INTRODUCTION BACKGROUND OF THE STUDY Banking transactions in some selected local government in Enugu such as Udi, Ezeagu Udoji is not new to us as we have been practicing this system for over thirty years after independence. However it is on this background that two systems of operations were adopted for effectiveness and efficiency of the product management in various banks. In the past we use to have an orthodox banking process whereby the banker relaxes on this sit waiting for customer...
ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study among other things include: -To determine the impact of personal selling on the marketing of Milo. -To find out whether personal selling strategy adopted in the marketing of Milo has any significant impact on the sales volume of the product. -To determine whether th...
ABSTRACT The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of self service and other key elements included in the topic were discussed. It went further to state the problem to be studies and why this study was being carried out, that is the purpose, the significance of the study, scope of the study, the hypothesis to be tested a...
ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as displays, shows, exhibition, demonstration and various non-recurrent selling effort not in the ordinary routine. The essence of this project w...
ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will equally help the producers of pharmaceutical to understand the consumers’ attitude towards the use of their products. The objective of the study were to find out the following:- 1.To determine the extent, to which Gabbe...
ABSTRACT This project work was on the distribution management in brewery industry (A case study of Nigeria Brewery Plc). The objectives of the study were: To ascertain whether the company has sufficient number of functional distribution vans. To find out if the company have dependable source of raw material from the objectives of the study for hp were formulated. Literature review was carried out on related materials, handbooks and journals. The population of study were the staff,...
INTRODUCTION 1.1BACKGROUND OF THE STUDY The function of the state government in recent times include the provision of amenities infrastructures which are capital intensive in nature over the years most state government especially in the developing countries have been carrying out such functions with finds from external sources as loans, grants and development assistance or aids. These sources have often been complemented with domestic resources as statutory allocations from the federation a...
ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation. The pristine aim of this project is to know the impact of “Marketing Mix” in the accomplishment of organisational objective. Over the years, ineffective marketing communication has had a negative effect on marketing mix, which makes us ask the question. How much is marketing communication...
INTRODUCTION Some time, managers, business men and women pay more attention to profit they are working in there organisation without putting into consideration time management. They forgot that if they did not manage their time very well their business will not effectively attain the level they wish it to attain. And as the activities of business organisation are production, marketing management, communication, motivation decision making and the rest of them. Non of this department in the bus...
INTRODUCTION 1.1BACKGROUND OF THE STUDY It is certain that Nigeria is endowed with a lot of natural resources. These resources to mention but a few are skel, crude oil, natural gas, Iron ore, palm oil, ground nut yam, cassava etc. these resources found the major export earning before the era of independence an generate 80% of our then total revenue the precolorual era could be regarded as era of substance economy. Each community then was noted for one particular raft or the other some familie...
INTRODUCTION 1.1BACKGROUND OF THE STUDY A bank is defined as a corporation person (or group of persons who accept money on current, saving pay cheque drawn upon, such account drew and collect cheque for customers, that such miniuinm service are afforded to all and sundry. In this contract that banking operation is old hence its emergence as system of exchanging goods for goods or commodities for commodities as earlier practical by our for fathers in the world impact of banking operation c...
ABSTRACT Efficiency in auditing provides means of appraising company’s performance and diagnosing its ills and weakness. The researcher conducted a critical study on this topic with the intention of finding out the extent to which the company Nigeria breweries plc. Aba has carried out efficiently appraised and highlighted deficiencies and inefficiencies which are usually believed as not existing and whether the company Nigeria breweries plc, Aba is as efficient as it should be. The research...
INTRODUCTION BACKGROUND TO THE STUDY We all believe in communication we also say that any management which endorses good communications in house and externally in enlightened. Why anyone should be regarded as enlightened in simply propagating and explaining their own policy or point of view escapes the researcher. As Henry Tames put it “it must be part less to work in the dark, or pursuing a relentless chche- hidden train of thought to made you light under a bush”. Public relation as one ...
ABSTRACT Research concerns “Bank failure” causes and consequences” Bank failure in our banking industry has become a peculiar household word in this country, which cannot be overemphasized. It is a re-current issue, which caused to captivate many individuals and banks, which has caused untold hardship to collective individuals, individual, stakeholders. This ugly scene has paved way for losses of staggering sum of money and investment by some banks. As a matter of facts, Banks distress ...
INTRODUCTION 1.1GENERAL BACKGROUND OF THE STUDY It should be recounted or said that a decision is a choice where by a person forms a conclusion about a station. Ostallo, 1 and Zackind, SS (1963) P=334), confirm that the term decision making, to choice process, choosing one from among several possibilities however decision theory in Costello, TIN (1963,P=387) largely consider decision the process of making a single choice among course of action at a particular point in this depicts a course of...