ABSTRACT The importance of Advertising is ubiquitous to every person or profession. It has been part of our daily events irrespective of our lines of discipline like teaching, medicine, accounting, business, agriculture, politics etc. This Study examined the effect of Political advertising on voting pattern of the electorates during the last 2011 governorship election in Lagos State. It searched for the importance of poli...
In politics today, the media are very important in reporting political activities. There are certain ways they report political actors which allow the people to develop a level of perception about the politicians. The media often frame reports, not only for people on what they should think about (agenda setting)but on how they should think (framing). This study critically examines the types of framing that the media explored during the 2015 presidential elections in Nigeria. TABLE OF CONTEN...
Abstract The study dealt with the teaching and learning of the theme of corruption in Achebe’s A Man of the People in secondary schools in Anambra East L.G.A. of Anambra State. Four research questions guided the study. The literature review was done in four sub-headings: Conceptual framework; theoretical framework; review of empirical studies and summary of literature review. The study adopted a survey research design. The population of the study was all tertiary institutions in Anambra...
ABSTRACT The study dealt with the Factors Impeding the Effective Learning of Mechanical Accuracy among Secondary Schools in Onitsha North of Anambra State. Four research questions guided the study. The literature review was done in four sub-headings: Conceptual framework; theoretical framework; review of empirical studies and summary of literature review. The study adopted a survey research design. The population of the study was all the students of public secondary schools in Onitsha N...
The Èfik language is a Lower Cross language spoken in Cross River State of Nigeria. The study examines the segmental, suprasegmental and phonological processes of the Èfîk languge to establish the exact phonemic status of thelanguage with spectographic evidence. Goldsmith's Autosegmental phonology (1976) is adopted as the theoretical frame. A reduced SIL Comparative African Wordlist was used as our Wordlist. The list was administered on informants and their utterances were recorded with a ...
ABSTRACT In a world of fierce competition and emergence of internet as a powerful, borderless media, gaining and retaining the attention of consumers and customers and persuading them to buy products and services through the broadcast media is becoming more challenging and important. Although advertising has been proved to be effective in providing market information about products and service, yet its understanding and comprehension to the masses has been questioned consistently. Thus, it is...
CHAPTER ONE INTRODUCTION 1.1 Background to the study Studies have focused on how television programmes that appear to be “real” alters the viewers’ perception of reality (or social reality) (Nwafor, 2015). However, recently a new fad in television has surfaced and it appears to be taking over. Reality television shows are overtaking the networks leaving behind an even bigger effect than that of regular television. Reality TV as a genre of television programming that has grown over...
INTRODUCTION Advertising is one of the most powerful socializing forces in our culture. Analysts have often state that “advertised products sell more than products that are not advertised. Adverts shape our attitudes and our attitude shape our behaviour. Benson (1999) Most producer believe that advertising as an element of marketing mix is required to achieve marketing objectives and goals Dauda Usman (1986:18). Advertising precisely is one of the communication elements in the Market...
EFFECT OF SOCIAL MEDIA ON THE CHURCH ABSTRACT There is no doubt that social media has gained wider acceptability and usability and it is also becoming probably the most important communication tools among people. Church is simply a particular Christian denomination or group of Christian believers. There is perceived effect of social media on the church. Several authors had considered the pro and con of social media on the Church. However it is necessary to view the effect from a scientific ...
ABSTRACT This study “An Assessment of the Role of Mobile Phones in Interaction among Undergraduate Students of Ahmadu Bello University Zaria” is to find out the uses of mobile phones, the impact of social media on interaction among undergraduate student of Ahmadu Bello University Zaria and to identify the aspect of social media that impact more on the interaction. Cross sectional research design was employed with a sample size of 320 using multi-stage sampli...
"An analytical and rhetorical studies of adhattana'iy poem" is a research project submitted to the department of Arabic Ahmadu Bello University Zaria-Nigeria, 2016. In partial fulfilment of the award of bachelor degree of Arts in Arabic. The research was divided into four chapters Chapter one: Introduction Chapter two: The biography of the Poet: ibn zaidun al'andalusy Chapter three: Analytical studies of the poem Chapter four: Rhetorical studies of the poem. The conclusion.
This research work “Logical Atomism: A Contemporary Philosophical Trend” will present an analysis of philosophical trend of logical atomism down to logical positivism. This research work will therefore examine what the movement entails and depicts, challenges, flaws, achievement, the gap in knowledge and critique levelled against them. Hence logical atomism and logical positivism will be critically analyzed to see whether it accomplished the aim set out to achieve and how it affect our co...
This study examined “impact of library information resources on student performance in SSCE public secondary schools Zaria.” Nigeria. It identifies the Concepts of Public School Libraries, type of Resources available in Public Senior Secondary School Libraries, extent of Utilization of Public Senior Secondary School Libraries and their resources. The research method used in this project study is survey research method. In a survey method, questionnaires are the main instrument for data co...
This study examined “the adoption of ICT in Arewa House Library for academic development”. It identifies the concept of Information and Communication Technology, available ICT facilities in Arewa House Library, extent of Utilization of ICT Facilities in Arewa House Library, challenges associated with ICT adoption and use in Arewa House Library, solutions for improving ICT utilization in Arewa House Library. The research method used in this project study is survey research method. In a sur...
This study examines the “security management of theft and mutilation of information resources in Kashim Ibrahim Library, Ahmadu Bello University, Zaria.” Nigeria. It identifies the security management and measures or strategies applied against theft and mutilation, the causes of theft and mutilation of information resources in the University library and how it prevents these information resources in the library from been stolen and mutilated, it also identified problems of managing theft ...