The Cambridge Analytica data scandal has sparked a widespread privacy debate and put Facebook in the eye of a PR storm. Automatically this raises questions from an advertisers perspective. ‘Should we gear up for an audience decrease and reshuffle budget?’ Not really. No advertiser data has been affected and this is mainly an issue on user level, so Facebook already implemented actions to solidify the privacy of its users which is a benefit for advertisers too. It was a former staff member...
A Paper on the Effectiveness of Internet Advertising on Consumer Behaviour of Students
It is well known to Tom, Dick and Harry that Yoruba tribe is one of the three major tribes in Nigeria whom have vehemently served and have shouldered the country times without number as their contributions to all of her sectors: education, politics, economy, law, health, entertainment etc. are pivotal and mammoth; it is not new to everyone that Yoruba domiciled in Western part of Nigeria and they speak Yoruba language which has more than 40 million native speakers. Seven states are regarded a...
ABSTRACT The objective of this work is to examine the role of popular music and language influence with reference to the Hiphop genre in propagating morals in our immediate society. When technology was non-existent and before the western ideology meets Africa, music has forever take significant stand in traditional folklore, festival, rituals and other important aspects of our cultural heritage. Over the years, the music of Africa has played more roles in social integration and development as...
This paper examines corruption in governance in Nigeria, using Niyi Osundare's The State Visit. Osundare condemns corruption which he sees as appalling in Nigeria.He states that embezzlement of funds among government officials is on the increase. Unemployment soars; there is a poor state of infrastructural facilities. Those in the academics are not left out of corruption as they compromise their supposedly intellectual integrity and honesty as a result of lust for power and opulence. There is...
ABSTRACT This research was motivated by my curiosity to explore some aspects of the phonology of Khohumono, a language spoken by the Bhahomono people in Abi Local Government area of Cross River State, Nigeria and to contribute to the development and standardization of the language which is still in the minority. The work therefore seeks to establish accurately the number of consonants and vowels in the phonetic and phonemic inventory of the language and also examine their distribution in t...
ABSTRACT The aim of the study was to analyze the impact of social media on the student’s academic performance [A study of students of University of Abuja]. To achieve this, the survey research method was used. Subjects were drawn from the University of Abuja, using the simple random sampling technique and purposive sampling. Four research questions guided the study. Research findings showed that a great number of students in University of Abuja, had access to the internet. To this end, the ...
CHAPTER ONE INTRODUCTION 1.1Background to the Study According to Parekh and Rupal, (2012) advertising is a form of marketing communication used to promote or sell something, usually a business's product or service. Advertising is how a company encourages people to buy their products, services or ideas. An advertisement (ad) is anything that draws good attention towards these things. It is usually designed by an advertising agency for an identified sponsor, and performed through a variety of...
CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products by many. The third and fourth National development plan was for self sufficiency. The country had to minimize impo...
Abstract Translation entails the presentation of texts and their meanings, which originally exist in a particular language, in another language.Scholars such as Catford (1965),Wisner G. (2013), Osundare (1995) andOsakwe (1998) have studied the intricacies in translationyet, little was done on the concept of translation equivalence especially as it relates to meaning. Therefore, this paper examined translation equivalence as a semantic strategy in Soyinka’s Forest of a Thousand Daemons.Sele...
Abstract Qur’an, the main source of the Islamic faith, is a book believed by its followers, the Muslims, to be completely of divine origin. The eloquence, depth, meaning, and beautiful language of this book surprised thinkers and critics world over. Even, non-Muslim scholars agree that the Qur’an is Arabic literature par excellence. Despite its Arabic origin, there are thousands of Muslims who do not possess the knowledge in Arabic and study the Qur’an in English. English speaking read...
ABSTRACT Hip-Hop music in Nigeria is a very popular brand of music which is heard practically in all parts of Nigeria and is both respected and appreciated by Nigerians. Scholars and researchers such as Omoniyi (2009), Akande (2013), Auer (2011) and Adedeji (2000) have worked extensively on Hip-Hop music but only a few researches have been carried out on the use of code alternation in music, let alone in Hip-Hop songs by ...
The purpose of this paper is to discuss learning disabilities (LD). Conceptual framework was developed to understand the meaning of the concept – learning disability, who they are, their characteristics and the various types. The paper found out the causes of learning disability to an individual, the inherent signs and symptoms among varying ages, problems associated with learning disabilities such as –social adjustment, motivational difficulties and poor social cognition. This paper is o...
ABSTRACT This study examined the “Administration of Islamic Law in the Sharia Court of Appeal in Gwagwalada Area Council, FCT”. A survey research design was adopted for the study. One hundred (100) respondents were randomly selected from eight departments of the Gwagwalada Area Council Secretariat, FCT. The main instrument used for this study was questionnaire and the data collected were analyzed using frequency counts and percentage. The findings from the study revealed that the sharia ...
ABSTRACT This study is meant to investigate the impact of globalization on economic growth, also the influence of globalization on the Nigerian economy. It is obvious that Nigeria as a country still depends on the importation of productive inputs despite all efforts to develop her local resources. Thus, the objective of this study is to determine the impact of globalization on Nigeria economic and industrial growth. The study reveals that for Nigeria to benefit from glo...