Social & Management Sciences

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Social & Management Sciences Research Papers/Topics

A MARKETING PLAN TO LAUNCH THE NEW BESPOKE COLLECTION BY HEEL THE WORLD, TO INCREASE SALES AND BRAND AWARENESS

Executive Summary Founded by Fred Deegbe in 2011, Heel the World is a privately-owned company which provides bespoke and ready to wear luxury shoes and accessories for its cherished clients. The company also prides itself in inspiring other entrepreneurial start-ups to grow and go for their dreams. To determine the gap between Heel the World’s current position and its desired position, an in-depth interview was conducted to discover the root cause of the gap. Also, internet research helped ...

Development of a Sustainable Business Model development for Biblionef Ghana

Executive Summary Biblionef Ghana is a non-governmental organisation that provides new story books to underprivileged schools and holds other activities that aid in getting children to love reading. Biblionef Ghana is however being weaned off by their parent organisation, Biblionef Netherlands, and has therefore had a reduction in the amount of funds that they are receiving from them. Due to this, Biblionef Ghana has had to halt some of their important projects as they are facing difficulty w...

SME Financing: Crowdfunding vs Microfinance

ABSTRACT The aim of this thesis is to investigate whether crowdfunding could replace microfinance as a better funding alternative for SMEs (Small to Medium Scale Enterprises) in Ghana. It also serves as a guide for potential crowdfunding institutions that would be interested in knowing the motivations SMEs have for choosing their financing methods. The key words that were where investigated and guided the entire study were SMEs, Crowdfunding and Microfinance The study then compares financing ...

Exploring Uses of Mobile Phones in Pineapple Production and its Livelihood Benefits for Farmers in Akwapim South District, Ghana

Abstract The study explores the use of mobile phone in pineapple production and the benefits farmers gain from this usage in the Akwapim South district of Ghana. It uses sequential mixed method research approach. A multistage sampling technique was used to select five major pineapple producing areas for an initial in-depth interview and subsequently administered questionnaire to collect data on 125 farmers who were purposively sampled. The initial qualitative study helps in mapping out the su...

AN ASSESSMENT ON THE EFFECTIVENESS OF CREDIT RISK MANAGEMENT TOOLS UTILIZED BY FINANCIAL INSTITUTIONS IN GHANA

Abstract Credit risk management is a very essential model for any financial institution, since most of the financial decisions revolve around the corporate cost of holding risk. This management practice is particularly important to banks since credit risk constitutes their core business processes. The banking industry in Ghana though is thriving profitably; the industry suffers the problem of credit risk. Results of the study revealed that credit risk management is a very effective and effici...

Factors Influencing Mobile Service Satisfaction and Loyalty in Ghana: A RuralUrban Comparison

Abstract Since the introduction of mobile number portability in Ghana, mobile network operators (MNOs) have been challenged to retain customers as defection rates continue to rise. Currently, MNOs use competitive price strategies which constrain industry profitability and brand sustainability. To determine how MNOs can reduce dependency on competitive price strategies, the study examined: (1) the factors that drive satisfaction, (2) the relationship between satisfaction and loyalty, and (3) t...

FINANCING CAPITAL PROJECTS IN GHANA: THE CHOICE OF EUROBONDS OVER LOANS FROM INTERNATIONAL DEVELOPMENT PARTNERS

ABSTRACT This study explored the various reasons or factors behind using Eurobond as against loans from development partners such as the World Bank (WB), International Monetary Fund (IMF) and the African Development Bank (AfDB), in financing capital projects in Ghana. In addition, the study examined the impact of how these factors could predict the financial choice as well as the various measures put in place to benefit from using this type of debt instrument. This study came at a time, where...

The Effects of Macroeconomic Factors On Stock Price Movement in Ghana

Abstract The purpose of this study is to identify the effects that macroeconomic factors have on stock price movement in Ghana, using the Arbitrage Pricing Theory(APT) as a framework. Ordinary Least Square Regression (OLS) was employed for the study since it provides an ideal structure for the APT. The macroeconomic variables considered were inflation rate, treasury bill rate, cocoa price, crude oil prices, gold prices, Balance of Payment account (BOP), Gross Domestic Product(GDP) and exchang...

SMALL SCALE BUSINESSES: A CASE STUDY OF STAGNATION AMONGST STREET FOOD VENDORS IN ACCRA

ABSTRACT Street food vendors make a significant contribution to the lives of the impoverished in the society and the economy at large. However, it seems the sector has become stagnant in growth and expansion. A large number of street food vendors have been operating in the same place for numerous years with no concrete progress. This reason influenced the choice of my thesis topic so that the problem can be investigated and appropriate measures taken to help boost the sector. The research stu...

From filthy to filthy rich: Exploring opportunities for social enterprise to improve solid waste management in the Accra Metropolitan Area

Abstract Cities in developing nations round the world cannot keep up with the vast quantities of solid waste they produce daily. In Accra, Ghana’s capital, despite the fact that about 100% of the waste collection function has been ceded to private waste contractors, about 30% of the waste produced remains uncollected, ending up in gutters, choking drains and blocking waterways. This poses a health risk to the people of Accra Ironically, waste holds economic, environmental and social value, ...

A STRATEGIC PROMOTIONAL PLAN FOR LIVE TRUTH LIVE CATHOLIC

EXECUTIVE SUMMARY Live Truth Live Catholic (LTLC) is a Catholic book and gift store located in East Legon, Accra, and has been operating since March 2019. At LTLC, they have an extensive product range such as religious books, rosaries, jewelry, CDs/DVDs, sacramentals, Holy water, and clerical shirts among several other products. The management of LTLC expressed that they have a low customer base. A needs assessment showed that their promotional efforts have proved ineffective, resulting in lo...

THE IMPACT OF IMPORTED CHINESE TEXTILES ON GHANAIAN LOCAL PRODUCERS

ABSTRACT Textiles in Ghana are a way of communicating our history. They do not only emphasize our cultural roots but also employs workers in the country. The textile industry is currently losing its market share to importation from other countries and the imitation of textiles. It used to employ about 25000 labor force in 1975 and as at 2005; it only employed 5000 labor force. As such the study investigated into the factors that have caused the decline in market share of local companies. Base...

NATION BRANDING AS A TOOL FOR THE INCREASE OF FOREIGN DIRECT INVESTMENT

Abstract This research study sought to find out how nation branding can be used to increase foreign direct investment. The study considered the different opinions and views of experts in the area of nation branding such as Simon Anholts statement that “a nation‟s identity should stress a reality that resonates with people, both within and outside the country.” This study is especially relevant at this time because of the recent discussion and debate about nation branding and how it can ...

AN EVALUATION OF GOVERNMENTAL POLICIES USED IN THE MANAGEMENT OF NATURAL RESOURCES: A FOCUS ON BOTSWANA AND NIGERIA AND LESSONS FOR GHANA

Abstract This paper examines the theory of the resource curse in relation to Botswana and Nigeria, two countries in Africa abundant in natural resources. After reviewing existing literature relevant to the topic, this paper considers policies and regulations used in the management of natural resources from both countries in an attempt to find out how Botswana has managed to be identified as a country enjoying unmatched growth rates in Africa while Nigeria is barely taking advantage of the res...

MARKETING PLAN FOR RAMADA RESORT, ACCRA

EXECUTIVE SUMMARY Ghana’s hospitality and political stability over the years has made it an attractive destination for tourism and foreign investment. This produces numerous opportunities for companies in the hospitality industry such as hotels and tourist companies to expand their services and reach a larger market. Ramada Resort, Accra, a beachside resort located at Teshie-Nungua in the capital city of Ghana-Accra, has however been subject to a constant decline in customer base which form...


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