Today nobody can escape from the wide influence of mass media (newspapers, television, advertising, videos, films, billboards, music, movies, magazines, and the internetetc.). Among the whole marketing tools, advertising is distinguished for the continuing impact on the observer’s mind as its impact is broader. Basically advertisement is a tool of the promotional mix that includes the 4p’s of the marketing mix (Product, Price, Place and Promotion). Nowadays, advertisement is a great sourc...
The era of advertising has gone from the one-to-many without feedback or active communication channels, to one-on-one and one-to-many with feedback and communication channels made possible by Netvertising. The potential consumers can now interact with an advert, make enquiries, scrounge for information, hereby influencing the consumer’s choice preference. Also it provides huge alternative to people by combining both the new and traditional advertising media with wider reach, higher impressi...
ABSTRACT This research study evaluates journalists’ level of adherence to the journalism ethics on reward and gratification in the metropolitan area of Jos, Plateau State Capital. After the survey research carried out within media houses in the metropolis of Jos, one hundred copies of questionnaires are distributed but only eighty-four were due filled and retrieved. Findings in this study reveal clearly that there is a high level of non-adherence to this code of ethics of the profession a...
ABSTRACT This project entails the materials used in the production of Homemade Watercolor, mostly used by Artist and beginners of Art. The homemade watercolor which is also known as artist paint. The materials used involve 5 kitchen Ingredients which as make the paint not to be different from other dollars’ paint. The process and the quantities of the Ingredient used. The container that is best to be used. The differences between the standard watercolor and the homemad...
It generally talks about the History of the people of Otuo. How they originated, where they originated from, their cultures, values, norms and practices. It also sheds light on their might and importance in the Benin Kingdom.
ABSTRACT This study, The Pattern and nature of seasonal Film viewership among University of Maidugri students notes that seasonal films comes in series and students consumes a lot of time watching this films to the detriment of their studies Research has shown that, films just like books, are important medium of cultural transmission and socialization. Thus, the concern on media Influence has led to the development of different communication theories in an attempt to explain the relationship ...
ABSTRACT This research work evaluates audience responsiveness to media surveillance reports about Lassa fever outbreak health issues among Abeokuta residents. The researcher adopted survey analytical method to carry out the study and the research questions that guided this research include what is the degree of responsiveness of Abeokuta South Local Government Area residents to media reports about Lassa Fever outbreak? What roles did media play in sensitizing the residents about the prevent...
ABSTRACT This research work evaluates the Impact of Media on the Buhari Administration Anti-Graft War Against Corruption in Nigeria: A Study of NTA and its seeks to examine the extent to which the media is contribution to the war against corruption in Nigeria, to ascertain the significant impact of Nigerian media in the war against corruption in Nigeria, and to know the extent at which Anti-graft Agencies are effectively combating corruption in Nigeria. The research work was given solid theor...
Abstract This paper aims to examine circumstances surrounding undergraduate students’ coming from different countries to study in the UK. International students who moved to study in the University of Cumbria participated in the study, using data obtained from online survey making use of open-ended questionnaires. Questions explored the mediating variables which impact place attachment and place id...
ABSTRACT This Project examines Role of public relations in crisis management, a study of Union Bank Plc. Garden Avenue Enugu. To achieve this, the survey research method was adopted. The researcher uses the number of the population as the sample size; this is because the population is already small to reduce as we know that the purpose of sample size is to reduce the large number of population. Three research questions guided the study. Research findings showed that public relations play ...
A comparative approach between the Tiv and the Christian concept of dearth and life after death.
ABSTRACT This study looks into the concept of digitalization, its contents, applications and challenges for the broadcast media in Nigeria. Since we are today living in the information age when the individuals, organizations and nations depend solely on the degree or amount of information at their disposal and how adequately they are managing it, the need, however, arises to also examines and analyzed literatures on digitization and the extent to which it has impacted on the operations of bro...
This research focuses on the influence of personality on factors that enhances interpersonal relationship. The research used multiple regression analysis to show the influence of each of the personality traits on interpersonal relationship.
ABSTRACT One wonders what the importance of comparing the acts of heroism in Beowulf and Sundiata is, since these two epics are products of two distinct and distanced cultures. In the quest to find out the essence of heroism in this context, the researcher was compelled to study both epics, partly for its own merit and also to peer into the universality of heroic traits or otherwise. From the study, one would observe that both epics convey different storylines, but express comparable heroic...
Abstract The research study examines the role of Media as an agent of political Communication and voting pattern in Ebonyi State 2015 general elections. It also analyses the determinants of the paradigm shift from hitherto religious, ethnic and regional affiliations vis-a-vis voting in Nigeria. The paper adopts the secondary methodology, which in the parlance suggests a descriptive research methodology from library materials. 376 questionnaires were drawn and distributed to eligible electorat...