Social & Management Sciences

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Social & Management Sciences Research Papers/Topics

BANK/CUSTOMER RELATIONSHIP IN NIGERIA AS A DEVELOPING ECONOMY (A CASE STUDY OF UNION BANK OF NIGERIA PLC OKPARA AVENUE ENUGU BRANCH)

ABSTRACTThe aim of the study is to find out the extent of Bank/Customer relationship bearing in mind the poor quality of services rendered in banks.Traders to achieve a good and accurate result the researcher split the work in five distinct chapters, each with different objectives.To guide the study, four questions were formulated. A review of literature was done to expose the researcher to what was already been done to ensure sound understanding of bank/customer relationship in a developing ...

Promotion Strategies for the Marketing of Educational Services in Enugu, A Case Study of Enugu State University of Science and Technology (ESUT)

ABSTRACT  This work was on the Promotional Strategies for the marketing of educational Services in Enugu. (A case study of (ESUT) Enugu State University of Science and Technology  TABLE OF CONTENTS Title page Certification  Dedication Acknowledgement  Abstract Table of content CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of the problem 1.3 Objective of the Study 1.4 Research Questions 1.5 Significance of the Study 1.6 Scope of the Study 1.7 Definition of Terms ...

STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN UMUAHIA METROPOLIS).

ABSTRACT  This research work was a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough Expectorant in Umuahia Metropolis was effective or not.  The research also looked at how the project is fairing in the market.  Both primary and secondary data were collected to solve the research problem.  The population study comprised the consumers, distributors, and personal of Encristo Pharmaceutical Co...

STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET

ABSTRACT  The research work was on a study of how to introduce a new product in the market.  The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not.  The researcher also looked at how the product is fairing in the market.  Both primary and secondary data were collected to solve the research problem.  The population study comprised the consumer and personnel of Encristo Pharmaceutical company limited Neugu. �...

THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU

ABSTRACT  Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new products in the market and the percentage that succeeds, one would discover that greater percentage fails in the market.  The question then is whether those that fall a need to satisfy in the society if they have, why do they fai...

THE EFFECT OF COST CONTROL IN NIGERIA BREWERIES

TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Table of contents CHAPTER ONE Introduction Background of the study Statement of the problem Objectives of the study Significance of the study Scope of the study Research hypothesis Scope and limitation of study Definition of terms CHAPTER TWO LITERATURE REVIEW  CHAPTER THREE Research methodology and design Population Determination of sample size Data collection Chi-square Decision rule CHAPTER FOUR PRESENTATION, ANALYS...

THE EFFECTIVENESS OF PERSONAL SELLING STRATEGFIES IN MARKETING OF CAPITAL GOODS

TABLE OF CONTENTS TITLE PAGE APPROVAL PAGE DEDICATION ACKNOWELDGEMENT PREFACE TABLE OF CONTENTS CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY STATEMENT OF THE PROBLEM OBJECTIVES OF THE STUDY FORMULATION OF HYPOTHESIS SIGNIFICANCE OF THE STUDY SCOPE OF THE STUDY LIMITATION OF THE STUDY DEFINITION OF TERMS CHAPTER TWO REVIEW OF RELATED LITERATURE PERSONAL SELLING DEFINED DEVELOPMENT AND ORIENTATION PERSONAL SELLING PROCESS AND ITS APPLCIATION TO INDUSTRIAL SELLING PERSONAL SELLING STRATEG...

THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES

ABSTRACT  This project work examine the “impact of transportation cost on customer goods retail process”.  The population addressed were the wholesaler each was drawn.  Data were collected using questionnaire that was distributed to the wholesales and retailers of Afor Awkuanaw market (Garriki) in Enugu South Local Government Area Enugu State whom the researcher believed were more informed about the topic.  The data generated were analyzed using descriptive statistical tool, mainly f...

THE MARKETING OF EDUCATIONAL SERVICE

ABSTRACT  This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu.  The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service.  The populations studied comprised of student personnel and employers of IMT graduates primary and secondary data collected were analyzed and hypothesis tested using the chi-square...

THE ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION IN NIGERIA

ABSTRACT   This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria.  The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria.  The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated.  Apart from secondary data obtained from literature review, primary data were obtained using questionnaire.  The emerging data were analyzed with...

THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUME OF COMPANIES

ABSTRACT  This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies.  The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies.  The researcher used the survey research design to execute this study.  The population used by the research or for this study consisted of all the workers of the Nigerian Breweries Plc. At 9th mile corner, Ngwo in Enugu State.  The r...

A CRITICAL ANALYSIS ON FRAUD IN NIGERIAN FINANCIAL INSTITUION

TABLE OF CONTENTS TITLE PAGE APPROVAL PAGE DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENT CHAPTER ONE 1.1 INTRODUCTION CHAPTER TWO 2.0 THEORY OF FRAUD 2.1 TYPES OF FRAUD 2.2 CAUSES OF FRAUD 2.3 EFFECTS 2.4 FRAUD AND THE LAW 2.5 INVOLVEMENT OF OUTSIDERS AND INSIDER AND WELL 2.6 ARTICULATED SOLUTIONS OF FRAUD CHAPTER THREE 3.0 SUMMARY  3.1 RECOMMENDATION 3.2 CONCLUSION  BIBLIOGRAPHY INTRODUCTION In financial institution, the occurrence of fraud have negative effect on the economy.  No fin...

AN ECONOMY WITHOUT A BUDGET

TABLE OF CONTENTS TITLE PAGE APPROVAL  DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENT CHAPTER ONE INTRODUCTION 1.1 STATEMENT OF PROBLEM 1.2 POURPOSE OF THE STUDY  1.3 SIGNIFICANCE OF STUDY 1.4 LIMITAITON OF STUDY 1.5 SCOPE OF STUDY CHAPTER TWO LITERATURE REVIEW  2.1 INTRODUCTION 2.2 THE ORIGIN OF BUDGET 2.3 DEFINITION OF BUDGET 2.4 AIMS OF BUDGET 2.5 COMPOSITION OF THE BUDGET 2.6 BUDGETING PROCESS 2.7 THE FIRST PHASE 2.8 THE SECOND PHASE 2.9 THE THIRD PHASE 2.10 THE FOURTH PHASE 2.11 ADVAN...

BUDGETARY CONTROL IN THE MARKETING AND MANUFACTURING ORGANIZATION

TABLE OF CONTENTS TITLE PAGE APPROVAL PAGE DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDIES 1.2 STATEMENT OF THE PROBLEM 1.3 PURPOSE FO STUDY CHAPTER TWO 2.0 REVIEW LITERATURE 2.1 BASIC CONCEPTS OF BUDGETING AND BUGETARY CONTROL 2.2 TYPES OF BUDGETS FOR PLANNING AND CONTROL 2.3 BUDGETARY CONTROL IS AN ORGANIZATION 2.4 PRESENTATION ANALYSIS 2.5 BUDGETARY ANALYSIS 2.6 OPERATIONAL AND ADMINISTRATIVE EXPENSES 2.7 TYPES OF BUDGETARY CONTROL...

THE POLICIES OF THE CENTRAL BANK OF NIGERIA AS THEY AFFECT AGRICULTURE

CHAPTER ONEINTRODUCTION1.1    BACKGROUND OF THE STUDYAgriculture is defined as “the cultivation of land for the purpose of producing food for man, feed for animal and fibre or raw material for industrial companies.  It also includes the processing marketing of crops.  In other words, it embraces all activities involved in the primary and controlled production of plant and animals, such as fishing, forestry, farming, livestock, poultry and small scale industries connected with processin...


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