Various phases have emerged in the development of Modern African poetry, each with its poets and ideology. These phases are the pioneer phase, the modernist phase and the contemporary phase. This paper swiftly traces the origin, development and features of what today is called modern African poetry. It treats Modern African Poetry as an offspring of the African oral traditions and the African colonial experience, and as a reactionary tool against the whips of neo-colonialism in African states.
This essay attempts a moral criticism of Americanah and provides a rationale for its offensiveness. With the provocative ending given to the novel, this essay maintains the stance that Adichie engages in an intentional distortion of what is considered rational and moral in Africa not to leave the African reader offended, but to stir an anger in him and give him a deeper conviction of the morality he truly stands for.
ABSTRACT Nigerian novelists and filmmakers deploy cultural codes to communicate certain messages and create a genuinely Nigerian narrative art recognisable to the reader and viewer. Even when the process of conveying a message seems overt, certain messages are still artistically encoded for the reader and viewer to crack. Consequently, this study critically elucidates how cultural signs convey meanings in Chika Unigwe’s Night Dancer (a novel) and Kunle Afolayan’s October 1 (a film), whic...
ABSTRACT This study examined the relationship between online public relations and customer engagement with First Bank of Nigeria as the focus of the study. This study was prompted by perceived inability of organizations to engage their online publics. The research design employed for this study was survey. The instrument of data collection was questionnaire. To achieve this, 250 customers of First Bank responded to questionnaire and the Head of Media and External communication of First Bank ...
Our experience and knowledge of the human nature are always incomplete and fragmentary. This inability to achieve a comprehensive grasp of what we are is often revealed as we attempt to clarify the concepts that emerge from our lopsided understanding of human nature. The concept of self is a case point. In this essay, we focused on the idea of self in philosophic literature; we affirm that self is seemingly lost in the multiplicity of its aspects. Kierkegaard Existentialism shows that existen...
TABLE OF CONTENTS Cover Title Certification Dedication Acknowledgement Table of Contents List of Tables List of Figures (or other illustrations) Abstract CHAPTER ONE INTRODUCTION 1.1Background to the study 1.2Statement of the problem 1.3Objectives of the study 1.4Research questions 1.5Significance of the study 1.6Scope of the study 1.8Operational Definitions of the terms CHAPTER TWO 2.0Sources of Literature 2.1Review of the Concepts 2.1.1What is advertising? 2.1.2Historical Dev...
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ABSTRACT In this study, the researcher’s objective was to establish the effect of broadcast media in effective enlightenment on HIV/AIDS in Osogbo community: A case study of (Osun State Broadcasting Cooperation OSBC)”. The researcher sought to establish if HIV/AIDS programmes aired by OSBC FM are geared towards effective enlightenment on HIV/AIDS in Osogbo community. The background of the study highlights the history of HIV/AIDS in Nigeria. It details cases where media has been successful...
Abstract There is a symbiotic relationship between language, culture and literature as each reinforces, projects and distills the other. The need for the projection of African culture had informed the development of modern African literature which serves to enlighten, educate and showcase African worldview, practices and problems. Against the Conradian misinformed notion of Africans as a people without culture, this paper discusses aspects of African cultural ...
This critical need to know how dramatic appeals and elements influence the audience is the focus of this research work. This study therefore aims to examine the influence of dramatic elements in product advertisements on the consumers’ when it comes to purchase or buying decision. It will also establish if dramatic appeal in selected advertisements aid retention and recall at the point of purchase.
Abstract This paper discusses Nigerian Pidgin as a language that has risen through ranks and become a main unifying language for Nigerians at home and in diaspora. More than half the population speak and communicate with Nigerian Pidgin every day and many are learning daily, however, the government and education turn a blind eye to its increasing influence and cling to English language. In a country of such language multiplicity and diversity, English language ought to be the unifying langua...
This is a comprehensive history of Advertising in Nigeria. The paper examined the evolution of Advertising and Advertisements in Nigeria. It also also showcases important individual factor in the history of Advertising. Advertising is as old as mankind. The desire of humans to make others aware of the product and services they are selling in order to get some personal gain for themselves is innate. Therefore, it can be established that advertising has been in existence since the beginning o...
Abstract This study examined the “utilization of private school libraries by teachers and students in sabon gari local government area of Kaduna State” Nigeria. It identifies the concepts of private school library, the extent of availability of private school libraries; it also identified the types of Resources and Services Provided by Private School libraries, the utilization of private school libraries and the hindrances to utilization of private school libraries. The study adopted th...
This study examined the “assessment of the utilization of school library resources by secondary school students in Rimi College” and the objectives of the study were to examine the use of libraries by secondary school students in Rimi College Kaduna. Specifically, the study intends to identify the types of information resources available in Rimi College Library, Kaduna. To find out the extent to which students in Rimi College make use of resources in the school library. To identify the ch...
ABSTRACT This study investigated management of funds in academic and research institutes libraries in Southwestern Nigeria. Survey research design was used for the study. Data was collected with the use of questionnaire designed for the study from some selected universities and research libraries. Data collected were analysed with descriptive statistics. The results revealed that academic and research libraries mostly generate funds from government ...