Social & Management Sciences

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Social & Management Sciences Research Papers/Topics

STRATEGIC MARKETING PLAN FOR AFTOWN

EXECUTIVE SUMMARY Online music retail stores have made it possible for users to access a wide range of music online either by paying or free of charge (Swanson, 2013). Aftown is a commercial online music retail store which provides music from a wide range of African Artistes. Aftown users are categorized into the artistes(sellers) who upload their music unto the portal, and the music lovers(buyers) who can also subscribe to the portal. Since it’s establishment in June 2017, Aftown has subsc...

E-COMMERCE PRODUCT DELIVERY STRATEGY FOR WAY WITH WORDS

Abstract Way with Words is a Ghanaian company that produces and sells authentic arts and crafts and home décor items. Established in 2006 and located in Tema, their products include wall decals, desk items, wall décor, greeting cards as well as embroideries. Way With Words is in the process of creating an online store where it can retail its products. However, it does not have an efficient delivery system to fulfil customer orders from their online store. Therefore, clients would still have...

RESTRUCTURED PROCESS MAP FOR SOLVING BROADBAND AND MOBILE DATA COMPLAINTS AT VODAFONE GHANA

EXECUTIVE SUMMARY Vodafone Ghana previously, Ghana Telecom is a company in the telecommunications industry in Ghana that delivers a widespread of services including voice, messaging, data and fixed communications. In increasing Vodafone’s market share and maintaining Vodafone’s relevance in the market, a needs assessment was conducted to identify the gaps in their services and later a proposed solution was provided. From the needs assessment, the gap identified was the differences in the ...

HUMAN RESOURCE DEVELOPMENT AND NIGERIA ECONOMY A CASE STUDY IN UMUNA IN ORLU LOCAL GOVERNMENT AREA IN IMO STATE

The study seeks to find out the implication of human resource development on the economic development of Umuna in Orlu Local Government Area in Imo State. With the use of survey design and random sampling of corporate workers, civil servants, private company workers and labor in general, questionnaire administration is used to acquire information and simple percentage for generalization. The study found out that development can be achieved through accessible health care and affordable educati...

Service Marketing plan for China Europe International Business School (CEIBS) in East Africa.

EXECUTIVE SUMMARY China Europe International Business School (CEIBS) is one of the most renowned schools that offers a competitive Executive MBA program. It has been in existence since 1994 and has spread its knowledge both in China, Europe and now in Africa. Its campus in Africa was started in 2009 and is based in Ghana. CEIBS seeks to have an inclusive environment where all the business leaders from all walks of life will join and acquire the knowledge necessary to take their businesses to ...

MARKET RESEARCH FOR SWOOVE

EXECUTIVE SUMMARY This capstone project sought to provide the client with an in depth understanding of the delivery space of Ghana, the various interactions between the businesses in this space, individuals and the major players in the delivery space I.e. logistic and delivery service personnel. It achieved this by conducting interviews and through the administration of surveys to the general public through platforms like WhatsApp and Twitter and Facebook. It did not however include an evalua...

A Marketing Communications Plan to Increase Brand Awareness of Accents & Art

EXECUTIVE SUMMARY Accents & Art Limited (A&A), is a fully Ghanaian-owned company founded in May 2000 by Constance E. Swaniker. The company specializes in furnishings and décor made primarily out of metal, with wood, glass, and cane accents. The primary objective of this project was to identify a problem that Accents & Art faced, and go through the necessary steps to find an appropriate solution for it. Having been in operation for a little over 16 years, A&A has relied mainly on customer ref...

IMPROVING EFFICIENCY THROUGH LAYOUT OPTIMIZATION FOR LES KLAR COUTURE.

EXECUTIVE SUMMARY Les Klar Couture is a fashion company located in Ghana and noted for its simple, decent but classy designs. Selling at affordable prices, Les Klar hopes to expand its operations worldwide, a few years to come. It, however, focuses on empowering its clients to have confidence in themselves and to dress to suit their body sizes. The company currently runs its main branch at North Industrial Area and is yet to operate at its new branch in Kasoa. However, after conducting a need...

BUSINESS PLAN FOR LEMISH PHARMACY

ABSTRACT Lemish Pharmacy is a pharmaceutical company that focuses on administering drugs to people in need of it and offering counselling to patients in one medical situation or the other. The company has 2 employees who attend to customers and suppliers during the day and in the evenings. There are several problems that the company is facing but the main cause is that they lack a business plan that would guide their operations and help in better decision making. The lack of a business plan h...

STRATEGIC MARKETING PLAN FOR OBRAPA MONEY LENDING LIMITED

EXECUTIVE SUMMARY Obrapa Money Lending Limited is a company licensed by the Bank of Ghana to operate the business of money lending. The company takes funds from the public in the form of investments and gives out funds to the public in the form of loans. Since its inception in 2013, the company has provided financial assistance to traders, taxi drivers and small enterprises. The aim of this project was to develop a strategic marketing plan for Obrapa Money Lending Limited to increase its bran...

A Market Research Study on Selected Geographic Zones in Accra for the Development of a 50 – 100 Multifamily Rental Housing Unit.

EXECUTIVE SUMMARY A leading real estate developer is looking into developing 50-100 multifamily rental units at a central location in Accra. To do this, the developer needs to understand the current rental rates of multifamily units in Accra, the key areas that have a lot of these multifamily units and the profile of the tenants. As such, the goal of the study is to conduct a market research on selected geographic areas and to provide accurate market intelligence that will help capitalise on ...

EFFECT OF SECTORAL FOREIGN DIRECT INVESTMENT ON ECONOMIC GROWTH IN NIGERIA

ABSTRACT The purposeofthisstudyistoexaminetheeffectofsectoralForeignDirectInvestment oneconomicgrowthinNigeriamakinguseoftimeseriesdatafortheperiod1981-2018. An Auto-regressive Distributed Lag (ARDL) technique (with emphasis on short run estimates)isusedtoexaminetherelationshipforseriesthatareI(0)andI(1).Thestudy considers  five  FDI  sectors  which include:  Telecommunication  infrastructures,  oil, Agriculture,Manufacturing,Services  andotherinfrastructuressectorsasitsvariables rep...

TECHNOLOGY AND ITS EFFECT ON HUMAN CAPITAL WITHIN THE FINANCIAL- SERVICE INDUSTRY IN GHANA: THE CASE OF EJURAMAN AND ASOKORE RURAL BANK LIMITED

ABSTRACT Technology transfer has brought about a revolution in the functioning of banks as it offers major opportunities to banks and their customers. This has made the transition to electronic banking a necessity for banks in order to be viable. Despite its benefits, developing countries still lag behind in the adoption of technology transfer. This study therefore seeks to examine technology transfer and its effect on human capital within the financial service industry in Ghana, focusing on ...

INTERNAL AUDIT AS A CONTROL FOR EFFICIENT AND EFFECTIVE CORPORATE GOVERNANCE IN STATE OWNED ENTERPRISES IN GHANA

ABSTRACT This research aims to examine the influence of internal audit on effective corporate governance in SOEs in Ghana. A questionnaire was used to collect data and was distributed to the 100 top senior level officials and internal audit department of the SOE sectors. The regression model that was used in this study was five dependent variables: internal audit independence; proficiency and due professional care; nature of work; quality assurance and improvement program; and managing the in...

ASSESSING THE IMPACT OF MUTUAL FUNDS IN GHANA. A CASE STUDY OF DATABANK

ABSTRACT In the last few decades, mutual funds have developed due to the global integration of financial markets. The aim of this study is assessing the role of mutual funds towards increasing the financial gains of investors, using Databank Mutual fund as a case study. The study adopted descriptive research. The simple random sampling method is used to sample the 100 respondents from the Accra and Tema branches of Databank. The study found out that a greater majority of the respondents inves...


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