“In the last few years participative Television (TV) has seen the upward growth trend with innovative technologies being deployed by broadcasters“ Owens et al (1999).”Of the modern day inventions, the advent and spread of television channels across the globe have subtly changed the contours of social relationship. The literature on the influence of TV viewing is less. Man is a social animal and socializing plays an important role in keeping ourselves concerned about others in neighborho...
The place of radio for the purpose of education has been around for some time. The radio technology was developed in the 19th century and became an educational medium in the 20th century. Although according to Couch (1997) radio has been overshadow by television over the years but still remains a vital and viable medium for educational purposes in a large mass communication settings. Radio has the capacity to deliver quality educational programs to large audiences in an expanded geographical ...
ABSTRACT This research is an attempt to find out if Instagram influences consumer buying behavior using Aun Undergraduate students who were enrolled into the spring 2018 academic session. To find out the number of students registered for the spring 2018 session, Mr Yakubu Ayuba was contacted in order to get a concise and accurate number. In response to this request, the registrar confirmed that a total number of 976 undergraduates were registered and based on the Taro Yamane Formula, the con...
ABSTRACT This study assessed how celebrity endorsements influenced consumers’ behavior and other factors that predispose people to buy products. To do this, a number of products sold at the AUN Campus Store and Top 10 Store, all located within Yola Town and which are endorsed by Nigerian celebrities were selected and students of AUN were surveyed based on the assumption that they patronize the shops and also have the required exposure to provide smart answers to the questions posed. The ob...
ABSTRACT This study examines the perception of northern women on the use of sex appeal advertisements in Yola, the basis that underlined the northern women’s perception on the use of these advertisements and also investigates whether sex appeal ads influence the decision of buyers when purchasing any product. The study adopted both qualitative and quantitative method to gather data. Survey research design and questionnaires were shared to collect data. The findings reveal that there are ne...
ABSTRACT The research closes the gap between the audience and presenters of wazobia dem say dem say radio program and creates relationship between the public and broadcasters. Relying on the survey design and a 10-item structured questionnaire, which focused on how often they listen to Pidgin English programs on radio, and distributed purposively to 400 respondents, the study assesses meaning presenter of the program “dem say dem say” on wazobia FM tries to pass across to listeners of th...
SHUKRANI Shukrani jazila nazitakadamisha kwa Mwenyezi Mungu Raufu, imetimia tasnifu! Yeye ndiye wa kushukuriwa zaidi, amenipitisha salama katika tesi za ulimwengu katika kipindi chote cha masomo ya darasani na wakati wa uandishi wa tasnifu hii. Ama kwa hakika kidole kimoja hakivunji chawa, wala figa moja haliinjiki chungu, na mkono mmoja hauchinji ng‟ombe, walipata kusema wahenga. Kamwe siwezi kujidai kuwa yote nilofanya ili kazi hii itimie nimeyafanya kwa urazini ama ujanja wangu tu, ila ...
SHUKURANI Kwanza kabisa, napenda kumshukuru Mwenyezi Mungu mwingi wa rehema kwa kunijaalia uzima na afya njema katika kipindi chote cha kukamilisha utafiti huu. Pili, ninamshukuru msimamizi wa utafiti huu, Dkt Muhammed Seif Khatib ambaye alikuwa mwongozaji wa kazi hii na alifanya juhudi kubwa kuhakikisha kuwa utafiti huu unamalizika katika hali ya ubora zaidi. Mwenyezi Mungu amlipe ujira mwema, Amina. Aidha, nawashukuru walimu wangu wote walionifundisha kozi za Fasihi ya Kiswahili ambao kwa ...
SHUKURANI Kwanza ninamshukuru Mwenyezi Mungu kwa kunijaalia uzima wa afya katika kipindi chote cha masomo yangu hadi kuikamilisha tasinifu hii katika muda uliopangwa. Pia ninawashukuru wale wote walioshirikiana na mimi mwanzo hadi mwisho wa tasinifu hii. Kwa uchache ninapenda kuwapa shukurani zangu za dhati kwa kuwataja hawa wafuatao; Kwanza, ninapenda kumshukuru msimamizi wangu, Dkt. Zuhura A. Badru, ambaye alijikubalisha kuniongoza licha ya majukumu mengi ya kiofisi na kifamilia yaliyomka...
SHUKURANI Kwanza, namshukuru sana Mungu kwa ajili ya ukuu na uweza wake ambao nimeuona katika kipindi chote cha maisha yangu; hususani katika kipindi cha kuandika tasnifu hii, ambapo nimekutana na changamoto nyingi, lakini kwa upendo wa Mungu niliweza kusonga mbele. Pili, kwa namna ya pekee namshukuru sana msimamizi wangu, Prof. J.S. Madumulla. Ameniongoza vizuri na kuniimarisha sana katika uandishi wa tasnifu. Ustahimilivu, mwongozo na upendo aliouonyesha kwangu ni mkubwa. Namwomba Mungu a...
This study examined peace reporting by Nation newspapers in the run up to the 2013 elections. In the run up to the 2013 general elections, Kenyans were constantly reminded of the 2007/2008 post election violence through newspaper reporting. Since the media is inextricably connected to elections, seemingly there was the need to interrogate the implications of peace messages in newspapers and the coverage of elections held in Kenya. The objectives of the study were: to describe the Nation ...
This study examined the effectiveness of Kenya’s famine early warning information (FEWI) network from 2007 to 2013. The study assessed: presence of collaborative networks (NC), strength of networks (C), organizational commitment (OC), types of information commitments (IC), and perceived impact (PE) by stakeholders at FEWI’s strategy-capacitybuilding-network, the Famine Early Warning Systems Network (FEWS NET) and the coordination-implementer-network, the Kenya Food Security Steering Grou...
ABSTRACT Economic reforms are the different macroeconomic and microeconomic policies designed by the government to redress the distortion in the economy of any nation. It is important to mention that Economic reform is not peculiar to Nigeria alone. Almost all countries the world over have undertaken different forms of economic reforms at one time of the other. The contents and strategy of reforms have varied from country to country depending on the circumstance of each country. One of the c...
ABSTRACT The purpose of this study is to expose and evaluate Thomas Kuhn’s concept of paradigm shift in science with a view to showing that scientific progress is not achieved by appealing to traditional methods of doing science only. Scholars who uphold the traditional idea of science like Rudolf Carnap, are of the view that scientific innovations must exist within a tradition. They forgot that science can also be driven by moral, political and religious beliefs which according to Harding...
Intermedia Agenda setting –Instances when the media agenda is shaped by other media (Lopez-Escobar, Llamas, McCombs, & Lennon, 1998). #KOT- This is an abbreviation of ‗Kenyans on Twitter‘. Operates as Kenya‘s virtual ‗town square‘ where pre-dominantly on Twitter, people meet to discuss the day‘s issues. Through the hashtag #KOT, Kenyans on Twitter unite against perceived government corruption, respond to media misrepresentations of their country, share jokes, and participat...