Social & Management Sciences

Research Papers/Topics in Social & Management Sciences

THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVIOUR (A CASE STUDY OF GUINESS NIGERIA PLC)

ABSTRACTThe performance of marketing functions basically marrying consumer needs and wants with the appropriate products and services.  It is the duty of the form to adopt appropriate marketing strategy to attract customers to it’s product and since it is generally believed that marketing strategy affects the consumer buying behaviour.This project therefore attempts to examine how the use of marketing strategies have generated sales for Guinness Nig. Plc following it’s impact on cons...

A COMPARATIVE ANALYSIS OF THE ATTITUDES OF MALES AND FEMALES STUDENTS TOWARDS SHORTHAND COURSE

ABSTRACTThe purpose of this research is to find out, compare and analyse the attitude of male and female students towards shorthand course in the Institute of Management and Technology (IMT), Enugu.  The researchers were guided by the shorthand attitude scale (SAS) relating to students attitude towards shorthand course, the difference between male and female students attitudes towards shorthand course in the Institute of Management, Enugu.  Also to find out the implication of lack o...

INTERNAL CONTROL IN GOVERNMENT ESTABLISHMENT A CASE STUDY OF PRODA ENUGU

ABSTRACTThis work entitled Internal Controls in Government Establishments – A case study of Project Development Institute (PRODA) Enugu spans through five chapters.The chapter ushers in the introductory aspect of the work.  Such specific issues as statement of the problem, purpose of the study, significance of the study and methodology are discussed.  The chapter concludes with the formulation of a working hypothesis and the definition of terms used.The second chapter deals with a...

THE EVALUATION OF INVENTORY MANAGEMENT AS A TOOL FOR EFFECTIVE ORGANIZATION PRODUCTIVITY (A STUDY NIGERIA BREWERIES PLC LAGOS)

ABSTRACTThis research work on “Evaluation of inventory management as a tool for effective organization productivity” is aimed at discovering and maintains the optimum level of investment in all types of inventories from raw materials and supplies to finished goods. The source of data for this work is the primary and secondary sources. The primary sources are made up of interview, questionnaire and personal observation, while secondary source include the text books, journals and magazines....

THE MARKETING OF EDUCATIONAL SERVICE

ABSTRACT This project is on the marketing of educational programme of tertiary institutions.A case study of the institute of management and technology (IMT), Enugu.  The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of student personnel and employers of IMT graduates primary and secondary data collected were analyzed and hypothesis tested using the ch...

THE IMPACT OF A GOOD INTERNAL CONTROL SYSTEM ON FINANCIAL MANGEMENT OF ORGANIZATION (A CASE STUDY OF NIGERIA BOTTLING COMPANY)

1.1 GENERAL INTRODUCTION Every organization, profit or non- profit making has objectives  and goals in mind to achieve, for profit whole for the non- profit making organization  their goal is to satisfy the social need of the citizens, and in the achievement of these purposes, supervisor more often than not of its activities, play a document  role. But the largess of the size and scope of these organization have some times made it impossible for the executors to exercise p...

THE COMPARATIVE ANALYSIS OF THE ACCOUNTING SYSTEM OF THE PRIVATE AND PUBLIC ORGANIZATIONS. A CASE STUDY OF MARLUM NIGERIA LTD, EMENE AND MICHAEL OKPARA UNIVERSITY OF AGRICULTURE, UMUDIKE ABI

ABSTRACTThis study examines the accounting systems of the public and private sectors with special references to Michael Okpara University of Agriculture Umumdike Abia state and Marlum Nigeria Ltd., Emene Enugu. Adequate care has been taken to make a comparative  analysis of the  two accounting systems. The systems aims at establishing and maintaining accurate and reliable accounting data, information and records, promotes operational efficiency and effectiveness and adhere to pre...

FINANCIAL CONTROL AND ACCOUNTABILITY IN ENUGU STATE MINISTRY OF FINANCE.

INTRODUCTION1.1 BACKGROUND OF THE STUDY Financial control and accountability as the name implies means the proper management and control of financial aspects, the efficiency effective and management of finance of the organisation.  The finance control and management law 1968 is designed for control and management for the public financial and maters connected there with and it stipulates under section 33 that the accountant general shall under to the auditor general accounts showing the...

EFFECT OF COMPUTER ON THE ACCOUNTING PROFESSION (A CASE STUDY OF ASABA ALUMINIUM COMPANY DELTA

ABSTRACT This study deals with the effect of the computer to the accountant.  It is carried out to the investigate the various way in which computer affects the accountant as processional. Some hypothesis were formulated subject to verification. These hypothesis are1. Computers does not effect on the accounting profession.2. Computers does not perform task with maximum speed and accuracy that will make the job of the job of the account staff a lot easier3. Computer is not an aid to...

THE EFFECT OF CORPORATE GOVERNANCE ON THE PERFORMANCE OF FORTE OIL NIGERIA PLC

ABSTRACTThis study examined the corporate governance and its impact on the management of Forte Oil Nigeria Plc Kaduna. Research questions guided the study. A survey method was used for this study. The population consisted of all the management staff of Forte Oil Nigeria Plc Kaduna with a total population of twenty five (25) persons. The entire 25 person were selected for the study. A questionnaire developed by the researcher based on liker 5 point scale was used for the study.  Mean scor...

IMPLICATIONS OF BUDGETARY CONTROL TO INDUSTRALISATION IN NIGERIAN ECONOMIC GROWTH (1980-2012)

ABSTRACTThe research work which is based on implications of budgetary control to industrialisation in Nigeria economic growth between 2012 and 1980 was embarked upon by the researcher to evaluate the position of the Nigerian economy from the perspective of industries with respect to budgeting and budgeting control. The researcher having known the term “Budgetary control” as a budgeting process cannot be accurately and comprehensively treated without the concept of “Budgeting” broadene...

TRADE FAIR AS AN INSTRUMENT OF INCREASING SALES IN BUSINESS ORGANIZATION. A CASE STUDY OF EMILY MILLIONAIRE INDUSTRY LIMITED, ENUGU.

INTRODUCTION The introduction of this write up will not be complete without the knowledge or knowing some facts about the company in our case study that is Emily Millionaire Industry Limited. Their head office is at Lagos. The Industry commenced business by Late 1978 and they have successfully introduced their cosmetic products to the market. The company’s management has made all necessary effort since its inception to improve and create quality of their products and also in the d...

THE IMPACT OF INSURANCE COMPANIES IN THE DEVELOPMENT OF AN ECONOMY

ABSTRACT The research work conducted in the project topic title “The Impact of insurance Companies in Economic Development of an Economy”, has achieved the objectives of carrying out the study, which are:-To establish the impact of the insurance companies have made and likely to make in future, the growth and stability of the nations economy and also areas where the insurance industry has failed in its noble objectives and make recommendation for improvements for better services of the in...

THE EVALUATION OF THE ACCOUNTING SYSTEM OF HOTEL INDUSTRIES (A CASE STUDY OF MODOTEL HOTEL ENUGU)

ABSTRACTThe need to evaluate the accounting system of the Hotel organization in Nigeria Hence its objective is to find out the adequacy and reliability of how hotel organization operates in accounting system. Meanwhile highlighting the essence of proper utilization of accounting information and communicating accounting information. To accomplish this task, the researcher utilized both primary data collection. The primary data collection includes, internal control questionnaire, oral interview...

THE ROLE OF JOB SATISFACTION ON WORKERS PRODUCTIVITY IN THE HOSPITALITY SECTOR

Abstract The nature of hospitality refers to the sharing of food, drink and accommodation to the people who are not regular members of a household. These people here can be strangers, neighbours, outsiders etc. basically, the host provides food, drink and shelter in their own home and share them with guest without concern for financial payback. Telfer (1996) The hospitality industry is comprised of commercial organizations that specialize in providing accommodation and/or food and/or dri...


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