ABSTRACT This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria which is the case study. Couriers are established to make profits. Are these profit made at the expenses of the customers? Or is it as a result of the services provided by the courier. It is the arm of this TNT/IAS of Nigeria market their courier services to their various cus...
ABSTRACT Banks are established to make profit. Are these profit made at mere expense of the customers? Or is it as a result of the service provided by these banks. This study attempts to highlight those key factors that different banks management will consider in their choice of branch locations and customers preferences for their choice of banks to serve them this will enable banks to focus on the critical factor that affect market preferences. The study was done using survey research...
ABSTRACT The research on the role of marketing in improving a company’s performance. In order to carryout the work effectively some of the following objective ere formulated. -To know whether Juhel pharmaceuticals conducts marketing research -To determine the impact of marketing research on the company’s profitability primary and secondary data were colleted to solve the research problem. Questionnaires were used as research instrument the population of study comprised the ...
ABSTRACT This project work is on the impact of information technology in the banking industry. And all States Trust Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem. The population of the study comprises of the personal of all state trust bank and the customers that patronize their services. The research instrument used for data collection were questionnaire and oral interviews. Tables, frequencies and perc...
ABSTRACT The research topic is the effective marketing strategies for colour photo processing services using Jonatex ultra modern colour lab, as a case study was motivated by the necessity to find out why Jonatex have been successful with in its short period of existence. Three hypothesis were formulated, to text for hypothesis (a)Whether marketing strategies used by Jonatex lead to increase awareness of the company business. (b)Whether marketing strategies used by Jonatex lead to increase o...
ABSTRACT This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis. (A Case Study of Executive Airline Services) was carried out with some of the following objectives:- -To find out if the customers are satisfied with the quality and availability of EAS. -To determine whether airline users are satisfied with the fare charged by executive airline services. -To recommend the appropriate measures aimed at improving the marketing strategies used...
ABSTRACT The research work titled “Effective Marketing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used integrated marketing concept to achieve it set objectives, their advertiser, their viewer of company mutual benefits which they also have to put ...
ABSTRACT This study focused on application of marketing concept in service industry (a case study of snow- whit lawn dry and dry cleaning services. To carry out he research work some of the find out the problem faced by the from in marketing their service. -it ascertain the possibility of applying the marketing concept in service marketing. -To recommend efficient and effective ways of marketing lawn dry and dry cleaning service. -Four hypothesis were formulated data were sourced using...
ABSTRACT This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study. To examine certfically the level of awareness generated to find out the medium through which the awareness was created. The population of study includes the relevant staff and management of First Bank of Nigeria Plc. And its customers within Enugu metropolis. The sample size was determine using Topmans...
ABSTRACT This research project titled:- THE ROLE OF SMALL SCALE INDUSTRIES IN RURAL DEVELOPMENT (A CASE STUDY OF ANAMBRA EAST LOCAL GOVERNMENT) is a case study type of research, and the instrument used in gathering date is the questionnaire method. Every dick and harry harp on small-scale industries as the modus operandi too rural development hence the researcher became interested on the topic. The objective is to find out the relevance of small-scale industries in rural development. Two h...
ABSTRACT The Nigerian stock exchange (NSE) has been created to serve various function such as often of business guideline to top business management concerning cost of capital for the Nigerian stock exchange provides avenues for long term investment. These function credited to the stock exchange is expected to create positive effect on the general business and industrial growth of the country. However, this research work is determined to evaluate the effect of the stock. Exchange on the...
ABSTRACT This study focuses at identifying the effects of incentives on job performance in Dannic Hotel Ltd Enugu. Chapter one given us the overview effect of incentives on job performance with the problem that destroy our business organization which include the background of this study, statement of the problem, purpose of the study, scope of the problem, research questions, significance of the study. In chapter two a significant members literature relating to the subject were reviewed and ...
ABSTRACT This study is a research of the Enugu state civil service commission the purpose of the study includes. 1)To find out whether civil servant are actually performing below standard. 2)To find out whether productivity is really declining in the civil service 3)To find out what the cause are in the civil service 4)To find out measures to be fake in order to arrest the situation While carrying out the research the duties collection method adopted was the questionnaire the statistical ...
ABSTRACT This study is a research into an Appraisal of Sales and Distribution management in act on PLC the Eastern regional headquarters which based in Enugu was used as a limit it is encouraged by the desire to explicating understand the sales and distribution management in ELF Oil they sought to find out whether the sales and distribution systems are effective and efficiency. In attempting to suggest possible solutions to the problem. The survey method (using questionnaire approach) se...
PROPOSAL There had been several cases o frauds, misappropriation of public funds, looting of public properties, and other irregularities in different government owned establishment in our country. Any establishment that set up internal control system, which it objective is to prevent, or early detecting of fraud and errors, must proceed its requirement for effective operation within the establishment. It is no this premise that I choose to research on this topic-‘internal control in a...