Social & Management Sciences

Research Papers/Topics in Social & Management Sciences

EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSUMER PRODUCTS (A CASE STUDY OF OMO DETERGENT).

ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc.  The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies.  This research project was aimed at the following:a. to identify marketing strategies that can be implemented in order to increase the sales and profitability of the product.b. To determine whether the pricing methods of LBN has helped to increase sales of Omo detergent.c. To det...

THE CHALLENGES OF WORD PROCESSING TO SECRETARIES IN SOME ELECTED FINANCIAL INSTITUTIONS IN ENUGU STATE

ABSTRAT  This project is on the challenges of word processor to secretaries in some selected financial institutions in Enugu state. Questions have been asked on whether word processor had a problems in secretarial practice or not? Will the introduction of word processor not make additional demands on the secretary in terms of skill training and finally, will it not straight away leads to redundancy and subsequently loss of job for some secretaries. The project comprises of five chapter...

CO-OPERATIVE AND POVERTY ALLEVIATION. (A CASE STUDY OF THE CONTRIBUTION TOWARDS POVERTY ALLEVIATION IN ENUGU STATE)

ABSTRACTThis research work on co-operative and poverty in Enugu state intends to examine the level of poverty in Enugu state and to find out the level of co-operative movement, involvement in bringing permanent solution.Co-operative is well organized will no doubt help to alleviate poverty in any state. The researcher data which were processed analyzed and presented. TABLE OF CONTENTSCOVER PAGETITLE PAGE APPROVAL PAGEDEDICATIONACKNOWLEDGEMENTABSTRACTTABLE OF CONTENTSCHAPTER ONE1.1 ...

PRICING STRATEGY IN A COMPETITIVE BUSINESS ENVIRONMENT (A CASE STUDY OF ANCE IBADAN)

ABSTRACTPricing is one element that deserves much consideration in any business organization.  Its importance cannot be overemphasized.  It plays a salient role in the economy by furnishing the guideposts that indicate how resources shall be utilized.  For instance, prices tend to determine not only what shall be produced but the amount as well and how this out put shall be distributed.The issue of pricing becomes more interesting and complex too when one realized that there ar...

THE ROLE OF COMMECIAL BANKING INDUSTRIAL DEVELOPMMENT OF NIGEERIA PRESENTED

ABSTRACT  The research was a survey work aimed at identifying the role of commercial banks in industrial development of Nigeria to achieve this objectives, the project is divided into five chapters.  Chapter one deals with the introduction, this discussed among other things the back ground of the study statement of problem, objectives of the study significant of the study, scope of the study, limitation and definition of terms.  Chapter two this is  the  theoretic...

BRAIN DRAIN IN THE FINANCIAL INSTITUTIONS AND OTHER ALLIED PROFESSIONS, ITS CAUSES AND EFFECT

ABSTRACT Brain drain which has become a crucial part of the problems of development in financial institution and other allied professions in Nigeria. This project however seeks to address the bsue brain drain in the financial sector, its causes and effects.  To achieve these objective, the project is divided into five chapters.Chapter One: deals with the introduction. This discusses among other things the background of the study, statement of problems objective of the study and ...

BUSINESS FAILURE AND THEN ACCOUNTING PROFESSION IN NIGERIA (A CASE STUDY OF SELECTED BUSINESS IN PORT-HARCOURT)

ABSTRACT The Nigeria economy with the first half of the century experienced quite a lot business failure. Business failure can be defined as the inability of a particular business enterprise to continue to function as a ‘ going concern’’. This development has started generating anxiety by both international and local investors in arriving at investment decision. However, the task of identifying the root causes of corporate collapse is what this study seeks after. This study is...

INFLATION IN NIGERIA (1990 – 2000) CAUSES, CONSEQUENCES AND CONTROL

ABSTRACT This write up is to study the inflation in Nigeria (1990 – 2000) causes, consequences and control. The researcher focuses his attention on the review of Nigeria economy to study vividly the causes, consequences and to procure effective control inflation in Nigeria.TABLE OF CONTENTSTITILE PAGEAPPROVAL PAGEDEDICATIONACKNOWLEDGEMENT TABLE OF CONTENTSCHAPTER ONE: INTRODUCTION1.1 BACKGROUND OF THE STUDY1.2 STATEMENT OF THE STUDY1.3 OBJECTIVE OF THE STUDY1.4 SIGNIFICANCE O...

THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUM OF COMPANIES (A CASE STUDY OF NBL)

ABSTRACTThis study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by the research or for this study consisted of all the workers of the Nigerian Breweries Plc. At 9th mile corner, Ngwo in Enugu State. The research...

A SURVEY OF THE ROLES OF RETAIL BUSINESS HOUSES IN PROVIDING EMPLOYMENT FOR SECRETARIES IN SELECTED BUSINESS HOUSES IN ENUGU URBAN

ABSTRACT Historically, people drifted into secretarial work after studying basic shorthand and typing, often beginning in the typing pool and processing from junior to senior secretary, then to personal assistant. Traditional duties or traditional way of practicing secretarial profession have become enhanced, the job has developed into a key role in the organization and secretaries no hold valuable positions an essential piece of corporate and economy organization. A secretarial career has m...

THE IMPACT OF COMMERCIAL BANK LENDING ON THE ECONOMIC DEVELOPENT OF NIGERIA

INTRODUCTION1.1 STATEMENT OF THE PROBLEM AND PURPOSE OF THE STUDY Lending is the action of lending money by bank it is also to allow somebody to use something temporarily on the understanding that it will be retuned or major way of investing balk funds. While impact is strong impetration or effect on somebody. This research work is aimed at to find the effect of commercial bank lending on economic development of Nigeria.• Over lending may lead to misappropriation of fund and conse...

LEASING AS AN INSTRUMENT OF FINANCE PROBLEMS AND PROSPECTS (A CASE STUDY OF ENUGU STATE AND ITS ENVIRONS)

ABSTRACT This research work is an “Leasing as an instrument of finance” problems and prospects.  The contribution of leasing as an instrument of finance to banks were examined, its impacts on the  economy was also explained. The objective of this project is specifically to find out if leasing as an instrument of finance has been sufficiently contributed to corporate finance..  also the benefits of equipment leasing were explained and some recommendation were given for prope...

THE ROLE OD COMPUTER IN FRAUD DETECTION AND PREVENTION (A CASE STUDY OF FIRST BANK NIGERIAN PLC. OKPARA AVENUE, ENUGU.

ABSTRACT Fraud has been identified as the major cause of distress and unprogressive nature of most business organisation in the country.  Even though, there are intelligent people who work round the clock to fault the system; but there are more intelligent people who build on fraud check devices hence the computer. It is the aim of this study to find out the role of computer in fraud detection and prevention in business organization (A Case study of First Bank of Nigeria Plc.)  T...

CREDIT MANAGEMENT IN NIGERIA COMMERCIAL BANK (PROBLEM AND PROSPECTS)

ABSTRACTThe aim of this research work is to make a careful study of credit management in Nigerian commercial banks. On the note, in chapter two the research explore literature review relevant subject areas including the types of credit, characteristics of securities acceptable in Nigeria, in conjuction with the literature review in chapter three the researcher carefully and precisely noted various sources of data.In order to come out with a good research work, I used secondary data in th...

THE ROLE OF CENTRAL BANK OF NIGERIA IN PREVENTING BANK FAILURE IN NIGERIA

1.1 STATEMENT OF THE PROBLEM AND PURPOSE OF STUDY The purpose of this study is to known the roles central bank of Nigeria will performing in prevent banks failures in Nigeria, because peoples are worried about the problem of bank failure in Nigeria. Bank failures in Nigeria has bring many problem in our economic growth. Therefore in this study we want to known how centrol bank of Nigeria will prevent it through his agent like (C.B.N and N.D.I.C).Problem:  do to constant failure ...


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