ABSTRACT This research project is a very crucial and well timed study for the Nigeria telecommunication limited. More especially now people are still thinking whether to accept or reject privatization of any sector. To solve the research problem the data which was presented, analyzed and it shows that privatization of Nigeria telecommunication limited will work out if Nigeria government will find a better and qualified management team that will be better than the PENCE SCOPE TEAM The da...
ABSTRACT This research was based on finding way of improving the sales of supermarket through effective marketing strategy. Some selected supermarket in Enugu metropolis was used. The major problem faced in this research was how to improve sales by using the tools of marketing strategy. This research also found out how the full application of marketing concept could help to improve sales in supermarket. The acute importance of the customer to success of any business in the era to buyers mark...
ABSTRACT Registry department which involves personnel management that is concerned with managing the human resources of an organization. Wendeu (1974) :3) Observed the role of the registry as recruitment selection of human resources in organization. While Edwin (1976:5) defined it as the planning organizing, directing and controlling of the procurement, development, compensation, integration and maintenance of people for the purpose contributing to organization individual and societa...
ABSTRACT The growth and development of any nation is always the major concern of every government many policies are put in place especially in government owned establishment . all these are with a view to improving the economic well-being of both the nation and its general populace However, a visit to any of the government establishment will convince one that, there is room for improvement as there is a lot of existing problem ranging from lack of manage...
ABSTRACT Small scale enterprises are expected to play a vital role towards the development of the economy due to closeness to the grassroots. But unfortunately they are unable to do this due to lack of fund. As a result of this, government came up with incentive schemes to assist them develop their business and the economy in general. Therefore this project that is organized in five chapter this format discusses what promoted the researcher to carry out research on this topic, the aim of...
ABSTRACT This research work is a very crucial study for the entire Nigeria and to the EMENITE LIMITED in particular. The study was motivated by the necessity to ascertain the role of sales management in achieving profit objectives of firms in Nigeria especially Emenite Limited. It is aimed at identifying the extent of satisfaction their customers derive in the management of their sales and to give recommendation which will lead to the solution to the problems if any exist. Data collected fro...
PREFACE Public relation as one of the marketing promotional tools is now an important part of the modern business management is not realized. This is because P.R is often suspected and is equated in the eye of some members of the public with an attempt to deceive to pull the wool over our eyes. It is at the aim of this research work to find out if utilization of PR at the international marketing level by focusing on multinational/ exporter in Nigeria. In chapter one it says that the tas...
ABSTRACT This study Examined the role of product management in the marketing of bank service. Some of the objectives of this study were. 1.To find out the difficulties environment in the process of product management in first bank and 2.To determine, if the management of the bank product leads to increase product quality 3.To offer possible solution and suggestion for addressing such problem or make recommendation that lead better customer relationship. 4.To determine the eff...
ABSTRACT This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview. The respondent comprised of the staff and consumers of Bournvita product. In organizing and presenting data collected table and percentages were used. The various hypoth...
ABSTRACT Data on this issue were collected through survey [question naira schedules] and that serves as a primary source of data to complement the secondary materials. These data were analyzed and some interesting revelation were made for e.g. it was discovered the constant randomization of oil pipelines, hoarding of petroleum products, striating workers constant power outage etc. contributed greatly to these problems. It was also revealed that the independent marketers contributed imm...
ABSTRACT This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of student personnel and employers of IMT graduates primary and secondary data collected were analyzed and hypothesis tested using the chi-square sta...
ABSTRACT This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction. To solve the research problem both primary and secondary data were collected. The research instrument used in collecting the data were questionnaires and interviews. Respondents consists of consumers and management and staf...
ABSTRACT This study is mainly to ascertain the effects of road transportation mode on the marketing of consumer goods in Nigeria. The following were the objectives of the study: -To find out how road transportation system help consumers in the distribution of their products in Nigeria. -To know how extend to which road transportation system affected the marketing of consumers goods. The study among other revealed the following: That road transport affect the marketing of consumer products in...
Abstract The aim of this study is to determine the impact of road transport network on the marketing of agricultural produce in the Igbo-Etiti local government area and Nsukka zone of Enugu state to identify other factors directly or indirectly to the marketing of agricultural produce in the zone. The empirical aspect of this research was carried out using the survey method and questionnaire to obtain information from respondents in the 10 major towns, all drawn from Nsukka zone.the high nat...
ABSTRACT This study focused on the impact of promotional activities on Bournvita product with particular note on Cadbury Nigeria Plc the objectives of the study among other things include: To know how effective each of the promotion has been increasing the beverage’s market shares in the market. Based on these, four hypothesis were formulated each focusing on the impact of specific promotion date were sourced. Extensive literature review on textbook, journals and material on the a...