ABSTRACT This study examines the effect of interest rate macrostructure and corporate bond market development on industrial output growth in some selected African economies from 1995-2014, namely Botswana, Cameroon, Cote d’ Ivoire, Egypt, Ghana, Kenya, Mauritius, Morocco, Namibia, Nigeria, South Africa, Tanzania, and Tunisia. In the World industrial output statistics, African economies have consistently ranked least and its pace of industrial output growth has been the least. The lapse i...
ABSTRACT The need for an organization to properly coordinate its marketing communications strategies to achieve a clear, consistent and competitive message about itself and its product has become issue of concern to every result driven firm. The study is aimed at examining the impact of integrated marketing communication on consumers’ patronage of Nigerian beverage products. The objectives of this research among others are to (i) establish the level of understanding and the use of IMC by Ni...
ABSTRACT Innovation reflects the tendency of a firm to enhance, appreciate and acquire new ideas, novelty, experimentation and the creative processes that may result in new products, services or technological processes. This study attempts to examine the impact of innovative distribution strategies on performance of the firms (MNC’s and DE’s) in Lagos industrial areas. The work examined the relationship between the production capacity, market share, possible return on investment, profitab...
TABLES OF CONTENTS tJNTENTS PAGE Cover Page --------------------------------------------------------------------------------------------- I Title Page ------------------------------------------------------------------------------------------------ i i Declaration ---------------------------------------------------------------------------------------------- iii Certification --------------------------------------------------------------------------------------------- iv Dedication ------------...
ABSTRACT This thesis examines the application of Contemporary Marketing Strategies and their impact on agricultural marketing firms performance in South-West Nigeria. The study was carried out on established conceptualised Contemporary Marketing practice comprising of four different approaches - Transaction, Database, Analysis Interactive Mix and Network Marketing. The general objective of the study was to examine the application/adoption of Contemporary Marketing Strategies and the Performan...
ABSTRACT This study examined the effect of board nationality and ethnic diversity on firms’ performance in the Nigeria stock exchange. With the aim of investigating the level of influence ethnic diversity and board nationality would affect firm performance in terms of profitability and growth in a developing economy, the study made use of ROA, ROE and Tobin’s Q for financial measures. The study analysed date from 60 non-financial firms with periodic observations from 2012-2015 usin...
ABSTRACT This study attempts to analyse tax morale and tax compliance in Nigeria. Taxation is one of the most volatile subjects in governance both in the developing and developed nations. Tax refers to a compulsory contribution, imposed by government, and while taxpayers may receive nothing identifiable in return for their contribution, they nevertheless have the benefit of living in a relatively educated, healthy and safe society. The advent of democratic rule in 1999 has put greater press...
ABSTRACT This study empirically examines the role of health on economic growth in Sub-Saharan Africa using a panel data from 1990 to 2011. The study employed a panel data analysis in which the random effects model was used to examine the relationships among variables. Each of the explanatory variables were tested for multicollinearity using the Variance Inflation Factor (VIF) which was not found among variables, and other tests such as the Hausman test which showed that the random effe...
ABSTRACT The purpose of this paper is to examine the effects of workforce diversity on employee performance. The survey research design method was adopted for the paper. The instrument used to gather relevant data for the study was the questionnaire. The study centred on the Nigerian Banking Sector to examine the level of diversity practiced in terms of gender, age, ethnicity and educational in Nigerian Organizations. First Bank of Nigeria Plc, Ota, Ogun State was the focal organization. A to...
Abstract In spite of the vast deposit of resources and human endowments in ECOWAS region, gains from trade have really been marginal in the region. ECOWAS members have poor performance in export of dynamic products; they remained commodity dependent in its exports, leading to transfer of economic gains across border. Over 90% of the region’s export is primary products with very little value-added which accentuated from commodity price and demand inelasticity resulting in terms of trade loss...
ABSTRACT There has been an increase in West Africa trade on the global value chain but not so on the intra-regional level. This study which is motivated, among others, by the debate on the role of Economic integration as a determinant of bilateral trade performance, provides an empirical investigation on the effects of trade cost, trade policy and infrastructure quality on bilateral trade flows in Economic Community of West African States (ECOWAS) for the period 2006 to 2015. The augmented gr...
ABSTRACT An international wave of mergers and acquisitions has swept the banking industry as boundaries between financial sectors and products have blurred dramatically. There is therefore the need for countries to have sound resilient banking systems with good corporate governance, which will strengthen and upgrade the institution to survive in an increasingly open environment. In Nigeria, the Central Bank unveiled new banking guidelines designed to consolidate and restructure the indus...
ABSTRACT Sequel to the emergence of the service economy, marketing, which was known for only physical goods has now widened its scope to cover all areas of services. As a result of the frantic efforts made by service marketers to ensure that services are not merely delivered, but experienced by the consumers, the world economy has witnessed a metamorphosis from a service economy to an experience economy. The healthcare sector is following suit. It is on this premise that this study exam...
ABSTRACT The issue of motivation has continually posed a big challenge to business organizations around the globe especially in the manufacturing industries where high levels of productivity affect or play a major role in determining the profitability, growth, development, stability and future success of an organization. Therefore an organization in a bid to achieve success in maintaining a competitive edge over its rival as well as avoid a steady decline in the productivity levels of its emp...
Abstract Entrepreneurship education is considered as a potent tool for influencing students‘ learning orientation and expression of entrepreneurial implementation intentions. This study examined the effects of entrepreneurship education and learning orientation on entrepreneurial implementation intentions of students in the first four universities in Nigeria to offer a degree in entrepreneurship. Sequential explanatory mixed method was employed using survey and semi-structured interviews as...