ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study among other things include: -To determine the impact of personal selling on the marketing of Milo. -To find out whether personal selling strategy adopted in the marketing of Milo has any significant impact on the sales volume of the product. -To determine whether th...
ABSTRACT The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of self service and other key elements included in the topic were discussed. It went further to state the problem to be studies and why this study was being carried out, that is the purpose, the significance of the study, scope of the study, the hypothesis to be tested a...
ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as displays, shows, exhibition, demonstration and various non-recurrent selling effort not in the ordinary routine. The essence of this project w...
ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will equally help the producers of pharmaceutical to understand the consumers’ attitude towards the use of their products. The objective of the study were to find out the following:- 1.To determine the extent, to which Gabbe...
ABSTRACT This project work was on the distribution management in brewery industry (A case study of Nigeria Brewery Plc). The objectives of the study were: To ascertain whether the company has sufficient number of functional distribution vans. To find out if the company have dependable source of raw material from the objectives of the study for hp were formulated. Literature review was carried out on related materials, handbooks and journals. The population of study were the staff,...
INTRODUCTION 1.1BACKGROUND OF THE STUDY It is certain that Nigeria is endowed with a lot of natural resources. These resources to mention but a few are skel, crude oil, natural gas, Iron ore, palm oil, ground nut yam, cassava etc. these resources found the major export earning before the era of independence an generate 80% of our then total revenue the precolorual era could be regarded as era of substance economy. Each community then was noted for one particular raft or the other some familie...
INTRODUCTION 1.1BACKGROUND OF THE STUDY A bank is defined as a corporation person (or group of persons who accept money on current, saving pay cheque drawn upon, such account drew and collect cheque for customers, that such miniuinm service are afforded to all and sundry. In this contract that banking operation is old hence its emergence as system of exchanging goods for goods or commodities for commodities as earlier practical by our for fathers in the world impact of banking operation c...
ABSTRACT Efficiency in auditing provides means of appraising company’s performance and diagnosing its ills and weakness. The researcher conducted a critical study on this topic with the intention of finding out the extent to which the company Nigeria breweries plc. Aba has carried out efficiently appraised and highlighted deficiencies and inefficiencies which are usually believed as not existing and whether the company Nigeria breweries plc, Aba is as efficient as it should be. The research...
INTRODUCTION BACKGROUND TO THE STUDY We all believe in communication we also say that any management which endorses good communications in house and externally in enlightened. Why anyone should be regarded as enlightened in simply propagating and explaining their own policy or point of view escapes the researcher. As Henry Tames put it “it must be part less to work in the dark, or pursuing a relentless chche- hidden train of thought to made you light under a bush”. Public relation as one ...
ABSTRACT Research concerns “Bank failure” causes and consequences” Bank failure in our banking industry has become a peculiar household word in this country, which cannot be overemphasized. It is a re-current issue, which caused to captivate many individuals and banks, which has caused untold hardship to collective individuals, individual, stakeholders. This ugly scene has paved way for losses of staggering sum of money and investment by some banks. As a matter of facts, Banks distress ...
1.1INTRODUCTION Most businesses use planning and budgeting procedures to prepare for the future. Manufacturing firms need to understand the relationship of sales revenue to product costs, selling expenses and administrative expenses as yearly as possible in product development. Therefore, the practice of standard costing and budgetary control system has been a crucial area of concern for manufacturing firms in Nigeria it is known that in this technological age, that for an organization to mak...
ABSTRACT As regards the rapid increase in the socio economic problems of this nation, the wastage of millions of naira at project sites and the collapse of our economic sectors especially the financial houses, the writer decided to survey the avenues in which these wasted funds could be curtailed and our economic problems ameliorated. Based on these assumption most of these problems arose as a result of poor budgetary and economic policy implementation. On this note, the writer introduced the...
ABSTRACT This project invested the appraisal of internal control system in large firms. The study was aimed at determining the strength and weakness of internal control system in public limited liability companies and how the existing control has helped the management in the realization of the organizational objective In this project the research found out whether 1.There is regular cash survey to ensure that amount voted into imprest in judiciously used. 2.Majority of the employees ar...
ABSTRACT The Nigerian economy is filled with different kinds of services providing industries, ramping from the large ones like banks to very small ones such as hair saloon services. The deepering economic problems in the country has made services provision of all kinds very expensive and competitive. The only solution to survive is to engage vibrant and strategically marketing. But most service firms expenditure the small ones neither have a specialized marketing unit nor seen to take mark...
ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Although All States Trust Bank plc maintains a corporate affairs department that performs public relation functions, yet the management is not happy because the bank does no...