ABSTRACT This research paper explores the influence of celebrity endorsement on consumer buying behavior in the Ghanaian fashion industry. The objective of the research is to assess the effects of celebrity endorsement and give recommendations to Ghanaian fashion companies about how they can effectively use it. The study’s population consists of all female students of three universities: Ashesi University, Wisconsin University and University of Ghana; out of which a sample of 156 was select...
ABSTRACT This study seeks to determine whether the graduate higher educational sector in Ghana is providing a sufficiently high quality of education for its clients, namely, the graduate students who eventually become lecturers. The research questions tackled by the study are: Are foreign trained lecturers working in Ghana’s private higher education sector more effective than locally lecturers with regards to teaching quality and ability to earn promotion in a 5- year period? Can any differ...
ABSTRACT E-government is becoming a fundamental reform tool for enhancing public administration especially in developing countries like Ghana where public organisations face resource constraints in their delivery of public services. Although studies have given considerable attention to how E-government helps improve public administration, there still exist few studies which aim at comparing the perspectives of both public servants and end-users. Studies are also limited on the long term susta...
ABSTRACT The study examine the staff training and development programmes of the IRS by; identifying the training and development needs of staff, examining the overall training and development processes, assessing the benefits of training and development as well as examining the challenge facing the effective implementation of staff training and development policies in the IRS. Descriptive and cross-sectional survey designs were adopted for the research and a sample of 240 drawn using simple ...
Abstract Accra, the capital city of Ghana is one of the fastest growing cities in Africa. This has led to the daily generation of about 2,000 tons of municipal waste. Accra faces a situation in which plastics, the second largest component of waste produced is disposed of primarily through dumping and landfills although plastics do not decompose. However, recycling which is a preferable alternative for disposing of plastics and a profitable industry accounts for about 5% of the waste disposal ...
ABSTRACT The middle-income bracket in Africa is one that is growing and doing so rapidly. Ghana has been identified as having around “46.6% of the population belonging to the middle class who is gaining strength due to increased jobs, wealth, and political participation” (Grail Research, 2012). With this notion in mind, the middle-income bracket is being exposed to varying lifestyle changes as well as opportunities broadening their scope and exposing them to different cultural ideas. The ...
ABSTRACT Does the Ghanaian video-film industry possesses an opportunity for considerable economic growth? If so, what are the economic implications of a relatively large scale investment into Ghana’s film and video industry? This paper seeks to address these questions by examining the reasons behind the industry’s decline over the decades past and prescribing measures government and other stakeholders can take to promote the sustainability of the video-film industry. With the aid of schol...
ABSTRACT As the Ghanaian graduate labor market is increasingly becoming more competitive to keep up with tertiary institutions churning out 10,000’s of students annually, it has become essential for workers to not only find job roles, but to be retained in those job roles. In order to do this, one must consider the factors that influence the career choices of the graduate labor pool. This research studies “self-concept” specifically as a key factor in determining career choices made by ...
ABSTRACT Governments in Africa have eulogized free markets and the role of the private sector in economic growth and development. The private sector requires an enabling environment to thrive and flourish, thus the need for a vibrant capital market to improve the private sector‟s access to capital. In lieu of this, the Ghana Stock Exchange (GSE) has enabled businesses in Ghana and the government to raise long-term capital and helped investors to obtain liquidity, fair capital safety and div...
ABSTRACT Ghana’s electronic waste is alarming for a number of reasons, purchases of these electronic goods like many other normal goods are increasing, the nonexistence of specific regulations on electronic waste management and the general weak enforcement of existing laws on general waste management makes the handling of electronic waste in particular a daunting task for waste managers. The study sought to examine the purchasing behaviour of teachers of second cycle schools for electronic...
ABSTRACT This dissertation investigated the branding practices of Ghanaian owned hotels in Accra. This was done through a combination of qualitative and quantitative studies of fifty (50) selected hotels, which are owned by Ghanaians. Aaker’s Seven Ps model, developed in 1996, states that a business must address seven Ps (Product, Price, Place, Promotion, Process, People and Physical environment) in its business in order to achieve effective branding. Dobree and Page (1990) also postulated ...
ABSTRACT The study was conducted to assess the effect of advertising on customers’ purchase intention for banking products in Ghana by specifically targeting customers of Societe Generale’s Head Office in Accra, in capital city of Ghana. The study employed explanatory design as the main research design and this was supported by the quantitative research approach dues to the nature of its scientific enquiry. The population consisted of 24676 customer and out of this, 399 of were surveyed ...
ABSTRACT The main purpose of this study is to understand the factors that are taken into account when quoting transfer fees for players as an element of human capital valuation. The study adopted an exploratory research approach by interviewing local football clubs in Ghana in order to gain an in-depth understanding of the subject. From the research, it is revealed that human capital valuation is very prominent in the football sector through the proposal of transfer fees. The goal of football...
ABSTRACT Breast cancer is considered as a global public health problem. Many lives are lost to it because of late diagnosis, where treatment of the disease is almost impossible. Factors such as socio-cultural interpretations of the disease have been attributed to this delay. This study therefore sought to examine some sociocultural interpretations of breast cancer and the coping strategies adopted by patients in Cape Coast Teaching Hospital. Qualitative research design informed the orientati...
ABSTRACT The study focused on the integration of stock exchanges within West Africa using a Non-linear Auto Regressive Distributed Lag (NARDL). Market capitalizations as a percentage of GDP of the various markets within the region were obtained from the World Development Indicator (2014) and used to determine whether the markets move in the same direction both in the long and short runs. The empirical results indicated that market capitalization for the various countries was I(1) and I(0). ...