Art & Humanities

Research Papers/Topics in Art & Humanities

THE IMPACT OF TESTIMONIAL USE ON ADVERTISING EFFECTIVENESS (A CASE STUDY OF KANU NWANKWO IN PEAR MILK ADVERTISMENT)

INTRODUCTION1.1 BACKGROUND OF THE STUDYAdvertising is a powerful and persuasive machine. It is an exciting, dynamic and fully challenging enterprise. It is a subject that cannot be ignored in our day-to-day life; infact “a world without advertisement is a bleak world” Awake 1988 Pg 1-6. Advertising is always ahead of us to greet us, Infact it has almost become a thorn in the flesh that the average individual cannot do without. He or she is exposed to several kinds of advertising messages ...

THE ROLE OF ELECTRONIC MEDIA IN THE CRUSADE AGAINST RELIGIOUS INTOLERANCE IN NIGERIA (A CASE STUDY OF RESIDENCE IF AWKA ANAMBRA STATE)

ABSTRACT This research work aims at finding out the role of electronic media on the crusade against religious intolerance. How electronic media mobilize and educate the religious intolerance and the best way to improve TV and radio station to help avoid religious intolerance in Nigeria. This work has been divided into four chapters, chapter one deals with the introduction with background of the study, statement of problem, significance of the study and research questions, hypothesis, chapt...

THE ROLE OF MASS MEDIA IN CRISIS RESOLUTION (A CASE STUDY OF IJAW/ITSEKIRI CRISI)

ABSTRACTIn this study, I tried to examine the mass media as regards to whether they have played a role in the resolution of the Ijaw and Itsekiri Crisis, which started as far back as 1997 up till date.  Hence this research work is carried out to determine to what extent the mass media could go in crisis resolution.The first chapter contains the introduction, chapter two focuses on literature review, while chapter three is the research methods and research samples in data gathering. &nbsp...

SALES PROMOTION AS A PANACEA FOR IMPROVED SALES THE NIGERIA BOTLLING COMPANY EXPERIENCE (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC 9TH MILE CORNER)

ABSTRACT This study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point. The major problems investigated was to determine whether actually manufacturing companies derive benefits by engaging sales promotions and other business incentives. The primary objectives of this study was to find out the extent through which sales promotion can be used to improve sales. The review of other r...

THE MASS MEDIA AS CHANNEL FOR CREATING AWARENESS AND MOBILIZING PUBLIC SUPPORT (A CASE STUDY OF THE NIGERIA TELEVISION AUTHORITY, CHANNEL 8, ENUGU)

1.1 INTRODUCTIONGenerally, all mass media organs in all established societies are expected to fulfill certain responsibilities and these obviously would include creating awareness and mobilizing public support towards governmental or public oriented programmes.  Television, as a mass media organ, is equally expected to fulfill these functions as well.First of all, it would be necessary to explain what television as a medium of mass communication actually is.According to Janowitz, (1968) ...

TELEVISION AS A POSTIVE CONTRIBUTOR TO THE SOCIALIZATION OF CHILDREN

ABSTRCAT In times past, a great deal of research has been carried out at various levels in the impact of Television on the socialization process of children in several parts of the world by mass communication scholars Contrary what is regarded as the norms, this present study is specifically addressing itself to the positive contribution made by television on the socialization process of children. In obtaining a scientific conclusion, the research method adopted was the multi-staged sampl...

SATIRE IN CONTEMPORARY NIGERIAN POETRY: A STUDY OF TAYO OLAFIOYE’S A CARNIVAL OF LOOTERS AND MUSA I. OKPANACHI’S THE EATERS OF THE LIVING

ABSTRACTThis study is based on Satire in contemporary Nigeria Poetry, using The Eaters of the Living by Okpanachi and A Carnival of Looters by Tayo Olafioye. The poets adopt satire as their style so as to improve the society by criticizing and ridiculing anyone engaged in bad or evil acts. This study explored the works of the poets; Okpanachi and Olafioye, their satirical techniques and the themes there in present. The poets depicted the vices in their societies in a satirical style that ridi...

THE ROLE OF THIRD WORLD NEWS AGENCIES IN GLOBAL DISSEMINATION OF INFORMATION (A CASE STUDY OF NEWS AGENCY OF NIGERIA (NAN)

ABSTRACT The man objective of this study is to investigate the roles of third world news Agencies in the Global Dissemination of Information.  The News Agency of Nigeria (NAN) was used as a case study. A survey research method was used in the study and a sample of one hundred (1000 persons were selected and administered with questionnaire). Five hypotheses were formulated and tested for the study.  The chi-square was used in the analysis of the data collected from the respondents...

MORAL PROBITY AND YOUTH DEVELOPMENT IN NIGERIA. AN EVALUATION OF THE ROLE OF THE ELECTRONIC MEDIA

ABSTRACT In this study, the researcher set out to examine the role of the electronic media in the crusade for moral probity and youth development. Towards this end, 81 staff of NTA and Radio Nigeria were randomly selected to form the study sample. The members of this study sample were given of copies of structured questionnaires to complete. Their responses were analyzed using percentages and chi-square test. The result of the analysis revealed the findings discussed below.- The electronic...

SATIRE AND SOCIAL MEDIATION IN WOLE SOYINKA’S: A CASE STUDY OF THE TRIALS OF BROTHER JERO AND A PLAY OF GIANTS

ABSTRACT This research endeavour focuses on the social and political ills prevalent in the African societies with the view of correcting them thus, making the contemporary society a better place to live. Using two texts from renowned Nigeria writer, we see the economic, social and political evils which morally degrade our society and the community at last. These evils are being satirized to bring about transformation. Here, the sociological approach is employed. The quota sampling system i...

THE CHALLENGES FACING NIGERIAN BROADCAST MEDIA IN THE NEW MILLENIUM. A CASE STUDY OF FEDERAL RADIO COROPRATION OF NIGERIA (FRCN)

AbstractThis research work dealt on the challenges facing Nigeria broadcast media (a case study of FRCN).Chapter one of the projects provided background information on the problems of the study due to technological backwardness of the Nigeria media. The research sincerely delved into the danger of making Nigeria technological dumping grounds. This chapter outlined the objectives of the study with a view to enhancing the technological development of Nigeria media to the challenges for this twe...

THE EFFECTS OF PORNOGRAPHIC FILMS ON NIGERIA YOUTHS

ABSTRACT Pornographic materials are the representation of erotic behaviors in books, pictures, statues, motion pictures etc. that is intended to cause sexual excitement. The effect of pornographic films on Nigeria youths was embarked upon with the intention of establishing the impression of youth exposures. It is apparent that youths exposure to pornographic films will have negative effect on them. Here lies the objective of our research which seeks to find out why youths watch pornographic...

RELIGION AND MORALITY IN JOHN UPDIKE’S ‘A&P’ AND SALMAN RUSHDIE’S ‘THE PROPHET’S HAIR’.

ABSTRACTReligion and morality, considered as two inseparable entities, are central preoccupations in literature. The two are viable tools in exploring the concerns of many writers including John Updike and Salman Rushdie. The research examines religion and morality in two short stories – John Updike’s ‘A&P’ and Salman Rushdie’s ‘The Prophet’s Hair’. The study adopts formalism, a theory that examines ‘form’ as related to the autonomy and aesthetics of an art work. The a...

THE EFFECT OF TELEVISION ADVERTISEMENT ON THE BUYING HABITS OF CONSUMERS (A CASE STUDY OF BOURNVITA BEVERAGE).

ABSTRACTThis research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers.  It deals generally on the concept of Advertising and narrows it down to the roles advertising plays in this beverage, Bournvita.Careful empirical studies have uncovered that advertising actually influenced people’s choice and consumption of goods and services, as well as their buying habits.Again, it has been founded that advertising has a lot of ple...

THE ROLE OF THE PRESS IN THE POLITICAL POLARISATION OF THE NIGERIAN NATIONAL DEVELOPMENT.

ABSTRACT This study was designed to critically examine “the role of the press in Nigeria’s polarization and National Development” The method of content analysis was adopted and also, three Nigerian daily newspaper were selected. This include, the New Nigeria Newspaper a federal Government owned newspaper published in Kaduna state, The National concord and the champion, each being privately owned by differently individual (s) but published in Lagos. Three publications were selec...


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