Social & Management Sciences

Research Papers/Topics in Social & Management Sciences

MARKETING PROMOTION IN A DEPRESSED ECONOMY, PROBLEMS AND PROSPECTS (A CASE STUDY OF CHOKIL LABORATORIES ENUGU)

ABSTRACT The purpose of the study on marketing promotion in a depressed economy is to find out whether marketing promotions have a positive effect on the profit of industries inspite of the depressive state of the economy and also to find out whether marketing promotion increases consumer’s demand of a product in a depressed promotion perform the same function to consumers. To guide this study three research questions were formulated. A review of literature was done to ensure sound rese...

THE ROLE OF COMMERCIAL BANK IN FINANCING AGRICULTURAL PROJECT IN ANAMBRA STATE

ABSTRACTFinancing agricultural project is the gradual nuturing emelishing to a large, matured and organized state of the human aspect of labour in any organization inorder to make him be acquainted with his duties and this make him perform effectively in his duties towards playing a role in this subject. Banks have gone a great extent in training his staff through different means of off the job. On the job,  sending to seminars and conferences.etc.  Financing agricultural program...

THE PRACTICE OF ENTREPRENEURSHIP IN NIGERIA (A CASE STUDY OF INNOSON GROUP Nigeria COMPANY)

INTRODUCTIONEnterprise states the committee true and reward for primate enterprise and self equipment it is an economy that appreciates creativity, initiative and hard work.  Our country Nigeria is one of such economy. Therefore, people are now self determined to their way of life somebody seems to be thinking of what he or she will be doing with his hand or brains, since it is understood that t he government cannot provide gainful employment for all the citizens. Ever since 1960, the...

IMPACT OF NON-OIL EXPORT ON NIGERIAN ECONOMY (1999-2013)

ABSTRACTThe study investigated the impact of non-oil exports on Nigerian economy during the period of 1986-2010. This study was carried out against the background of the crucial role non-oil export can play as an alternative source of revenue apart from crude oil exports. To achieve this objective, multiple regressions were used in analyzing the data. The empirical result shows that non-oil export is statistically significant to Nigeria economic growth. On the other hand, Government Expenditu...

New product development strategy in a competitive Business Environment

Five Chapters, Full work. Recent references ABSTRACT   This study wascarried out in order to evaluate product development strategy in thecompetitive business environment. To achieve this, the researcher uses both theprimary and secondary sources and method of data collection. Questionnaire was administeredto elicit opinion from respondent and the simple percentage and chi square wasstated as the ...

The Appraisal Of Multi-National Corporation To The Contribution Of Community Development. ( A Case Study Of Exxon Mobil Oil Company, Eket) Akwa-Ibom State

ABSTRACTMultinational Corporation is now globally accepted business firms which have adopted various cultures and take responsibility for her host community socially. The appraisal of multinational corporation to the contribution of community development became necessary to evaluate the extend of exploration carried out by multinational corporations in Nigeria. A review of related literature was carried out to give the study. The required theoretical background, available statistics from the ...

THE ROLE OF COMMUNITY BANK IN RURAL DEVELOPMENT

ABSTRACTThis work examined the role of community Banks in the Rural Development.This research topic is of five chapters. The chapter one is telling us the main body which contains the historical development of the community bank in rural development and the problems of the study, the objective of the study, significant, delimitation and limitation of the over all study of the roles of the community banks in the rural development.The second chapter is talking about the review of the related st...

The impact of auditing has in he control of fraud and irregularities in the selected business organization like the Nigeria Coal Corporation Enugu as our focuses

INTRODUCTION OF THE STUDY In various public company, the statutory requirement for the management is to present to the owners and other interested parties (creditors, tax authorities, potential investors etc.) a financial statement showing the way and manner in which the resources of the company at the managers disposal has been utilized or managed. This serves as the stewardship function of the management.However, before this financial statement can be accepted and is published. It must...

SALES PROMOTION IS IMPORTANT TO NIGERIAN ECONOMY. CASE STUDY OF COCA-COLA PLC

ABSTRACTThis research work titled sales promotion is important in Nigeria economy. Case study Coca-cola was carried out with the following objectives. To find out the impact of effective sales promotion on increasing coca-cola market share. To find out the extend sales promotion has contributed to the economy. Based on these existensive literative review on textbook, Journals, and material on the area of the sudy was carried out. The research came up with the following findings.- Sales pr...

BANKING DISTRESS IN NIGERIA CAUSES AND IMPLICATIONS

INTRODUCTION1.1 BACKGROUND OF THE STUDY The issue of bank distress has been a problem which financial institutions suffer must.  The era of all for free banking in Nigeria brought which can be traced as of (1892) when banking started in Nigeria gave room for the establishment of many banks because there was little or no laws guiding banking business.  Because the was no law or supervisions on establishment of banks, many banks were established without adequate capital require...

BANK FAILURE AND ECONOMIC DEVELOPMENT IN NIGERIA A CRITICAL APPRAISAL

ABSTRACTBanks occupy the most strategic point in the financial system of the economy.  For a total of banks to between 1992 to 2002 a space of four years, means that somethings definitely is wrong. Certain question have been asked.  Solutions proffered and prospects for the future explained but none of them seems to have solved the problem. This study is not antagonistic of any other rather it is complementary.  Others works have been used here and duly acknowledged but everyth...

SOURCING DECISION AND ITS EFFECTS ON MATERIAL AVAILABILITY

INTRODUCTIONSupplier selection is a procurement planning activity which allows managers to search for and find credible sources of supply that can ensure the availability of materials, equipments, fools, components, protects, consumables, and services at the right price, quantity, at the right tine and place.  In order to ensure contritely of supply purchasing officers must spend tine and effort in investigating and evaluating prospective sources or suppliers and continuously apprai...

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY

ABSTRACT This project work titled “The Impact of Market Segmentation and Product Positioning On Banking Service” with reference to United Bank for Africa Plc Ahmadu Bello way Kaduna. Contains six chapters. It a body of knowledge in the field of business, that marketing concept which are applied in the manufacturing industry are applicable in the banking sector. The focus of this project is base on the introduction of the subject matter, background of the subject matter, statement of ...

EVALUATING THE IMPACT OF REINSURANCE IN THE DEVELOPMENT OF INSURANCE PRACTICE IN NIGERIA

ABSTRACTIn the most widely accepted sense, reinsurance is understood to be that practice where an original insurer, for a definite premium, contracts with another insurer (or insurers) to carry a part or the whole of a risk assumed by the original insurer. By insurers we mean all persons, partnerships, corporations, associations, societies, associations operating as Lloyd's, inter-insurers or individual underwriters authorized by law to make contracts of insurance. We may define insuranc...

UNEMPLOYMENT AND MONETARY POLICY IN NIGERIA AND ECONOMIC ANALYSIS 1980 – 1995)

INTRODUCTIONAs an instrument of government economic management monetary policy has to purse, the broad objectives of national economic policy.  In Nigeria as with most countries the familiar long-term goals of economic policy are full employment, price level stability, economic development and equilibrium in the balance of payment unfortunately, most of these objectives fall short of being a useful instrument or evaluating the actions of any monetary authority (Teriba, 1977).An economy i...


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