ABSTRACT The major thrust of this work is to assess the value of television advertising in promoting brand loyalty; using Etisalat Easy Starter campaign in the Benin Metropolis. This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This study helps to show the importance of television advertising in ensuring customer’s loyalty. This research work also helps Etisalat company to know if the people of Benin are exposed to their TV commercia...
Researchers on reading have come up with different views on reading. According to Widdowson (1979) reading is an interactive process that goes on between the reader and the text, resulting incomprehension. Reading is therefore seen as the combination of textual information with the information the reader brings to the text resulting to the comprehension of the text. Anderson (2000) notes out that reading is a mental process, not getting from print but engaging the reader‘s mind to decode me...
Throughout the passing of times, women have been major influencers of what happens in their society. Either passively or actively, they make contributions to their surroundings sometimes doing this subtly. Their influences extend towards all aspects of human endeavours. However, for the purpose of this paper, we shall limit ourselves to the contributions of women in the African continent and how successful they have been as saviours of their societies through changing scenes.
ABSTRACTS This research work focused on early marriage as an antidote to illegal relationship (premarital sex) among the youth, Ilorin south Local Government Area of Kwara State. Premarial sex is an isssue which most people r1efuse to talk about. It is sadly, still in a Muslim society, premarital sex is no more recognised as a forbidden fruit. Illegal relationship involves the various sexual activities performed by unmarried individuals. Illegal relationship is considered a major sin ...
ABSTRACT This study was carried out to assess the food consumption pattern and micronutrient intake of mothers in Ojo Local Government Area in Lagos State. One hundred and eighty respondents were selected randomly. Data was collected using food frequency and anthropometric data such as height, weight and body mass index. Other date collected include the socio-economic and demographic characteristics of the respondents. The data were analyzed using descriptive analysis such as freque...
Death is a factual reality that every human being must encounter. However one fundamental question runs through the minds of men, “what happens after death?” when we die is that the end of our existence or is there a continuous existence in another form? There have been various stories about events that seem to suggest that even after death though the body decays, the soul of the person leaves on. This immortality of the soul is either explained as in the case of most Africans, through a...
The study evaluated online reference services through social networking sites in selected university libraries in Nigeria. A survey approach was embarked upon to ascertain patrons’ level of awareness, their preference, source from which they were inform of existence of the service, effectiveness of the service and their level of satisfaction with online reference service through social networking sites...
Knowledge management is a cross-disciplinary domain that cuts across library and information science, management science, cognitive science, computer and information science. Its multidisciplinary attribute is what is responsible for its different perceptions from different disciplines as well as professionals from the same profession of which library and information science professionals are not e...
Tones are a central part of any tone language. The culture of every society or group is imbibed in the language spoken by such a community or group. This research work looks at the influence of tones on the features of Tiv language. The main objective of this research is to look at the effects of tones on the segmental and supra-segmental features of Tivlanguge. The researcher in this work strives to define the concept of tone(s), and reveals the salient features and relationships between...
Abstract This dissertation is an exegetical reflection and application of Hebrews 1:1-4 from the Ewe Bible in the Ewe context using two main approaches, the Mother Tongue Criticism methodology of biblical studies and the Comparative Approach. Over the years, many African Christian scholars have painstakingly endeavoured to bring the traditional religions of non-Westerners such as in Africa and Asia from the margins to the centre of focus for Christian engagement. The idea is not revolutionary...
The idea that humans are naturally good is an underlying conviction and a compass directing Rousseaus philosophical rumination. Specifically, his position is that men are not naturally egoistic as Hobbes would have us believe but have an inherent quality which disposes them to seek the well-being of others. For him, everything was good as it left the hand of the creator; everything degenerated in the hands of humans. There seems to be an obvious contradiction, how is it that everything which ...
An Empiricist and Idealist Critique of the Idea of Substance Abstract: This paper examines the concept of substance in terms of the traditional view of it as something that exists to support the properties of things or objects generally. Critiques of this view by Berkeley and Hume, as well as their theoretical foundations of empiricism and idealism, will be analysed. In addition to determining what can be concluded from these critiques of the idea of substance, it will be discussed whether B...
Universal Basic Income & Inheritance Tax: A Modern Response to the Problem of Distributive Injustice in Contemporary South Africa Abstract: This paper examines the idea of a system of Universal Basic Income (UBI), along with inheritance tax, as a response to the problem of distributive injustice in contemporary South Africa. The focus will be on the works of Lafaye, who advocates for a reform of inheritance tax, and Van Parijs, who synthesizes the central case for basic income as a strategy ...
ABSTRACT Corruption is a persistent cancerous phenomenon which bedevils Nigeria. Corruption causes substantial social and economic harm. The Nigeria government's attempt to combat corruption have relied on strengthening legislation, introducing statutory investigative bodies, imitating public anti-corruption campaigns, and appealing to the integrity of individuals. Yet corruption remains a big problem in Nigeria. However, one approach that has yet to be pursued effectively is intelligence-led...
policies in Alvan Ikoku Federal College of Education Library. The study was an attempt to evaluate the level of the implementation of collection development policies. The researcher employed six objectives and six research questions. The descriptive survey research design was adopted for the study. Sample of 15 respondents was chosen for the study. The instrument used in collecting data were; interview, observation and the use of questionnaire. The data collected for the study were analyzed u...