ABSTRACT This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis). The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study. The research study also designed to find whether and how managers of various fashion firm perceive and use opinion leaders in the marketing of their products. The researcher selected two market from Onitsha metropo...
INTRODUCTION This chapter provides the background to the Nigerian banking industry in the year 2001 with the Nigerian banks in focus.It is indisputable that inspite of the competition going on in the already existing banks within the industry. Many new generation banks still spring up. These are as a result of several factors like nature of services rendered by the banks their expansion plans, the quest to meet up with profit margins acceptable by the body of stake holders, seeking market...
ABSTRACT The technological change in the country and all over the world has made it necessary for the secretarial staff to acquire the knowledge of various modern equipment and the techniques of manipulating them.As regard to this, the secretarial staff are faced with a number of problems ranging from:1.Lack of awareness of modern equipments being used in the office.2.Inadequate modern equipments in the office3.The problem of who to impact this technological knowledge to the secretarial staff...
ABSTRACT The purpose of this study was to determine the influence of staff training and employee development and effective operations of Anamber motor manufacturing company Anammco Enugu. To guide the study, research questions were formulated. A review of literature was done to expose the research to what has already been done to ensure soups bases for reviewing books and journals etc. A structured questionnaire was development and administered by the researcher to consider respondents. ...
ABSTRACT Productivity is the goal of today’s competitive business world and training can be a spring board to enhance productivity. The realization of these, aimed at depending on how well the manpower training is organized. The researcher has systematically expository and analytically presented the effect of manpower training on employee productivity taking into consideration symptoms that necessitated training on organization. The place of training in an organisation, it’s role, methods...
PROPOSAL Lease is an agreement whereby the lesser conveys to the lessee in return for rent the right to use an asset for an agreed period of time. The rate of industrialization is very slow in the country, this may be attributed to many factors ranging from non availability of the huge capital outlay which involves and the prevalent credit squeeze and to this, our project is meant to direct the government to recognize the extent to which equipment leasing has contributed to cooperate finan...
INTRODUCTION for bank to survive in today’s growing dynamic highly competitive bank environment the marketing of the banking service is indeed inevitable so that they can serve its customers with a well tail over package and creating programme in order to meet adequately the various needs of its customers and other company specific requirements.Marketing starts when one social unit anticipates identifies and designs the feature of a product or services to march the need structur...
PROPOSAL Frauds in the “banking” industry in Nigeria and in society in general, this study is going to highlights the nature and various types of fraud, causes of bank fraud, extent of fraud in banks, effects of bank fraud, detection, presentation and control measures to be adopt by management to check fraud incidents. The purpose of this research work is to find out whether there is significance level of fraud in Nigerian banks, to know whether Nigerians practice aid or aba...
PROPOSAL THE EFFECT OF COMPUTERIZATION ON THE GROWTH, VIABILITY AND PROFITABILITY OF FIRST BANK PLC. The main purpose of this project is to study the effect of this project on the growth, viability and profitability of First Bank Plc. To achieve this objective successfully. The researcher has to take into consideration the meaning of computer as an electronic devices. The researcher also has to consider the misconceptions about computer. It is seen as a tools of estimation of the amount o...
PROPOSAL This study deals with the impact of Accounting Information on Banking Lending Decision, with reference to non Bank PLC Garden Avenue Enugu. To guide the study for research question. Four hypothesis were formulated. A structured questionnaire was used to gather respondents mean and standard deviation were used to research question while t test statistics was used for hypothesis the results were analysed and presented. The results of the findings indicate as significant differenc...
INTRODUCTION In the immediate past decade and this present decade, there have been seminars, conferences, articles, Journals and various publications by both local, national and International Organizations on the sharp decline in Agricultural production on these various programmes, some of these workshops, conferences and seminars include the followings: -The 13th Annual workshop of the South – West Research Extension Farmers impute Linkage system (REFILS) helped at the Institute of Agricul...
INTRODUCTION Integrated marketing communications (IMC); As defined by the American association of advertising Agencies, IMC is a concept f marketing communications planning that recognizes the added vale of a comprehensive plan evaluate the strategic roles of variety of communications displines for example, general advertising direct response, sales promotion and public relations and consistence’s and maximum impact through the seamless integration or discrete messages, Kolter, (2002:p ...
INTRODUCTION It is universally acknowledged that the banking including play a catalytic role in t he process of economic growth and development. This acknowledgement is reinforced by contemporary conceptualism to the effect that banks are a veritable vehicle for mobilizing resources from su7plus units and tempting same to deficit unit. Banks constitute perhaps the most important segment of the financial market and played and a dominate vote in not mobilizing savings, but also allocati...
INTRODUCTION The period of adolescence span through the second decade of life and it is characterized by major bio-psycho-social changes which have great implications in the area of adolescent reproductive health. These changes include adjusting to the altered appearance and functioning of a sexuality maturing body, learning to deal with sexual desires, confronting sexual attitudes and values, experimenting with sexual behaviors, and integrating these feelings, attitudes and experiences into ...
ABSTRACT This research work on influence of stores image on consumer patronage. A case study of Chitis Fast Food outlets in Enugu. The main objective are; To revealing the effects of ecological design, stores atmosphere and the price as it helps consumers in choice of fast foods outlets to patronize over another. The researcher has (3) instruments to be employed and they are as: Questionnaires, oral interview and personal observation. The study, was interested in knowing individual motive...