergency. Liquidity management of a commercial bank is a very vital issue in the banking industry. It ...
ABSTRACT The study is to examine the project titled “Co-operative Development and Government of Enugu State (A Case Study of Oji River Local Government Area). Co-operative development is not the same in all countries as the researcher wants to find out the extent government of Enugu State is involved in co-operative development. The researcher further divided this study into five chapters. The background of the study, the statement of problem, scope and limitation of the study, objecti...
ABSTRACT A major sources of great concern to manufacturing companies has been the all-important, all pervading recurring issue and question of inventory management. This is understandable; as a dominant constituent of current assets is attributable to the very nature of inventory and the fact that it is among others, a potent tool for cost reduction. The importance of inventory management as a tool for cost reduction cannot therefore be over emphasized since it has been established to play ...
ABSTRACT The project research work on “The Impact of Effective Working Capital Management on Company Performance in a Depressed Economy" was embarked on to check the profitability and liquidity problems existing in some companies that lack the working capital management acumen. It was because of this deficiency in some companies that brought about the above quoted topic. Taking Unilever Nig. Plc as a case study. The need for working capital management cannot be overemphasized. The objec...
INTRODUCTION 1.1BACKGROUND OF THE STUDY Even since the inception of the first three successful indigenous banks in Nigeria, the National Bank of Nigeria established on February 11th 1933, the Agbommagbe Bank (now wema Bank Nig Plc) in 1945, The African continental Bank Plc in 1947 and others subsequently established in the country during the period from 1952 when the first banking ordinance was enacted to regulate and control the activities of commercial banks in the country till pres...