Art & Humanities

Research Papers/Topics in Art & Humanities

The Influence Of Television Adverting On Consumer’s Demand For Soft Drink. ( A Case Study Of Seven-Up Bottling Company In Enugu Metropolis)

ABSTRACT This research study focused on the influence of televisions adverting on consumers demand for soft drinks in Enugu metropolis, A case study of Seven-up bottling company.The objectives of which the study was carried out are toFIND OUT how effective the television advertising strategy of seven- up is all how advertising was affected the company.To measures the impact of the advertising programes on the performance of seven-up product of the performance advertising programmes on the pe...

AN ASSESSMENT OF MASS MEDIA’S ROLE IN SUPPORTING WOMEN EMPLOYMENT CAMPAIGN IN NIGERIA

ABSTRACTThe campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media.The right of women have been severally abused and neglected. Women have been relegated to the background and kept about from the scheme of things simply because of unorthodox beliefs. today, some women have been forced to accepts that their major role should be in the kitchen.Today, women in...

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

ABSTRACTThis research focused on Trends in the use of Human Model in the Nigeria Advertising Industry.   This study consists five chapters, the first chapter cover and  introduction of study.  The research problem, objectives of the study, formulation  of  hypotheses, the significance, the limitations and the scope of the study  was also tested in this  chapter. Chapter two described the theoretical framework and related literature review.  In chapter...

AN APPRAISAL OF NIGERIAN MEDIA AS AN INSTRUMENT FOR ERADICATING CORRUPTION (A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA’S EFFECTS IN OBASANJO’S ANTI-CORRUPTION CRUSADE).

ABSTRACT This research work has investigated the media as an instrument in eradicating corruption using Obasanjo’s Anti-corruption  Crusade (A case study  of the federal Radio operation of Nigeria)  The objective of this work among other things was to find out the problems that follow corruption and also to find out solutions to the problem based upon which hypothesis were formulated. The research work was carried out by using primary and secondary data  like  ...

GOVERNMENT USE OF EXTRA LEGAL MEASURES AGAINST MEDIA PRACTITIONERS A CASE STUDY OF SANI ABACHA REGIME.

INTRODUCTION1.1 BACKGROUND OF THE STUDYThe media as the watchdog of the society aluminates its light on the  society not forgetting its responsibility of entertainment, information and educating its audience as to keep them abreast of the dynamism of the world, condemning the ills of the government and the governed,  all geared towards a better society.  Median practitioners by implication covers  all the people who are trained in the art of journalism and work in radio a...

THE ROLE OF RADIO AND TELEVISION IN RURAL DEVELOPMENT

ABSTRACT Communication is central to all human activities. The claim that we cannot communicate receive scholarly applause.  However, there are people who seem to be neglected when we began to discuss communication and information flow. Those in the urban cities are always better informed to the detriment of the ruralities.  It is an irony that while the aim to reach out the grassroots and properly highlight the development problems of the people, remains the driving force for...

THE USE OF INTERNET AS A COMMUNICATION TOOL IN INTERNATIONAL MARKETING ( A SURVEY OF THE OPINION OF SELECTED COMPUTER –LITERATES IN ENUGU METROPOLIS)

ABSTRACTThe use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet is used as a viable tool in international marketing especial by Nigeria international marketers.The following findings were made in the course of the study.Nigeria accepted that Internet promote international marketingNigeria prefers Internet marketing to traditional marketing strategies. Nigeria believes that Internet quickens interna...

THE ROLE OF MASS MEDIA ON HIV AND AIDS CAMPAIGN

ABSTRACTThe study examined the Role of Mass Media on HIV and AIDS campaign. As a survey research, a sample of 300 people was taken from Yenagoa Metropolis. The sampling procedure was by the simple random sampling techniques. The instrument used to collect data was a questionnaire while data collected were analyzed using percentage. The findings showed that people are fully aware and are expose to HIV and AIDS through mass media. It also revealed that television and radio are the most effectiv...

What does the Bible say about financial giving, and what role is the church playing in educating believers on giving.

ABSTRACTThe world’s financial system is definitely imperfect, and sinful people do sinful things.  Ponzi schemes multiply, corrupt tax policy exists, the theft of savings through inflation is very real, the rich oppress the poor, loan sharks prey on the vulnerable, benchmark interest rates are lied about, contract law is violated, increasing debt is viewed as a good thing, and politicians lie about so many things to give people a fall sense of security.  However, it...

THE IMPACT OF MOTIVATIONAL INSTRUMENTS ON THE PRODUCTIVITY OF WORKERS (A CASE STUDY OF ACCESS BANK PLC GARDEN AVENUE BRANCH, ENUGU)

ABSTRACTThis research work is a very crucial study for the Access Bank Plc. The study was motivated by the necessity to establish what constitute motivational instrument in  the organization and the extent of their application. Sources of data includes, primary and secondary data in which both relevant official and non official materials and publications regarding the subject matter were drawn. Data collected were analyzed using table and percentages. Tests were carried out on the hypoth...

THE IMPACT OF SEMINARS, WORKSHOPS AND CONFERENCE IN THE PROMOTION OF COOPERATIVE BUSINESS ENTERPRISE (A CASE STUDY OF ACTIVITIES OF ECOFED IN PROMOTING COOPERATIVES IN ENUGU)

INTRODUCTIONCooperative member training, workshop and conference in an essential part of any cooperative society to ensure the sustainability and development of such society in a more competitive economy like ours. Onoh F.A (2007), the importance of cooperative education cannot over emphasize. He wrote “a Swedish cooperative expert Mr. Sterner said, if we are given a choice between two alternatives, that is, a cooperative society wit a large amount of capital and no education and a coope...

LITERARY APPRECIATION WRITING AND NEW JOURNALISM

INTRODUCTIONNew Journalism was a style of 1960s and 1970s news writing and journalism which used literary techniques deemed unconventional at the time. The term was codified with its current meaning by Tom Wolfe in a 1973 collection of journalism articles he published as The New Journalism, which included works by himself, Truman Capote, Hunter S. Thompson, Norman Mailer, Joan Didion, Robert Christgau, Gay Talese and others.Articles in the New Journalism style tended not to be found in newspa...

QUALITIES AND OBJECTIVES OF A REPORTER

INTRODUCTIONA reporter is someone who investigates and reports news stories, either for a newspaper, website or broadcast news outlet.In journalism gift is referred to brown envelop (Payola, Freebies or bribe) which is defined as any valuable thing given or promise or any preferment, advantage or emolument, given or promised corruptly and against the law, as an inducement to any person acting in an official or public capacity to violate or forbear from his duty or to improperly influence his ...

THE LEGACIES OF FESTAC 77 AND CULTURE DEVELOPMENT IN NIGERIA

INTRODUCTION Nigeria has over the years been able to prove her worth; this is demonstrated by the hosting of Festival of Arts and Culture in 1977, it was initiated with a determination to propagate the values and originality of black culture. This festival has left behind great legacies, this legacies are what formed part of this research work. Nigeria has a rich cultural heritage which is widely varied, culture is one area which they have a lot to showcase to the  rest part of the ...

ASSESSING THE IMPACT OF THE MEDIA IN CHECKING ECONOMIC CRIME (A CASE STUDY OF EFCC ACTIVITIES)

ABSTRACTThis research was designed to assess the impact of the media in checking economic crime in Nigeria. This study specifically examined how the Economic and Financial Crimes Commission (EFCC) through the media (Thisday and Sun newspapers) arrested and persecuted individuals found wanting in money laundering, fraud etc. The researcher used content analysis research method. This method facilitated a proper measurement on the content categories of the newspapers mentioned above on their rep...


1156 - 1170 Of 1246 Results