"Times New Roman"" lang="EN-AU">ABSTRACT mso-bidi-font-family:"Times New Roman"" lang="EN-AU"> "Times New Roman"">The study is a descriptive survey designed to examine information and communication technology and changes in media production and distribution. A total of one hundred and fourteen respondents comprised staff of Vanguard and Daily Sun newspapers was used as sample size of the study. The study however collected its data from primary and secondary sources. Primary data...
ABSTRACT This research carries out a sociolinguistic phenomenon of code switching in Urhobo language. Its aim is to explore and analyze Urhobo language from a sociolinguistic perspective in the context of English as a second language in Nigeria. This will go a long way to offer a sociolinguistic insight to the contributions of Urhobo language, culture and way of life in the sociolinguistic context of English as a second language. The data for the study was sourced and collected orally from...
ABSTRACT The role language plays in the context of society or the individual is also referred to by the term function. Language is used to communicate ideas, to express attitudes, and so on. It may also be used to identify specific situations such as informality or intimacy. Language can also come as slang. While slang is a variety of speech characterized by newly coined and rapidly changing vocabulary, used by the young or by the social and professional groups for ‘in-group’ communica...
PREFACEThe fundamental importance of this discourse is to highlight the origin and growth of Elu-Ohafia in Abia State of Nigeria and the socio-political and economic life of Elu Ohafia, Abia state.Apparently, there is not much written literature regarding the historical origin of Elu Ohafia. Much of the conceptual knowledge is oral hence there exist so many school of thought. This underscore the importance of this work as it attempt to research on this fact and provide veritable account. In...
ABSTRACT As a form of mass communication closely linked with the world of commerce and marketing, advertising is a powerful tool for the flow of information from the seller to the buyer. It influences and persuades people to act or believe. Sales promotion is a temporary element of the marketing process that is used to raise sales by causing excitement and providing some incentives to subscribers, thereby inspiring them to make a positive patronage decision. Promotional advertising is one of...
ABSTRACT This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu. The statement of the problem was to find the advertising strategy used and the specific advertising tools or styles employed in influencing viewer’s behaviour of television. The research method that was used is S...
ABSTRACT This research work critically examined on Challenges facing Nigeria Media Establishment, faced with different organs of the media such as the radio, television, newspaper, etc. I narrowed down my research to television using NTA Abuja as my case study. Below is a brief run-down of my research procedure and finding. The first chapter looked at the historical background of the study, stating the research problems and the aims and objectives of the study. It also highlighted the ...
ABSTRACT This study of Gate-Keeping and How Media Ownership affects it Follows The Tradition of lewin (1947), white (1950) and swider (1967). It will reveal that as a concept, gate-keeping hold great promise in African mass communication research. Survey research method will be used to collect data from 25 senior reporters and editors at the Federal Radio Corporation of Nigeria Enugu. The research will reveal that corporate philosophies and policies of media organizations affect gatekeeping ...
ABSTRACT The essence of this research work was to evaluation of the role of the interne in elevating communication efficiency in Nigeria. It is not an attempt to know whether or not the internet has penetrated Nigeria, but a critical assessment of the role of the internet in promoting an effective communication in Nigeria in the least five years. The objectives of the study is therefore 1. To analysis the impact of the internet as a communication technology in Nigeria in the leas...
ABSTRACT The aim of this research work is find out the crisis resolution of ijaw/ itesekiri of 1997.In the chapter one we make a research on the conflict between the ijaw and itesekiri of warri metropolis between may and July 1997 which could be regarded as inter – communal feud as a result of economic and political tuasles. While in chapter two we took onto the sources of literature, the Review, social objective political objectives and summary of literature Revie. Chapter three we make r...
ABSTRACT From all indications, it has become obvious that the mass media has a great role to play in the management of human rights abuse in Nigeria, taking into cognizance their role in the society which includes surveillance of the society, correlation of the various ideas and transmission of the various interplay of ideas amongst the different segment of society. This is...
ABSTRACT Ezeagu is among the tribe that produces art in Enugu State. Most of them are now Christanions, yet the old traditions still have a powerful influence in the life of Ezeagu people. It is better for one to trace the history of his people and pass it on to the younger ones. The Art of Ezeagu people suffered much humiliation and neglect at the advent of western civilization. The effect was felt more on the sculpture which comprised carving and molding. Such an event will deny generat...
ABSTRACTThe study deals with the analysis of the role of the Nigerian press in the democratic struggle in Nigeria. The research method used was the survey method, with the questionnaires and interview as the method for data collection. The study kicks off from the definition of democracy as the government of the people by the people and for the people, including brief definition of some features of democracy like popular sovereignty, popular consultation and periodical elections. Usin...
INTRODUCTION Advertising is a powerful and persuasive machine. It is an exciting, dynamic and fully challenging enterprise. It is a subject that cannot be ignored in our day-to-day life; infact world without advertisement is a bleak world” Awake 1988 Pg 1-6. Advertising is always ahead of us to greet us, Infact it has almost become a thorn in the flesh that the average individual cannot do without. He or she is exposed to several kinds of advertising messages right from the moment he w...
ABSTRACTThis study was carried out wit the sole objective of determining the appraisal of development communication as a tool for national development. In tackling this study, the researcher identified the researcher problem and used them to raise four research questions and for four research hypothesis. Literature relating to the topic under study was reviewed through both primary and secondary sources of literature. The researcher used survey research design that enable her to seek for ...