Abstract This study measured the impact of product pricing on organizational effectiveness using Nigeria Breweries Plc Aba, Abia State. A total of 70 respondents were investigated using the cross-sectional survey research method of data collection. The data collected were analyzed using the simple percentage. The hypotheses were tested using the Chi-Square statistical technique. It was discovered that there is a high correlation between the product pricing and the buying behaviour of con...
Abstract This study investigated the effect of psychological variables on the purchase of fashion related products using fashion consumers in Anambra and Imo States. A total of 145 respondents were studied. Stated hypotheses were tested using the Ordinary Least Square (OLS) involving the Ordinal Multiple Regression Analysis using Findings revealed among others thatmost respondents have moderate fashion consciousness. That is, they try to moderate their care for fashion products. Fitting was...
Abstract This study investigated the impact of new product development on the performance of an organization using Grand Malt, which is a product of SABMiller situated at Onitsha in Anambra State as a case study. A total of 100 respondents were investigated using the cross-sectional survey research methodof data collection. The data collected were analyzed using the simple percentage. The hypotheses were tested using the Chi-Square statistical technique. It was discovered that new product de...
ABSTRACT;As regards to this topic, TOTAL QUALITY MANAGEMENT (TQM) it goes on reviewing the better ways of improving productivity, product quality, and deliver services. Organizations that adopt the concept of total quality management as culture in the direction of altering the behaviour of managers and employees have become low cost, high quality and high productive in the supply of goods and services in order to honour and support the contributions of all organizational members. This...
THE OPERATION AND MARKETING OF SMALL SCALE BUSINESS IN NIGERIA (A CASE STUDY OF ABUAD POULTRY FARM ADO EKITI) BY MUSTAPHA ISAH ONIMISI MATRIC NO: FPA/BA/13/2-0333 A PROJECT WORK TO BE SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION AND MANAGEMENT SCHOOL OF BUSINESS STUDIES FEDERAL POLYTECHNIC ADO-EKITI, EKITI STATE. IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF NATIONAL DIPLOMA (ND) IN BUSINESS ADMINISTRATION AND MANAGEMENT ...
STATEMENT OF THE PROBLEM The effective and efficient organization of any enterprise depends, to a large extent on its administrative machinery. The effectiveness of the machinery depends more on its arrangement and expertise. This is to say that the issues of organization and personnel resources are indispensable and vital in the operation of any enterprise. In the order word the importance of or the effects of lack of proper arrangement, availability of personnel and its development programm...
INTRODUCTION Today’s business environment is very dynamic and undergoes rapid changes as result of technologies information, increased awareness and demands from customers business organization, especially the banking industry of the 21st century operates in a complete and competitive environment characterized by these changing conditions and highly unpredictable economic climate. Information and communication technology ICT is at the centre of the global change curve. Loudon and Loudon (...
ABSTRACT Stress has been well known to have negative effects on the lives of individuals including their health, social interactions and work. This study looked into the effect stress has on the secretary’s job performance. The study defined stress to be ‘the body’s reaction to any change that requires an adjustment or response’. Purposive Sampling technique was used to sample secretaries from various department within the Ministries compound of New Juaben Municipality of the Easte...
ABSTRACTIncome generating activities are the sources of revenues for financial institutions. The study evaluated income generating activities of rural and commercial banks. Income generating activity was defined as ‘all operation that produce income or recover cost by providing goods or services to the general public’. Convenience sampling technique was used to sample a rural bank, South Akim Rural Bank, and a commercial bank, GCB, both in the Koforidua municipality as case study.Questi...
CHAPTER ONE INTRODUCTION 1.1 Background to the Study The administration of urban transportation in Nigeria follows the structure of government administration, that is, the three-tier form (Oni et al, 2006). This system manifested in form of serious expectation gap between citizen minimum expectation and the actual road construction delivery. In 1998, Nigeria needed N300bn to fix dilapidated roads and N54bn subsequently every year for maintenance and rehabilitation (National Pol...
ABSTRACT This research will discuss the concept of Entrepreneurial Marketing as an enabler of small business development and growth with special focus on the Nigerian movie and music industry. On the surface entrepreneurial marketing can be understood as “marketing with an entrepreneurial mindset”. By a combination of the definition of marketing by the American Marketing Association (AMA) and two conceptualizations of entrepreneurship (entrepreneurial orientation and entrepreneurial m...
ABSTRACTGrowing old is not a new phenomenon, it has been existing for long. In olden days, old people are properly taken care by both their people and the government but today such has changed enormously. The aged are no longer valued or seen as being important. The society sees or perceive the old as been inferior. However, the way and manner that the society view or look at them most especially our youths, calls for concern. The youths in Alayi community in Bende Local Government Area of Ab...
ABSTRACT This research work is focused on the gender perception of sexually transmitted disease (STDs): using Awkunanaw community of Enugu South Local Government Area as area of study. This study is a humble attempt towards improving and understanding the perception of male and female towards sexually transmitted diseases (STDs). The population of the study was about sixteen thousand three hundred and sixty-six (16366). Using ‘’Taro Yamane’s formula to determine the sample size, the siz...
ABSTRACT Marital infidelity is one of the factors militating against marriage and family which are two institutions that work towards the population and growth of the society. This research study is undertaken to make a little contribution towards creating awareness of the ills of marital infidelity in Idemili North L.G.A.; and to search for the most likely causes and solutions to the problem. The research adopted the systematic sampling approach for the study with a sampling size of 530 resp...
BACKGROUND OF THE STUDY The small and medium scale enterprises (SMEs) have been generally acknowledged as the bedrock of the industrial development of any country. Apart from the numerous goods and services, they provide a veritable means of large scale employment as they are usually labour intensive. (Yerima et al 2007). In developing countries, Nigeria have since the 1970‟s shown increased interest in the financing and promoting small and medium scale enterprises from three main reasons. ...