ABSTRACT The purpose of this research was to find out how animation affected internet advertisements. This study was conducted to see if, by incorporating animation into internet ads, these ads may become more effective at influencing audiences. In essence it sought to find out if animation enhanced the persuasive effect of internet ads. This study was conducted within the framework of the hierarchy of effects model. This model suggests that individuals are persuaded in three main stages. The...
Abstract Diverse views are expressed about the role of the Church in Society and the relationship between religion and politics for that matter. One view is that, our world is God's world and the Church's role is not just preparing people for the world here after but also serving as the agent of making life better in the present. The other, is for the Church to concentrate on preparing people for heaven and leave the rest to the social structures of society. These views are further complicate...
ABSTRACT Exploring Intellectual Property (IP) system to facilitate research activities and transfer of advanced technology to harness creativity and innovation has become an issue of global debate. Using Ghana as a case study for the period 2003-2013, the study examined the role, prospects and challenges for exploring IP systems to stimulate Ghana’s domestic creativity and innovation. The study employed qualitative research approach, utilizing a purposive sampling method to obtain primary d...
Abstract An ethnic minority ―is not the same...as a party, a trades union, or a pressure group. It is akin, rather, to a class, or an age group, or an interest group. (Crowley, 107) This thesis addresses the negotiation of Identity from the historical perspective. It seeks to show how Kotokoli, Mossi and other African migrants to Rural Asante shaped and expressed their sense of be identity from 1930 to 1996. The hypothesis to be explored by this research is that identity among migrants to a...
ABSTRACT The banking industry in Ghana over the years has experienced significant growth owing to reforms and deregulation that characterised the sector. This however has changed and the sector is beset with slow growth as a result of fierce competition of keeping existing customers and attracting new ones and this has shifted the focus of marketing into a relationship paradigm. Despite the challenges in the banking sector, customers continue to seek value and this however, makes it important...
ABSTRACT This study sought to investigate issues of equivalence in translating the source text (ST) from French to English. The ST – Les banques centrales dans la tempête pour un nouveau mandat de stabilité financière was selected as a primary source material. The design in the work was primarily analytical and contrastive, as it analyzed issues of equivalence owing to linguistic and extralinguisitic factors, such as false friends, ambiguity, non-equivalence and context. Translation stra...
ABSTRACT In Ghana, biography as a study of personal histories has not been seriously pursued. This is because not much has been done about the life trajectories of personalities, who undoubtedly have contributed immensely to the socio-economic, cultural and political development of Ghana. It is therefore important that by sampling some of the more fascinating figures whose lives and activities had affected the people and the nation dramatically, readers are given an idea of the astonishing ri...
ABSTRACT Following post-electoral crisis in Kenya and Cote D’Ivoire, the International Criminal Court (ICC) indicted some political leaders from the two countries. Those indicted included Laurent Gbagbo and Uhuru Kenyatta of Cote D’Ivoire and Kenya respectively. The ICC’s action was subsequently criticized as injurious to democracy in Africa, particularly in the case of Kenyatta who had been elected as president of Kenya. This study examined the role of the ICC with regard to democratic...
ABSTRACT The emergence and fast growth of the internet, as well as the proliferation of information and communication technology (ICT) facilities, have empowered academic institutions across the globe to adopt e-learning and teaching. The study was set up to assess e-learning and teaching by distance education students and lecturers of the Valley View University (VVU) Oyibi Campus in Accra, Ghana. The main objectives were to find out students and lecturers perceptions, attitude, perceived eas...
ABSTRACT Globally, there have been concerns about child migration, wellbeing and holistic child protection policy to address and protect migrant children. However, there is no comprehensive national migration policy managing migration in Ghana; hence it is being managed by different policies and legislations. The present study examined the policies and legal instruments that are directly and indirectly related to child migration in Ghana. The general objective was to examine how these policie...
ABSTRACT Body weight (especially overweight and obesity) are of global concern because of their health implications. Notwithstanding the health implications, the prevalence rates continue to increase in both developed and Low and Middle Income Countries (LMICs). The rising prevalence of overweight/obesity is attributed to changing behavioural practices such as reduced physical activity and poor dietary behaviours. Being underweight is associated with high levels of malnutrition, starvation an...
ABSTRACT The study measured the extent of democratic consolidation through the spectrum of constitutional reforms, elections and the independence of the electoral commission, institutional structures, constitutionalism and rule of law, civil society organisations, freedom of the media, electoral violence, ethnicity and sub-regionalism, socio-economic challenges, corruption, security-sector challenges, and the role of the international community. It did a comparative analysis of the extent to ...
ABSTRACT This thesis reports the result of a study of the information requirements and information behaviour patterns of the academic staff of selected faculties of the University of Ghana, Legon. The study also seeks to find out whether or not the professional and paraprofessional staff of the Balme Library are aware of the information needs of faculty and their roles in meeting these needs. Data were collected by using a questionnaire from the sample taken from the Faculties of Arts, Social...
ABSTRACT This study examined the use of environmental prints as appropriate teaching/learning materials for the teaching of reading in JHS One in rural areas with inadequate teaching/learning materials. The aim of the study was to find out whether an intervention/treatment using environmental prints would improve the reading abilities of learners. The sample of 66 JHS One pupils and two English teachers were from Wurishie AlBadal JHS in Tamale. Data for the study was collected through questio...
Abstract From the beginning, communication has been an integral part of the human society. It has taken many forms from the ancient cave painting to mobile internet of the 21st century, facilitating contacts between different cultures through travel and trade as well as war and colonialism. Such interactions have resulted in transporting and implanting ideas, religious beliefs, languages, economic and political systems from one part of the world to another by a variety of means that have evol...