ABSTRACT This study is aimed at evaluating the effect of tobacco advertising on youths, using student in Institute of management and Technology as a case study. The work opens up in chapter one and contains the background of the study, statement of the problems objectives of study, research questions, significance of the study and limitation of the study. Chapter two is a comprehensive review of related literature. While chapter three deals with the methodology. Chapter four contains the pres...
ABSTRACT Public Relations through sometimes over looked is a concept that is almost as old as mankind, the early man in all his naivety built public relations principles in his action he went in search of food. While the woman held forts in the home he led his life alongside animals in the force that is to say that he maintained cordial relationship between his self and the animals in the forest that I think is public relations at its incipient stage. The beginning in spite of this early Deve...
ABSTRACT This study is geared towards finding out the role of television in political mobilization of rural areas in Nigeria with special reference to Njikoka Local Government . For this study, five rural towns in Njikoka Local government Area were studied. The important of television as the most mobilization media of mass communication is universally acknowledge, the use of television is limited because of some factors that militate against its full utilization, such as h...
ABSTRACT Evaluation is a prelude to strategic action. Strategies once identified must be evaluated to determine whether it is serving the purpose. However, this topic is based on “The use of public relations as a tool for eradicating cultism in Nigerian tertiary institutions: A case study of institute of management and technology IMT, Enugu”. The main data-gathering instruments were questionnaire questions. Frequency and percentages were utilized in analysis of data. The major finding...
ABSTRACT This paper examines the role or the impact of Nigerian Press on shaping the country’s political structure period of study 1999-2004. A general study of Nigeria is because it happens to be the period when we witness a transition to civilian rule. Many library materials constituted the sample source and literature review. Dates were also collected through extensive reading of information material on the government administrative policy. There findings showed that by the period of 199...
INTRODUCTION BACKGROUND OF THE STUDY The tendency, most of the time especially in the developing countries, is for media practitioners to package their media contents well. In doing this, they do not take into consideration their supposedly diverse audience. This may be as a result of professional ignorance or perhaps taking the audience for granted. But taking the viewer, listener or reader for granted today is ver costly on the part of the communicator. In same vein, may be the ...
ABSTRACT The attitude of television audience toward commercial interruption in television programmes is a research work carried out through scientific and empirical method in attempt to find out what television commercial interruption is all about and how it affects the audience and suggestion on what to do in order to better the performance of the media houses towards the television commercial interruptions. It goes a long way to carry out a research on this topic by drawing up questionnaire...
INTRODUCTION It has been observer that female student journalist have negative attitudes towards taking up journalism as a career on graduation. This negative attitude is highly reflected in the number of woman engaged in communication work in various media of communication all over the country offering courses leading to the award of various degrees and certificates, including national and high national diplomas, bachelors degrees, and masters degree. The increase of female journalist in t...
ABSTRACT The purpose of this study was to find out the effect of television educational programme on children. One hundred and eighty respondents were randomly selected for the study in Enugu Sate and questionnaires were distributed to them. To accomplish this task, the following hypothesis were tested. H1:Educational Programmes stimulate interest of school children in education, H2:The timing and suitability of educational programmes on NTA channel 8 to children in Enugu State H3:Vis...
ABSTRACT In Nigeria, we have three kinds or types of media ownership. These include, private ownership, government ownership and mixed ownership. The essence of embarking on this research work- Media ownership and its influence on editorial policy is to x-ray the extent the publishers, or owner(s) of various media houses has gone in using their ownership factor to determine the pace such a media (or media as the case may be ) follows. However, the work is extensively treated from chapters 1...
BACKGROUND OF THE STUDY. The media of mass communication has two important broad sub – divisions, the electronic and the print media. The print media involves mainly the magazine and newspapers. These are regional and national informers which provides retrievable, researched and indepth news – stories of events. Since its inception in 1859, courtesy of Henry Townsend, print media has...
ABSTRACT This research work on the management and Administrative effective effects and means of creating awareness on radio television for beverages was carefully carried out based on the essential lateness received in business administration and management courses. I was also able to recognize the fact that there are some management and administration functions that need to be ju...
ABSTRACT This project is based on the theoretical and practical study of the media ownership on professionalism. In this work, I revaluate the two types of the media-that is, government ownership and private ownership (Minaji System Television Obosi and Nigerian Television Authority Enugu) with a view to recommending a more effective ownership that is, the type of ownership that is geared towards attaining professionalism in media operations. Professionalism in media operation could be achie...
ABSTRACT This project is written with the intension of bringing communication effectiveness between managers and employees to reality. Since no function in business is consistently more dynamic than management communication system, it is based on experiment to evaluate the effectiveness of communication between managers and employees, whether it is done orally written, electronically or otherwise. As a matter of fact, the primary objective of this work describe the signification of accurate c...
ABSTRACT The aim of this project is to analyse The Role of Radio in mobilising Women for politics in Nigeria period of Study from 19961 – 2004. The system of Communication through Radio plays a major role in mobilisation of woman for politics on Nigeria, Improving lot of Nigeria women is a prime target. In Nigeria with the regard to women politics and information awareness, radio plays major parts then any other means of communication. Meanwhile, women in the rural areas are more closer to ...