Executive Summary Ashesi University needs to establish ways in which it could address its limited brand awareness in many parts of the African continent, with the help of its international students. This led to the need to understand the perceptions, attitudes and relationship of international students towards the brand of Ashesi. This would help in identifying sources of brand equity for Ashesi University, and opportunities in which the external relations office could use to promote brand aw...
EXECUTIVE SUMMARY Tieme Ndo is a social enterprise startup that supplies farm inputs such as fertilizer, improved seeds and weedicides to rural farmers at Nandom in the Upper West Region of Ghana. The startup is committed to boosting crop yields among rural farmers and empowering them to lift themselves out of poverty. Tieme Ndo started operation last year in May but was not able to supply the right kind of fertilizers, seeds and weedicides to farmers at the right time. Thus, leading to low c...
Executive Summary Pro-Life Multimedia is a youth development NGO located at Awoshie, a suburb of Accra, the capital city of Ghana. The organization was established in 2009 and they organize many social programs to aid the development of the youth at Awoshie. This project was carried out with the main aim of identifying and resolving some key human resources management and operational challenges Pro-Life is facing. A needs assessment was conducted within the premises of Pro-Life, and the most ...
ABSTRACT The study provides a comprehensive discussion on credit ration of Small and Medium Enterprises (SMEs), its effect on the growth of SMEs and subsequent effect on employment in Ghana. Access to finance has been noted as one of the major challenges upending the survival and growth of the SMEs sector in Ghana. The problems of access to finance, gaps and the reasons for the gaps in SMEs financing in Ghana are discussed. Gaps in SMEs financing were discussed in relation to credit ra...
ABSTRACT Trade Union (TU) organizes for protection and promotion of the interest of their members in particular and workers in general. It pursues the broad objective of steady employment, which is something the employer may not be able to generate to the workers. Achievement of this aspiration may, therefore, involve workers in political actions, through their unions, for maintenance of full employment. The general objective of the study was to establish the effects of trade union on ...
ABSTRACT The purpose of the study is to assess the impact of Training and Development (T & D) on the performance of employees in the Judicial Service. The study concentrates primarily on the employees of the Kumasi High Courts. The study was guided by three (3) objectives which were to find out if there are any T & D programmes for employees in the Judicial Service, Kumasi, to find out the relationship between T and D in the Judicial Service, Kumasi and finally to assess the impact of ...
Executive Summary Ashesi University College (AUC) is a Ghanaian private tertiary institution which began academic operations in 2002. In 2011, AUC moved to its own permanent campus in Berekuso from its rented premises in Accra. Over the course of AUC’s two year stay in its new campus, there have been frequent reports of user dissatisfaction with some facilities located within the academic and hostel (residence hall) settings. Inquiries into the activities of the Operations department reveal...
Executive Summary Managing human resources and organizational structures in every organization is vital in increasing productivity and overall performance. This project was undertaken to aid Atala Limited in managing its administrative tasks as well managing prospective recruits. After a needs assessment conducted via interviews, observation and focus group discussions, and an organizational SWOT analysis, 3 major needs, in order of importance to the organization, were found: Organizational S...
EXECUTIVE SUMMARY mPharma is a group purchasing organization (G.P.O.) with the mission of making prescription drugs easily accessible and affordable for all. The company seeks to provide quality and accessible drugs to users on the African continent. By forming partnerships and relationships with key partners, mPharma is able to cut down costs get quality products right from the manufacturers or key country suppliers. A needs assessment conducted revealed that, a business unit, Mutti, that ha...
EXECUTIVE SUMMARY Ghana’s political stability and general hospitality over the years has made it an attractive destination for tourism to tourists and visitors from all over the world. The influx of businessmen and tourists into the country presents a range of opportunities for businesses such as guest houses, hotels and apartments in the hospitality industry. Despite the opportunities presented by the growing interest in Ghana, Suu’s Rahma Guest House, a residential facility which seeks ...
Executive Summary Founded by Fred Deegbe in 2011, Heel the World is a privately-owned company which provides bespoke and ready to wear luxury shoes and accessories for its cherished clients. The company also prides itself in inspiring other entrepreneurial start-ups to grow and go for their dreams. To determine the gap between Heel the World’s current position and its desired position, an in-depth interview was conducted to discover the root cause of the gap. Also, internet research helped ...
Executive Summary Biblionef Ghana is a non-governmental organisation that provides new story books to underprivileged schools and holds other activities that aid in getting children to love reading. Biblionef Ghana is however being weaned off by their parent organisation, Biblionef Netherlands, and has therefore had a reduction in the amount of funds that they are receiving from them. Due to this, Biblionef Ghana has had to halt some of their important projects as they are facing difficulty w...
EXECUTIVE SUMMARY Live Truth Live Catholic (LTLC) is a Catholic book and gift store located in East Legon, Accra, and has been operating since March 2019. At LTLC, they have an extensive product range such as religious books, rosaries, jewelry, CDs/DVDs, sacramentals, Holy water, and clerical shirts among several other products. The management of LTLC expressed that they have a low customer base. A needs assessment showed that their promotional efforts have proved ineffective, resulting in lo...
EXECUTIVE SUMMARY Ghana’s hospitality and political stability over the years has made it an attractive destination for tourism and foreign investment. This produces numerous opportunities for companies in the hospitality industry such as hotels and tourist companies to expand their services and reach a larger market. Ramada Resort, Accra, a beachside resort located at Teshie-Nungua in the capital city of Ghana-Accra, has however been subject to a constant decline in customer base which form...
ABSTRACT Innovation in a company’s products, in addition to product introduction, has been the main factor to differentiate product from competitors’ offerings, and has played an important role in marketing, whilst it is considered as the main selling factor. The main objective of the study is to examine the impact of innovation on sales of pharmaceutical products at Kinapharma Ghana Limited. The population for the study consisted of 400 staff members of Kinapharma Ghana Ltd. Two hundre...