INTRODUCTION Integrated marketing communications (IMC); As defined by the American association of advertising Agencies, IMC is a concept f marketing communications planning that recognizes the added vale of a comprehensive plan evaluate the strategic roles of variety of communications displines for example, general advertising direct response, sales promotion and public relations and consistence’s and maximum impact through the seamless integration or discrete messages, Kolter, (2002:p ...
INTRODUCTION It is universally acknowledged that the banking including play a catalytic role in t he process of economic growth and development. This acknowledgement is reinforced by contemporary conceptualism to the effect that banks are a veritable vehicle for mobilizing resources from su7plus units and tempting same to deficit unit. Banks constitute perhaps the most important segment of the financial market and played and a dominate vote in not mobilizing savings, but also allocati...
INTRODUCTION The period of adolescence span through the second decade of life and it is characterized by major bio-psycho-social changes which have great implications in the area of adolescent reproductive health. These changes include adjusting to the altered appearance and functioning of a sexuality maturing body, learning to deal with sexual desires, confronting sexual attitudes and values, experimenting with sexual behaviors, and integrating these feelings, attitudes and experiences into ...
ABSTRACT This research work on influence of stores image on consumer patronage. A case study of Chitis Fast Food outlets in Enugu. The main objective are; To revealing the effects of ecological design, stores atmosphere and the price as it helps consumers in choice of fast foods outlets to patronize over another. The researcher has (3) instruments to be employed and they are as: Questionnaires, oral interview and personal observation. The study, was interested in knowing individual motive...
ABSTRACT This research project is a very crucial study on the Role of Bank in Financing agriculture in Nigeria. The study is motivated by the necessity to establish the extent of Agricultural Co-operatives in Nigeria. To solve the research problem primary and secondary data was collected. The data were questionnaire and oral interview. The respondents comprised of personnel of the bank and some of he farmer who benefited, from he loan. The presenting data collected, tables frequencies...
ABSTRACT Nigeria has a long history of religious conflicts, some of the most virulent being those of the ‘Maitatsine’ (1980s) and ‘Boko Haram’ (July 2009). The latter matched the former in intensity, organization, and spread. Given the international attention to global terrorism, there is the likelihood that fundamentalist group receive motivation, material, and ideological support or influence from a global jihadist movement. Unresolved national issues, including the weak economy, ...
INTRODUCTION Export promotion is a management concept employed by export enterprise for effective international marketing of its products. The process starts with the research for consumer needs down to the point of consumption and satisfaction which triggers repeat purchase. It comprises of product design, product adoption and product development. All these are intended to meet the requirement of the foreign markets. THE ROLES OF NIGERIA EXPORT PROMOTION To promote the development and di...
ABSTRACT The frequent change in the environmental factors and the search for improved means of satisfying the needs and wants, of customers, call for constant product portfolio and dimensions. The discussion therefore underscore the important of product innovation as a means of sustaining growth and survival in the manufacturing industries, with particular reference to tolerance and cosmetics products. This research is intended to generally appraise the product innovation as a tool for achi...
PROPOSAL This study is based on the role OF AUDITING IN controlling of fraud in government establishment with a particular reference of federal pay office enugu. The entire work was divided into five (5) chapter and the data for the study was collected using both primary and secondary sources, questionnaires, textbooks, literally materials and journals respectively. The data collected were presented in tables using simple percentages and averages. Th...
ABSTRACT This research study titled “This role of the Central bank in regulating and stabilization an economy ; a case study of the Central Bank of Nigeria)” was undertaken with a view to evaluating the extent of the Central Bank carry out her stabilization and regulating role on the Nigeria economy. The regulation and stabilization of any economy is an obvious case that cannot be overemphasized. Pursuant to this study therefore, the researcher, employed basically secondary data sou...
ABSTRACT This research work, the developmental impact of rural banking in Nigeria, a case study of United Bank of Africa (UBA) PLC Agbani Road Branch, Enugu was carried out to measure to what extent the rural commercial banks have been able to involve the inhabitant of the rural areas in economic activities and how successful the bank are measuring up with their major aim of existence. Sequel to this, the researcher employed a population size of 25 staffs of United Bank of African PLC, Ag...
ABSTRACT This research was carried out to find out the Impact of Industrial Training on Banking and Finance Students of I.M.T. Enugu. The project was divided into four chapters. Chapter one dealt with Background of the study scope of the study and limitation of the study. Chapter two looked at the methodology used for the research, while chapter three gave a vertical analysis of the Related Literature Review, Historical Background of Industrial Training Fund and Development of SIWES. A summar...
ABSTRACT Universal banking has been of controversial issue among partitions and regulation of financial sub-sector of Nigeria economy. However most of these decisions have been flamed by lack of common understanding of what universal banking is and what its implication night wellbeing. The research attempt to redress that situation by presenting, a well accepted understanding of the system. Secondly discussing its applicability or lack there of to Nigeria commercial services and industry. A...
ABSTRACT In this work, centered on the role of strategic planning on the growth of business what planning is all about s a point of the most fundamental management process which seeks to set in advance purpose and objectives to actualize a stated goals. However, strategic planning is as a stool for effective need in plotting direction of a company that is why strategic planning itself cannot for tell exactly how the market will evolve and what issues will surface in the coming days in order...