This study has the following objectives: i. To know the extent to which the independent Television Benin Programs have gone in mobilizing voters in rural areas during elections. ii. To find out the responses of the rural areas surrounding ITV and programs of Independent Television Benin that promotes political mobilization. iii. To examine the strategies employed by Independent Television Benin to achieve political mobilization in Uziare and surrounding areas. INTRODUCTION The Nigerian e...
The study have the following objectives: 1. To access the gain the hotel stands to obtain from aggressive advertising. 2. To find out how the hotel budget for advertisement 3. To find out how NTA Enugu charge for advertising. INTRODUCTION The impact of advertising for businesses and brands in the 21st century has become imperatively permanent and therefore cannot be overemphasized. Advertising, it is generally believed, dates back as old as man himself, and thus has been present in his ...
ABSTRACT The major thrust of this work is to arise the impact of television advertising on Etisalat market audience; a study of Owerri metropolis, Imo state (January – June 2013). This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This work is aimed at solving the problem of how to communicate with different demography of audiences of the Etisalat company and the appropriate media to use. This work also helps Etisalat mobile company to kno...
Abstract This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly impacted in promoting sales of MTN products in Enugu metropolis and a great number of the residents in Enugu metropolis strongly believe in MTN adv...
Abstract The aim of the study was to analyze the impact of social media on the student’s academic performance [A study of students of University of Abuja]. To achieve this, the survey research method was used. Subjects were drawn from the University of Abuja, using the simple random sampling technique and purposive sampling. Four research questions guided the study. Research findings showed that a great number of students in University of Abuja, had access to the internet. To this end, the ...
Abstract The aim of this study was to determine the impact of social media on modern journalism in Makurdi metropolis. To achieve this aim, the survey research method and chi-square were used. Subjects were drawn from journalists in Makurdi metropolis in Benue State, using the purposive sampling technique. Three research questions and one alternative hypothesis guided the study. Research findings showed that social media have enhanced the productivity of journalists in Makurdi metropolis and ...
The objectives of this study are: 1. To find out if Information and Communication Technologies are used by Atlantic FM, Uyo in it broadcast reporting. 2. To find the extent ICT is been applied in broadcast reporting in Atlantic FM, Uyo. 3. To find out impact of Iformation and Communication Technologies on the output of broadcast reporting in Atlantic FM Radio, Uyo. 4. To make recommendations on the use of ICT on news report. INTRODUCTION Broadcasting has been at the forefront of ma...
The objectives of this study are as follows; 1. To examine whether Gulder advertisement impact on the behaviour of students of ESUT. 2. To examine the nature of impact Gulder advertisement has on the social behaviour of students of ESUT. 3. To determine the level of impact Gulder advertisement has on the social behaviour of students of ESUT. INTRODUCTION The Nigeria marketing environment today is one of aggressive and unfriendly competition among both manufacturer...
Abstract This project on ― impact of Freedom of Information Act: A study of journalism practices in Uyo community – from January to June, is aimed at finding out how Freedom of Information Act impact positively on the life of practicing journalists in Uyo community. In carrying out the study the researcher used survey design method, while questionnaire was the instrument of the study. Simple tables and percentages were used in analyzing and presenting the data collected. The researcher ma...
The following are the objectives of the study To know the number of children exposed to the Breath Away Programme, Cross River State Broadcasting Television. To know how parents and guardians guide their children on the viewership of the Breath Away Programme, Cross River State Broadcasting Television To know the impact of Breath Away Programme on children of Yakurr Local Government Area INTRODUCTION This chapter gives us an introduction to the research „‟Impact of Breath away (CRBC TV...
The objectives of the study are; To find out if the hazard of journalism as a career scare women away from the profession. To find out if the fragile nature of women make them drop their profession for less hazardous jobs after their training. To find out possible solutions to the female apathy to the journalism profession in Nigeria vis a vis counterparts in other countries. INTRODUCTION Journalism is the collection, preparation and distribution of News and related...
The dominant literature in Africa had been oral literature, oral literature has been existing since a long time. There was a long delay in the emergence of written literature because of the wide-spread illiteracy in Africa. The blacks have suffered injustice from the white race right from the time of slavery, this we got to know thru history. It was among this group of Africans that crossed the sea and came in closer contact with the West, this contact now brought about the first seeds of...
The paper examined briefly how library and information services have undergone various stages of transformation from inception. Other factors that hastened the development of library and information services were discussed and how changes in technology have influenced changes in library and information services in Nigeria. The impact of ICT in Nigerian libraries was discussed. Measures needed to improve the use of ICT in Nigerian libraries were also discussed Initiatives and programs aimed at...
The study aimed at examining the impact of information and communication Technology (ICT) in library services in Nigeria with a case study of selected univerity libraries. The paper traces briefly the history of Library in Nigeria. The study adopted the descriptive survey method. The questionnaire was used as instrument for data collection. The data collected were analyzed with the use of tables and simple percentages. From the analysis of the data collected, it was found that the digital r...
Information and Communication Technology (ICT), has added value to the services provided by Nigerian libraries. This study employed a survey research method on the use of ICT in Nigerian libraries: a case study of Covenant University library. The respondents were students and faculty of the university. The findings show that Covenant University library, has an abundance of computers connected to the internet with web based Millennium software. The students and faculty make use of online p...