ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: •To evaluate the promotional strategies adopted by Top Class Barbing Salon in order to determine these profitability. •To determine the impact of public relations adopted by Top Class Barbing Salon in customers patronage. •To determine if advertising strategies adopted by Top Class Ba...
ABSTRACT This research work is a survey on the effectiveness of Advertising in the maximization of organizational profit with survey of some selected hotels businesses in Enugu Urban. Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit increase. This problem is necessary in view of the fact that some people do believe that hotel could go on with their businesses with or without advertising . Respondents w...
INTRODUCTIONS 1.1BACKGROUND OF THE STUDY The increasing complexity of the business environment has necessitated a systematic approach to the impact of budgetary control on the profit of business enterprise. Based on business philosophy, nationally or internationally corporate goal in centered on high production with minimal production cost and hence profit maximization. Sufficient profit is required so that the rating of the efficiency of the business organization will be high. The ow...
1.1Privatization and commercialization of electronic media in Nigeria (A case study of Minaj system T.V.)BACKGROUND OF THE STUDYBroadcasting in Nigeria, entered a new era with the decision of the federal government is allow private ownership of radio and television stations after more than 50 years of its advent in Nigeria.Privatization is the process which government either partly or wholly transfers equity investment of ownership in a business enterprise to private investors.Commercializat...
ABSTRACT Tax as a means of income redistribution in Nigeria according to the universal library in volume seven said that income redistribution is the proportion of the national income going to w age earners it shows the individual differences in the accrued income. Tax enables us to know the taxable income due to us this study is mainly carried out to determine if or not we are over charged or not and to ascertain the effect of taxation as a means of redistribution in Nigeria. It enables th...
1.1INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the years immediately ahead. On the otherhand, problems relating to rural inaccessibility have continued to plogue the world, and in particular, Nigeria Agriculture, it is on this basis that the government and transport policy maker should intensify efforts to improve the transportation system ...
ABSTRACT External borrowing is a source through which many countries source revenue for development and economic growth of their countries. But this revenue can only help solve the problems of gross under – development when judiciously utilized. The burden of Nigeria’s external debt is more than the country can bear and the state of economic growth in the country is hampered due to debt crisis. The debt problem facing Nigeria is concerned on how to stop incurring more debts and device a...
ABSTRACT In carrying out the research it has been known to the researcher the reason of some of the problems faced by some medium scale industry and it was realized that the English adage that say “If you fail to plan, you plan to fail” is having effect on many of these industries with this the research was able to come up with something useful not only to the medium scale industry but also to any organization whether profit earning organization or non-profit earning organization. In achi...
ABSTRACT Commercial bank in Nigeria render services like cash depository, agency services and granting of credit facilities such as over draft, loans etc. And this can be said to be the stock in trade of the commercial banks. This should be effectively carried out through the use of marketing strategies. Marketing is a new science in the service industries in Nigeria and had not been applied earlier. In banks, this had resulted to poor bank / customer relationship and reduction in the quali...
ABSTRACT This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis). To carry out the research work the some of the following objective were set out. To find out the problem associated with the pricing system of communication comparing. To make appropriate recommendation on how to improve on the pricing system of the communication industries. Four hypothesis were formulated Data were sources us...
ABSTRACT This study focuses on finding out the extent to which development banking has aided in development of the Nigeria Economy through financing and granting of medium and long term loans for capital projects and other related services like providing technical services to their bank customers who engage in promotional activities to stimulate interest on new projects. The study adopted a his historical method of investigation because of the absence of the questionnaire and the nature of th...
ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal oral interview. The respondents compaesed the event staff/management and the customers of the company. In the organizing and presenting data collected tables, frequencies and percentage were used. The variou...
ABSTRACT This study is aimed at looking at leadership behaviour of secondary Technical school principals and productivity in Aba urban. To carry out this research, 4 technical school has been chosen in Aba Urban which constitute the study Area. The population consists of 10 teachers from each of the four selected schools summing it to 40 teachers. The questions will basically be directed to the teachers at the selected secondary technical schools because they have direct and daily cont...
ABSTRACT Universal banking has been of controversial issue among partitions and regulation of financial sub-sector of Nigeria economy. However most of these decisions have been flamed by lack of common understanding of what universal banking is and what its implication night wellbeing. The research attempt to redress that situation by presenting, a well accepted understanding of the system. Secondly discussing its applicability or lack there of to Nigeria commercial services and industry. A...
INTRODUCTION BACKGROUND OF THE STUDY Banking transactions in some selected local government in Enugu such as Udi, Ezeagu Udoji is not new to us as we have been practicing this system for over thirty years after independence. However it is on this background that two systems of operations were adopted for effectiveness and efficiency of the product management in various banks. In the past we use to have an orthodox banking process whereby the banker relaxes on this sit waiting for customer...