Social & Management Sciences

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Research Papers/Topics Social & Management Sciences

THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVIOUR (A CASE STUDY OF GUINESS NIGERIA PLC)

ABSTRACT The performance of marketing functions basically marrying consumer needs and wants with the appropriate products and services.  It is the duty of the form to adopt appropriate marketing strategy to attract customers to it’s product and since it is generally believed that marketing strategy affects the consumer buying behaviour. This project therefore attempts to examine how the use of marketing strategies have generated sales for Guinness Nig. Plc following it’s impact on consu...

THE PURPOSE AND USE OF MANAGEMENT CONSULTNCY FIRM IN NIGERIA (A CASE STUDY OF ONITSHA SOUTH (L.G.A) IN ANAMBRA STATE)

ABSTRACT This research focuses attention on The Purpose And Use Of Management Consultancy Firm with special attention on Onitsha South Local Government Area This work is carried out in partial fulfillment of the course requirement for the award of higher national diploma of the institute of management and technology. Critical assessment was made on how industrialists in Onitsha South have been using the services of the management consultancy forms and how aware they of their service. Through...

THE PROBLEMS AND PROSPECT OF VALUE ADDED TAX (VAT) (A CASE STUDY IN ENUGU STATE)

ABSTRACT The topic value Added Tax, which was introduced in the year 1993, is a tax on consumption born by the final consumer by paying five percent (5%) on any valuable product whether local produced or imported. The researcher data collection was on two bases, which include the primary, and secondary. The primary data was the information got by the researcher when the researcher conducted on oral interview with the officials of the federal in land Revenue service, the Accountant General o...

THE NEED FOR THE DEVELOPMENT OF ENTREPRENEURSHIP IN A DEPRESSED ECONOMY (A CASE STUDY OF NIGERIAN ASSOCIATION OF SMALL-SCALE INDUSTRIALISTS (NASSI) ENUGU STATE CHAPTER)

ABSTRACT This research work tired to evaluate the extent of development in Entrepreneurship in a depressed economy like Nigeria.  A closer and pragmatic approach was used by using Nigerian Association of Small-Scale Industrialists (NASSI) Enugu State Chapter.  NASSI has been seen as one of the nations governmental agency involved in manpower development and training and financing small-scale industrialists. A lot of literatures by different authors were consulted in reviewing the related l...

THE IMPORTANCE OF ETHICS AND SOCIAL RASPONSIBILITIES OF BUSINESS ORGANISATION ( A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC ENUGU )

ABSTRACT Ethical and social responsibility of Nigeria bottling company plc is the topic of this research work. The purpose of the research is to determine how ethical and socially responsible they are and how problem like unethical trade practices affect them and the various ways the management has adopted in solving these problems.    Data for this research work were collected through questionnaire administered to the entire 145 staff of the Nigerian Bottling Company plc 9th mile question...

THE IMPACT OF MANPOWER DEVELOPMENT AND TRAINING IN EFFICIENT MANAGEMENT OF PARASTATAL (A CASE STUDY OF NIGERIA RAILWAY CORPORATION EASTERN DIVISION ENUGU)

ABSTRACT The growth and innovation in the field of science and technology and the complex nature of modern business activities and the need for the expert handling of modern equipment and budget I call for the urgent training and development of organization manpower resources in order to meet these challenges. Today, we know that our problem is not how to avoid change but how to analyze the victim that all development spells opportunity and get ourselves equipped to handle the increasing com...

THE IMAPCT OF STAFF CUSTOMER RELATIONSHIP ON ORGANIZATIONAL IMAGE (A CASE STUDY OF UNITED BANK FOR AFRICA (UBA) PLC)

ABSTRACT Since the  abstract is a précised summary of what is actually done in a project it then means that the following information should be contained there in. The topic under study location.  The statement of problem the research questions and research hypothesis also carried out relevant literature review of the topic under study  for purpose of carry out this study a questionnaire was designed with concrete validity and reliability. Relevant data were collected from the respondent...

THE EMPLOYMENT CREATION POTENTIALS OF SMALL SCALE BUSINESS IN ANOCHA LOCAL GOVERNMENT AREA, ANAMBRA STATE

ABSTRACT   Unemployment situation in Nigeria has regarded economic development and growth ever since 1981  after the declaration of Austeinsy measure. The evil effects of unemployment is a visions circle that cripples and economy.   It is against this background that I was motivated to choose this topic to identify how small scale business can provide the necessary solution with particular reference to Aniocha geo political territory.  I believe that unemployment is a major problem in Nig...

THE ECONOMIC EFFECT OF UNEMPLOYMENT ON THE NIGERIA ECONOMY (A CASE STUDY OF NNEWI NORTH L.G.A. IN ANAMBRA STATE)

ABSTRACT The research was carried out to find out the problems and prospects of managers in a business organization. The research was designed out in three chapters (i.e. introduction, literature review and conclusion).  Chapter one is made up of general background, the problem, the study will be concerned with and the importance of study this project and also some important terms, which were defined. Chapter two described the literature review of the subject matter.  It made up of the ori...

SURVIVAL STRATEGY ADOPTION BY SMALL SCALE RETAIL OUTLET IN NIGERIA. (A CASE STUDY OF ROBAN SUPERMARKET G.R.A. ENUGU)

ABSTRACT The  subject of this project is survival strategies adopted by small-scale shops in Enugu state urban. This recent changes  in the Nigeria Business environment have forced small-scale shops to formulate diverse survival strategy in order to survive the turbulence in Nigeria  environment. This study process on those things that small-scale shops can do and have done to accommodate market changes such as downsizing, expansion, offering discounts, location and relocation of the shop...

SURVEY ON THE POSSIBILITY OF ESTABLISHING LAUNDRY AND DRY CLEANING INDUSTRY IN IMT ENUGU A RESEARCH PAPER

INTRODUCTION The study intends to survey the possibility of establishing a laundry and dry cleaning industry in to IMT. The institute of management of technology (IMT) Enugu is one of the first three post secondary technical institution set up between 1948 and the early seventies since its founding from the merging of the former college of Technology and the Institute of Administration in July 1st 1973 by government edicts No 10 to assume the present name of the institute of management and ...

STRESS AND FRUSTRATION AMONG NIGERIAN BUSINESS MANAGERS. (A CASE STUDY OF STAR PAPER MILLS NIG. LTD ABA, ABIA STATE)

ABSTRACT Several literature and publications in delight concerning the contrition of service of the Nigerian manager have not been anything to write home about most of the writer point to the face that Nigerian managers are finding it more difficult to carry on with their job tasks responsible and to meet their role expectation both personal and societal.  It is in light of this that the researcher chose to study the consequence of such difficult situation on the managers. There is no dust ...

STOCK MANAGEMENT IN THE HOTEL INDUSTRY. A CASE STUDY OF ROYAL PALACE HOTEL ENUGU

ABSTRACT This research work tagged: Stock Management In The Hotel Industry is intended to introduce the readers to the effective means of avoiding waste in their establishment and in order to avoid running under stock.  An objective looks at stock management in the hotel, the activities involved in controlling stock, and roles of the stock keeper at both hotel and other firms. However, this work is organize into five (5) chapters  Chapter one (1) which is the introduction focuses on the ba...

PROBLEMS OF MANAGEMENT OF SMALL SCALE INDUSTRY (A CASE STUDY OF FARMER IN UDI LOCAL GOVERNMENT AREA OF ENUGU STATE)

ABSTRACT The diverse structure of the economics of the third world countries and the predominance of good markets for industrial goods provide good environment conditions to support the growth of small – scale industries. The structure of the developed countries. This is why large scale industries are not suitable for developing countries (at least in the initial stages of industrialization).  Governments in Nigeria having realized this, employ every available means to render assistance ...

MANPOWER PLANNING AND DEVELOPMENT AS A TOOL FOR HIGHER PRODUCTIVITY (A CASE STUDY OF FLOURMILL EMENE ENUGU)

ABSTRACT This project work deals with manpower planning and development as a tool for higher productivity. Flour Mill Emene Enugu us where the focus lies The research problem in this project is to investigate how manpower planning and development can effect productivity, as to find out factors militating against it objectives, prospects, related problems and how it can be improved. Theoretically, this topic falls with the area of personnel management as a function of business organization. �...


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