Abstract: Purpose - The purpose of this thesis is to identify why the birth of Integrated Marketing Communications (IMC) a decade ago has been greeted with such apathy in implementation by many organizations. Though mired in controversy over its theoretical roots, lack of empirical research in the field, and lack of a common definition and its validity, IMC is a good marketing promotional method. It enjoys many merits that are a boon to organizations or corporations that embrace it for promo...
Description: A Research Report by Chidodo Leli Sylvia, Submitted to the school of Humanities and Social Sciences in Partial Fulfillment of the Requirement for the Degree of Masters of Arts in International Relations
Abstract: Journalists are deemed as custodians of press freedom and it is their onus to feel ethically obliged to give their audiences information that is of public interest. In this study, we examined the extent to which journalists reflect on the code of conduct to make decisions on how to gather information, package information ,publish and distribute stories in media. Investigations were made on which decisions were made when to select appropriate channels are used to break the story; if...
Description: A Research Report by Gathua Michael Mburu, Submitted to the school of Humanities and Social Sciences in Partial Fulfillment of the Requirement for the Degree of Masters of Arts in International Relations
Description: A Research Report by Mabeya Danvas Ogeto, Submitted to the school of Humanities and Social Sciences in Partial Fulfillment of the Requirement for the Degree of Masters of Arts in International Relations
Description: A Research Report by Kinanga Stephen K., Submitted to the school of Humanities and Social Sciences in Partial Fulfillment of the Requirement for the Degree of Masters of Arts in International Relations
Description: A Research Report by Khainzah Catherine Waliaula, Submitted to the school of Humanities and Social Sciences in Partial Fulfillment of the Requirement for the Degree of Masters of Arts in International Relations
Abstract: This study examined the nature and dynamics of the Somali Peace Process. It was guided by the following objectives: One, to find out the type of government that is suitable for Somalia at the end of the Peace Process; two, to analyze the achievements of the Somalia National Reconciliation conference and; third, to analyze the challenges facing post-conflict Somalia. The study was guided by a straight forward methodology, which had to do with the examination of available literature ...
Description: A Research Report by Wanjiri Wa Kagiri, Submitted to the school of Humanities and Social Sciences in Partial Fulfillment of the Requirement for the Degree of Masters of Arts in International Relations.
Description: A Research Report by Rotich Caroline, Submitted to the school of Humanities and Social Sciences in Partial Fulfillment of the Requirement for the Degree of Masters of Arts in International Relations
Abstract: players in international relations. The assets and financial wealth of the MNCs and their link with the power structures accord them great ability to influence the foreign policy of their home countries. The MNCs originating from the United States of America (USA) are some of the most significant shapers of the foreign policy of the USA. However, while some studies have investigated the effect of MNCs on US foreign policy few have investigated their influence on US foreign policy t...
Abstract: This exploratory study examines whether spiritual belief and rituals play a significant role in the recruitment and retention of rebel group members and attempts to find patterns that have an effect on long-term peacebuilding. A brief review indicates that while beliefs and rituals have been highlighted by some scholars within civil war literature as playing a part, there remains a lacuna in the study of the phenomenon. The study finds that for the Lord’s Resistance Army (LRA), t...
Abstract: The refugee movements around the world currently are contributing to the global refugee crisis. With increasing wars and conflicts in most states as well as effects of climate change, displacements of people are witnessed and neighbouring countries have to face the burden of accommodating the large numbers of asylum seekers and migrants moving into their territories. With these movements, states continue to face external threats to their security. States have the obligation to allo...
Abstract: Compassion fatigue occurs when counsellorsamong other health professionals begin to experience the pain and suffering of the people whom they serve. Although there is substantial literature supporting that, people who work with trauma clients are impacted positively and negatively, most of the studies have focused on the positive impact of work and the qualitative evidence is inconsistent. Further, most research has been conducted outside Kenya and most of the research has been car...
Abstract: end of the Cold War, marked by the shift from a bipolar to multipolar security order, prompted a significant change in Japan’s relations with Africa. New political and economic challenges, which have been accelerated by the process of globalization, have forced Japan to adjust its foreign policies accordingly- especially in the African context. The primary goal of this study is to analyze how the concept of human security has influenced Japan’s foreign policy towards Africa sin...