ABSTRACT This research focuses on the language of alcoholic advertisement texts in Ghana. The purpose was to investigate the linguistic features embedded in alcoholic advertisement texts as well as their communicative functions. Picture taking, interviews and snapshots of televised alcoholic advertising texts were used for data collection. In all, ten pictures and three people were interviewed. The Layered meaning theory (Clarks, 1996) was used for the qualitative analysis. The findings reve...
ABSTRACT The objective of this study was to investigate the challenges associated with the use of concord in English language among the pupils of Our Lady of Lourdes Junior High School. Another objective is to propose an appropriate teaching and techniques to overcome such problems. Another objective is to use the findings of the study to improve the performance of pupils in the use of concord. The researcher adopted qualitative research design method. Random sampling was used to select pup...
ABSTRACT The study examined the perception of pre-service teachers regarding children’s literature and how their views impact their attitude towards literature for children. The study adopted Spolsky’s (1989) model of second language teaching and learning as the framework to College of Education students’ attitude towards the teaching and learning of Children’s Literature. Using a convergent parallel mixed method design and purposive sampling, data were collected by means of question...
ABSTRACT The portrayal of women in fictional works is still a contentious ground. Women authors have often bemoaned the portrayal of women in male-authored novels. Various scholars (Chukukere 1995; Kolawole, 1997; Fonchingong, 2006; Ohale 2010) have all argued that male-authored novels do not indeed portray a realistic picture of the African woman. This study looks at the depiction of women by women authors. The study adopts the Negofeminism theory to analyse the protagonists in four woman ...
ABSTRACT This study was designed to investigate the record keeping practices of primary school teachers in selected local government schools in the Sagnarigu district in the Northern region of Ghana. Descriptive survey design was used which employed a questionnaire to collect field data . A total of 200 primary school teachers selected through the random sample technique were used for the study. The data were analysed using descriptive statistics. The findings showed that although the t...
ABSRACT The broadcast media occupy a significant place in developed and growing democracies worldwide, providing media consumers with diverse entertainment and information products, impacting culture and helping define social reality. There is an increasing global demand for broadcast media. As the use of radio broadcast media increases in Ghana, the concern about the standard of journalistic practice has become a problem. The study investigated the knowledge and practice of media ethi...
ABSTRACT As work practices and living arrangements change rapidly in Ghana, mothers, who are considered as primary child caregivers, despite the considerable changes in gender roles, can be faced with making difficult decisions as they try to balance childcare with the demands of the workplace. Consequently, a large number of children grow up in the care of their mothers and other household non-maternal child caregivers. Despite these childcare arrangements, a comparative study of child care...
Abstract The 2015 Lagos State governorship campaign of the All Progressives Congress (APC) used sociocultural frames conjuring indigeneity and modernity to attract political attention and support. Constructed through religious, economic, cultural and humaninterest frames, a blissful future encapsulating the hopeful ethos of the city was projected. Reflecting and conscientizing their messianic aspirations, this existentialist paradigm attended to the hopes of the people for better living cond...
ABSTRACT Spousal communication, a feature of language, which unravels certain sociolinguistic characteristics of a husband and his wife, is a dominant feature of African novels by female writers. Previous studies on Emecheta and Adimora-Ezeigbo were theme-based, with little attention paid to spousal communication in their novels. This study investigated the dimensions of husband-wife linguistic and paralinguistic practices in two select novels of Emecheta and Adimora-Ezeigbo, with a view to ...
ABSTRACT The Christ Apostolic Church (CAC) has a reputation for high spiritualism, but it also has a subtle link with African traditional religion (ATR). Studies on the church have ‟ ‟ x the ATR elements appropriated in CAC in terms of the objects used, the procedures involved in their use and the functions associated with them. x - interviews were conducted with purposively sampled 60 pastors (10 from each city) and 120 laity (20 from each city). A total of 360 copies of a questionnaire...
ABSTRACT Osogbo, the capital of Osun State of Nigeria, has become very popular as a centre of art and culture in Yorubaland for many years. Both traditional and contemporary art forms are kept alive in the town but the attention of the outside world has been focused mainly on the latter while the major aspect of the former, the festival of images, has been conspicuously neglected.
Abstract This study investigates trends in media gatekeeping research, specifically in terms of research methods and theoretical application. Through a meta-analysis, 128 media gatekeeping-related studies purposively drawn from communication-based journals (published between 2000 and 2008) were content analysed. The findings reveal a progressive drift from quantitative method (38.3%) towards qualitative method (57.0%): a deviation from previous submissions that communication researchers pref...
ABSTRACT Crime, an act that contravenes societal values, and punishment, the penalty attracted by such act, are issues that abound in modern African novels. Previous studies on these novels have often examined the authors‟ thematic pre-occupations such as poor governance and political disillusionment, without adequate attention to the novelists‟ depiction of criminal acts and the consequent punishment. This study, therefore, examined the portrayal of these crimes and the punishment they ...
ABSTRACT Yoruba child-rearing practices are predicated on a distinctive cultural value-system, marked by continuous changes. While an extensive literature has evaluated aspects of the practices in relation to child-development, family and educational studies, there has been little concentration on the shifting patterns. This study, therefore, ethnographically explored the changes in child-rearing practices among Yoruba parents in Ibadan, Nigeria, with a view to affirming how socio-economic t...
ABSTRACT This paper inquires into the personality , identity and work of the contemporary Muslim woman activist Zaynab al-Ghazali al-Jubayll (1917-2005).