ABSTRACT: The purpose of the research paper is to study the promotional activities of Airtel in the Indian telecom market. Promotional activities not only help in enhancing the customer base but also pave the way to better corporate image. A company needs better promotional tools in order to survive and sustain the turbulent Indian market and the prevailing scenario. Bharti Airtel Limited or commonly known as Airtel is one of India’s most popular providers of...
When we think of applying the Six Sigma in to HRM, an inevitable question is that, to what an extent all the processes of HRM are measurable. Many companies attempted to implement this methodology and got backward in middle of the process or beginning due to the challenges in implementing Six Sigma in HRM. Measurability of a process depends on the perception of an individual HR person; this is mainly due to the non-measurable nature of HR processes. Most of the organizations not conside...
Abstract The growth of entrepreneurship is the need of hour today. With the kind of saturation of job market and the development of artificial intelligence, there will be further severe imbalance in the demand and supply of jobs. This could create a big economic crisis and lead to many other macro-economic fluctuations. Hence the challenge is to prepare for the near future by equipping the current human resource. Management, which is considered as one of skill based professional course, is th...
India’s higher education system, following the United States and China, is the third-largest in the world. Indian government already recognized the importance and spends 6% of GDP on education. Engaged students are expected to perform better. Classroom engagement refers to teacher - student involvement throughout the learning process. It is a multidimensional construct that can be measured with all the dimensions dynamically interrelated like Behavioral engagement, Emotional engagement...
ABSTRACT The complexity of today’s business environment requires an entrepreneurial mindset in managing global supply chains. This paper attempted the application of entrepreneurial orientation (EO) to the management of small and medium enterprise supply chains. Specifically, the study investigated the interaction between EO and supply chain performance (SCP) amongst small and medium enterprises (SMEs) in the South-South geopolitical region of Nigeria. Empirical data from 57 purposively se...
.
Abstract The purpose of this article is to explore the present COVID-19 crisis, which has affected fast-fashion. Global fast-fashion consumers have lost hope to revamp their wardrobe due to the broken supply chain network and the fear to visit the stores for purchase. The research intends to provide a detailed framework for the fast-fashion brands to strategically plan for post-COVID-19 business normality leading to sustainability. For the development of the model, careful investigation of th...
Abstract Purpose – The purpose of this paper is to understand the outcomes of Massive Open Online Courses (MOOCs) in the light of COVID-19 concerning the students of higher educational institutions (HEIs) in India. The COVID-19 has disrupted the normal teaching-learning role across the world and has put everyone in a nightmare. HEIs are now requesting students to take up MOOCs to explore and attain knowledge and the same is even followed by the corporate institutions. MOOCs are one of the c...
Abstract This study uncovers the reality of the COVID-19 epidemic, acting as a significant hurdle for small restaurants' sustainability. The study used a purely qualitative methodology dealing with data collected from the industry to frame effective sustainability strategies to revamp the business. Hence, in-depth interviews to capture the real problems faced by restaurants were conducted. From the study, we understood that big cities such Chennai, Bengaluru and Thiruvananthapuram took initia...
Introduction Government’s reaction to changes in the gross domestic cycles is critical to the survival of a country’s economy. Implications of government’s action in policy making to tackle recessionary states in the economy have far-reaching consequences. There are few studies that scarcely illuminate the problem of whether the government should use economic stimulus to aid a country regain economic strength during times of recession. Economic stimulus includes fiscal policies like...
INTRODUCTION An efficient capital market is one in which it is not possible to earn a higher return on assets (shares, bonds, treasury bills, options, etc.) invested in than the market return Allen, Brealey and Myers (2011). In an efficient market all available information on assets is incorporated into the stocks and the investors cannot earn a risk-weighted return. In strongly efficient markets, current prices of stocks reflect all information which does not have to be publicly available....
Bank sector crisis across the globe is largely blamed on the joint effort of bank liquidity and bank credit risks. And so, the twin concepts of liquidity and credit risks have come under keen academic scrutiny, especially in investment finance. Contributing to extant literature on these developments, secondary data were obtained from the websites of nine banks in Ghana, spanning 2008 to 2018, to determine how liquidity and credit risks separately and interactively impact bank stability in Gha...
This study investigated the effect of international tourism development on economic growth inZimbabwe, using time series data spanning over the period 1980 to 2017. The main aim of thestudy was to examine whether international tourism is a pathway to economic recovery inZimbabwe. The study adopted the tourism growth model proposed by Balaguer and Cantavella-Jorda [1] and applied the Autoregressive Distributed Lag (ARDL) bounds testing approach and itsassociated Error Correction Model (ECM). T...
ABSTRACT Knowledge is currently recognized as an essential resource in any organization thus viewed as a fundamental element of business success. The ability to collect, integrate and apply specialized knowledge of members of the organization is critical to the ability of a firm to sustain and create the industry`s competitive advantage. Knowledge is an important factor in nongovernmental organizations whose successful application helps them deliver the desired social impact. This knowledge ...
This paper discuss the effects of frustration on performance. The research was carried by the approved process and steps. The frustration was created by giving list of anagrams to 22 participants and the hypothesise were participant will perform better in list A in which no frustration was given and participants will take time on list B in which frustration was created.