Social & Management Sciences

Research Papers/Topics in Social & Management Sciences

THE IMPACT OF ADVERTISING ON SALE OF MOBILE PHONE IN ENUGU METROPOLIS

ABSTRACTVariation in size and sex of respondent place of residence of respondent most preferred medium of communication occupation of respondents interest in telecommunication.  Telecom firms patronize by respondents period of operating an account with the firms types of accounts operated respondents rating of the present performance of the telecom firms.Means of communication used frequently by telecom firms to reach customers.   Suggestion by respondents on what means of communica...

THE EFFECTIVENESS OF PERSONAL SELLING STRATEGFIES IN MARKETING OF CAPITAL GOODS CASE STUDY OF ANAMCO LTD ENUGU

INTRODUCTION1.1 BACKGROUND OF THE STUDYAccording to L.A. Rogers (1980) personal selling has become one of the vital promotional tools in marketing.  He further buttresed the above proposition by stipulating that after all the theorists, planners must have had their moment and the predicaments associated with production, finance and labour have been resolved, then someone has to go out and knock at someone’s door and sell.This revelation is apparently acceptable because a product canno...

THE PERFORMANCE OF MONETARY POLICY IN THE NIGERIAN ECONOMY (1980-2010)

ABSTRACTThe purpose of this project work is based on the relative performance of monetary policy in the Nigerian economy. This work discussed the meaning of monetary policy is as combination of measures designed to regulate the value, supply and cost of money in an economy in consonance with the expected value of economies activities. The study shows further, the aims and objectives of monetary policy which includes price stability, maintenance of balance of payment equilibrium, promotion of ...

THE ROLE OF AN ACCOUNTANT IN THE POVERTY ALLEVIATION PROGRAMME OF THE FEDERAL GOVERNMENT (A CASE STUDY OF ENUGU NORTH LOCAL GOVERNMENT AREA).

ABSTRACT          This project work was on the role of the accountant in poverty alleviation programme of the federal government with particular note on Enugu North local government area.          The objectives of the study among others were: To determine the role of the Accountant in the poverty alleviation programme of Enugu North local government area.        &...

LIQIUDITY MANAGEMENT PRACTICE AT FIRST BANK OF NIGERIA PLC

INTRODUCTIONA bank is considered liquid when it has asset and investment in security that are easily reliable at a short notice without a loose to the bank together with the ability to raise fund from he other source, to enable it to meet its payment obligation and financial commitment in a timely manner. In addition there should be financial commitment buffer to meet almost all financial emergency.Liquidity management of a commercial bank is a very vital issue in the banking industry. It is ...

THE EFFECT OF HIGH INTEREST RATE IN SMALL SCALE INDUSTRY

INTRODUCTIONThe successive development plan in Nigeria has laid on the attainment of self-reliance. The need for this national objective is because much is expected form individual from the viewpoint of providing employment opportunity; self-reliance is the basic for food and material production of the industrial raw materials.But Nigeria small-scale industry continues to decline despite the so-called priority giving to this sector. However, the discoveries of the central bank must reserve a ...

THE ROLE OF COMMERCIAL BANKS IN SMALL SCALE BUSINESS FINANCING

ABSTRACTNew products are developed in the Banking industry to meet the ever-growing needs of customers.In this research work, the research choose four of the products, measured the extend to which they have been able to satisfy the customers. The products selected are SMALL CARD, INTERNATIONAL MONEY TRANSFER, EDUCATIONAL SCHEME AND INTEGRATED BANKING NETWORK TRANSACTION.Data collected through questionnaire are presented in tabular form and percentages and pie chart are needed to analyze them....

BUDGETING: A SYSTEMATIC APPROACH TO PROFIT PLANNING AND CONTROL (A CASE STUDY OF MOBILE TELECOMMUNICATION NETWORK NIGERIA LIMITED’ (MTN), ENUGU STATE)

ABSTRACTBudgeting – A systematic approach to profit planning and control is a work centered on the use of budgeting as a tool for planning and control for profit maximization in a mobile telecommunication network Nigeria Limited Enugu as a case study. The objective of the study is to show the importance of budgeting as a tool for systematic profit planning and control in the mobile telecommunication network Nigeria limited which has profit maximization as its principal objective. The res...

THE CONTRIBUTIONS OF INFORMATION TECHNOLOGY IN THE OPERATIONS OF BANKS IN NIGERIA

INTRODUCTIONInformation technology has already become the nervous system of banks the world wide. Banks all over the world realized that only those that overhaul the whole of their payment and services delivery systems and operations are likely to survive and prosper in this global world of technology. This is due to the pressure of globalization, consideration, deregulation and rapidly changing technology. In order to properly place themselves in favourably  positions to be reckoned wit...

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANISATION. (A CASE STUDY OF UNILEVER NIGERIA PLC KADUNA)

ABSTRACTThe project work deals with the impact of personal selling on the sales volume of an organisation and an attempt is made to have an insight into Unilever Nigeria Plc Kaduna branch. The study centers on finding out the extent which the tool has a positive effect on sales volume of the organisation. The personal selling effort is responded to favourably by the consumers and company distributors because salesmen can be more persuasive and are hard to dismiss. Thus, the medium was chosen ...

BUDGET AND BUDGETARY CONTROL AS A MEANS OF ACHIEVING ORGANIZATIONAL OBJECTIVES (A CASE STUDY OF RANCCOR FOOD AND PACKAGING NIGERIA LTD)

ABSTRACTA budget is a quantitative plan of action prepared in advance for the period to which it relates while control encompasses all the methods and procedure which directs employees towards achieving the organizational objectives.This work is carried out to know how budgeting process is required to achieve different purposes within an organization. In addition to aiding, planning, coordinating and communicating activities of an organization, budget provides a financial blue print that enab...

THE IMAPCT OF STAFF CUSTOMER RELATIONSHIP ON ORGANIZATIONAL IMAGE (A CASE STUDY OF UNITED BANK FOR AFRICA (UBA) PLC)

ABSTRACTSince the  abstract is a précised summary of what is actually done in a project it then means that the following information should be contained there in.The topic under study location.  The statement of problem the research questions and research hypothesis also carried out relevant literature review of the topic under study  for purpose of carry out this study a questionnaire was designed with concrete validity and reliability.Relevant data were collected from the re...

PROBLEMS OF MANAGEMENT IN GOVERNMENT OWNER CORPORATIONS A CASE STUDY OF ENUGU STATE WATER CORPORATION

INTRODUCTIONManagement is said, to be the heart and engine of any organization. Campbell and Gregg (1957) defined Management as a “distinct process consisting of planning, organizing, actuating and controlling the work of others performed to determine and accomplish objectives”.  It is pertinent to state that no worthwhile organization can grow beyond the managerial competencies of the said organization. Nigeria, being one of the developing countries in the world is yet to prov...

CAUSES AND IMPLICATIONS OF BAD DEBTS IN NIGERIA COMMERCIAL BANKS

ABSTRACTThe Nigeria Banking sector has witnessed a lot of set back in the last decade. This is as a result of series of huge bad debts which resulted to many banks going into liquidation. Undue mergers and acquisition has taken place in an effort to cope with the challenges of existence and survival as a result of financial distress which is mainly caused by irrecoverable debts.  It is in an effort to mitigate this problem that this research “Causes and Implications of Bad Debts in Nig...

THE ROLE OF STRATEGIC MANAGEMENT IN PROMOTING CORPORATE SOCIAL RESPONSIBILITY (A case study of MTN)

INTRODUCTIONOne prominent scholar and writer on management “Mary Packer Follet” defined management as “the act of getting things done through people”. Thus management carry out their functions of planning, organizing, directing, controlling, staffing, etc of both human and material resources in an  organization through people (Follet 1987). In modern days management has metamorphosed into strategic management with emphasis on how strategic management can be used to promote c...


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