ABSTRACT In any academic pursuit all over the world, there must be situations and reason which could propel a research or project of this nature. This same thing applies to this project which was tentatively researched and written in order to help students who may want to inquire more on the role of the Nigerian Press Council as a regulatory machanism for the conduct of journalism practices in Nigeria. The Nigerian Press council though not performing quite to expectation in regulating jou...
INTRODUCTION 1.1BACKGROUND OF STUDY Television advertisement represents one of the several stimuli to which children are exposed, like other kinds of stimuli existing within their environment. Television advertisement has a powerful tendency to influence children’s behaviour and general way of life, thus study examines the kind of influences or effects advertising on television can have on children. Seventy-six years ago, in 1928 to be precise, a new dimension in communication and publicity...
ABSTRACT In this study, the researcher setnut to examine the role of the media in the crusade against global terrorism. Towards achieving this end, 79 staff of two media houses in Nigeria, namely the publishers of the punch and vanguard newspapers were used as the study sample. These 89 members of the study sample were given 89 copies of structured questionnaires to complete. The analysis of their responses led to the following findings. i.The Nigeria media had been playing notable rol...
ABSTRACT This examine the role of mass medial in educational development in Nigeria. The background centre on the role of mass medial in educational development in Nigeria finding out whether television plays an effective role in formal education. The researcher has attempted to carry out series of analysis and study to confirm that the NTA programme-“Science for schools” actually perform its educational role. This study confirms that the programme actually projects the educational co...
ABSTRACT This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful empirical studies have uncovered or shown that advertising actually influences people’s choice and consumption of some goods and services as well as their buying habits, especially peak milk in can and sachets. Furthermore it has found out that advertising brings a lot of ...
ABSTRACT This study is geared towards finding out the role of television in political mobilization of rural areas in Nigeria with special reference to Njikoka Local Government . For this study, five rural towns in Njikoka Local government Area were studied. The important of television as the most mobilization media of mass communication is universally acknowledge, the use of television is limited because of some factors that militate against its full utilization, such as h...
ABSTRACT African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press. The company is actually very much interested to know its public problem areas and opportunities with the aim to improving the organization’s overall performance do not kn...
ABSTRACT Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the sellers and buyers in order to change the attitude and behaviour of both parties. This study aims at identifying the variable that inhabit the achievements of marketing objectives of firms and organi...
ABSTRACT This study was carried out to determine the newspaper readership pattern among youths. This arose because it was thought that the youth did not read newspapers and their use of other media was minimal. Against the background of seemingly lack of readership among the youth. Questionnaires draw administered to ascertain the extent of reading habit formed by this group. The student of the Institute of Management and Technology, Enugu were used as a focus. This was a good sample ...
INTRODUCTION 1.1BACKGROUND OF THE STUDY This in balance of news flow is a complex and varied phenomenon which can occur in different forms and a exists in all media the news paper, radio film and television. Communication is a part of the general development process that provides the needed between planners and their goals. No nation can survive without workable information channels that allows in and out passage of adequate flow of information to the various part of t...
ABSTRACT Development is the process of moving the world or mobilizing communities as a whole to engage in the task of self-improvement with the available resources. In same vain, Education is necessary not only to help in improving all aspects of a person but also all aspects of a nation’[s development. Following this, the Poly-Air Programme of ESBS/IMT Enugu, become a vital instrument to help the less privileged and those who are unable to go to regular tertiary Institutions, to improve ...
ABSTRACT This study is aimed to ascertain the impact of Mass Media Campaign aimed at curbing the spread of the disease Aids among teenagers in Benin City. The objective of the study is also to find out through sample survey whether the teenagers are really getting sufficient information about AIDS blue so as to enable them inform their opinion about the diseases. The study look account of the sex, marital status, “Occupational variables that were of relevance to the study. The researcher us...
ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected financial institutions)” was carried out with the objective of: -Finding out the impact of public relations on consumer patronage of NTA Services -Finding out of public relations a successful tool in attracting and retaining customers. -Finding out which public relations tools are most effective. -Recommendi...
INTRODUCTION 1.1THE EVOLUTION OF MANAGEMENT INFORMATION CONCEPT For as long as men store to accomplish task, make decision about scares resources in uncertain situations management will continue to need information. In this managerial world of increasing uncertainty due to rapid change, information becomes the key to management effectiveness. Today’s manager faces a confusion of potential sources of information, he has to determine what information he needs. This is now a new and ...
ABSTRACT The study deals with the analysis of the role of the Nigerian press in the democratic struggle in Nigeria. The research method used was the survey method, with the questionnaires and interview as the method for data collection. The study kicks off from the definition of democracy as the government of the people by the people and for the people, including brief definition of some features of democracy like popular sovereignty, popular consultation and periodical elections. Usin...