ABSTRACT It has been suggested that a key way of enterprise survival is to pursue competitive marketing practices such as branding, which enables firms to differentiate their products and services in the marketplace, and to become more sustainable. However, there have been some erroneous perceptions that branding is a preserve of large businesses and as a result, scholarly evidence suggests that the practice has not gained much attention within SME business settings. The study explores the re...
ABSTRACT The study examined the effect of health insurance on the healthcare utilization of rural farm households in the Akuapem South District of Ghana. A household survey, conducted in 2013, gathered information on 384 farm households using direct interviews. Multinomial logistic regression was used to address factors determining health insurance enrollment. Utilization of healthcare services was operationalized as the choice of healthcare which indicated the type of facility respondents vi...
ABSTRACT Local community participation and sustainability of peri-urban community-based water management encompasses known and unknown challenges. There is a common assumption that sustainable peri-urban water services will be achieved through local community participation. The principle of community-managed water supply system started, to gain its importance in early 1990s with the World Bank and development partners’ sponsored water supply projects. However, local community participation ...
ABSTRACT Policymakers and governments have raised concerns about the rate at which global climate change is occurring. The adverse impact of climate change on the environment and ecosystems has necessitated the formulation of mechanisms to address its effects. Empirical evidence has shown that climate change greatly affects health, water and food supply, and economic growth in Africa. However, given the emerging nature of climate change studies, little research has examined its impact on inco...
Abstract The overall aim of this study was to examine the policies and strategies for the implementation of performance management system at the Ada East District Assembly. The study was conducted using qualitative research approach with interview as its main research instrument. A total of twenty five (25) respondents who doubles as employees of the assembly spanning different department like human resource, physical planning, general administration, budgeting and development planning formed...
ABSTRACT The Information and Communication Technology (ICT) has become essential to the operations of government, corporate institutions and individuals, but the benefits accruing from the growing access is being undermined by miscreants who are exploiting its capabilities to the detriment of others. This has tainted Ghana‟s reputation in the global environment. The main thrust of this study was therefore to explore the dynamics of cybercrime activities from the perspectives of offenders, v...
ABSTRACT The business case for corporate social responsibility (CSR) is hinged on the assertion that “doing good” is not only “the right thing to do” but also leads to “doing better” as a business. However, inconsistent results in support of this assertion has increased the need to clarify the mechanism by which CSR leads to positive returns to the firm from their stakeholders. Although studies have investigated this response mechanism, such studies are yet to be extended to the A...
ABSTRACT The study sought to analyze the effect of exchange rate movements on Ghana’s economy (macroeconomic variables); it investigates the relationship these variables have in determining the stability of foreign exchange rate in Ghana, that is, the pricing of the Ghanaian domestic currency relative to the dollar in the context of macroeconomic variables. From different angles and aspect, this study is intended to add to related literature; provide new theoretical arguments and a comprehe...
ABSTRACT The study examined the sustainability assurance practices of environmentally sensitive firms in Ghana. The study also explored firms’ preference for a sustainability assurance provider and the use of stakeholder panels in the assurance practice. A qualitative research approach was adopted for the study. The study employed interviews in collecting data from participants. Participants were drawn from environmentally sensitive firms in Ghana using the purposive sampling technique. The...
ABSTRACT Ghanaian women have made considerable progress towards participating more effectively in politics and issues of public concern. In spite of this, a myriad of challenges still inhibit the participation of women in politics in Ghana. This study explores the issues surrounding the participation of women in politics in Ghana. It analyzes the participation of Ghanaian women in politics by using Tamale, a Muslim dominated society, as a case study. This study also examines the hindering fac...
ABSTRACT The astronomical increase in attendance rate at health institutions confront medical records managers with large volumes o f records to manage. Records storage facilities and information retrieval system s are therefore faced with several challenges in medical records management. This situation is very crucial if patients medical records retrieval system s are w holly manual. At the Ridge hospital, the manual medical records tracking system contributes immensely to missing patients m...
ABSTRACT Studies have established that effective and efficient public financial management is one of the most effective ways ensuring accountability and hence promote good governance. Failure to attain financial accountability serves as a breeding ground for weak public accounting, poor expenditure control, cash mismanagement and the mismanagement of financial records. In order to achieve financial accountability, there is the need for a system that ensures effective financial management. The...
ABSTRACT The concept of organisational culture and its role and effect on organisational performance gained a lot of popularity in the 1980s and has remained a subject matter of great interest. Scholars and organisations are interested in organisational culture for many reasons, most commonly, how it affects employee commitment, satisfaction on the job, retention, and performance. Organisational culture has a lot of implications for strategy development, implementation, and organisational per...
ABSTRACT This study investigates the moderating role of brand sensitivity on the relationship between brand positioning and brand choice. Explanatory in nature and design, the study is designed to predict the association between brand positioning and brand choice and further to assess the impact of brand sensitivity on this relationship, focusing on the bottled water industry of Ghana. Founded on choice theory, the study adopts a self-administered questionnaire to examine 400 consumers of bot...
ABSTRACT The study investigated the perceptions and experiences of workers on motivation and employee satisfaction in Manhyia District Hospital and Quality Health Care Hospital, which represented public and private health care facilities respectively. The study was ‘quantitative descriptive’ in nature. Through cluster and stratified sampling techniques, data were collected by means of a questionnaire from eighty three (83) respondents; fifty four (54) from Manhyia District Hospital and tw...