ABSTRACT The study was designed to investigate influence of celebrity endorsement through advertising on the attitude of middle class consumers in Lagos, Nigeria towards the advertising message of an endorsed brand of high-priced and low-priced product, as well as their attitude and purchase intention towards the brand. The study utilized triangulated instruments to gather relevant data. These include: (1) selfadministered questionnaire used to obtain data from 700 randomly selected middle c...
ABSTRACT Malaria, a parasitic infectious disease, remains one of the world’s foremost health concerns, even more so in developing countries. Much progress has been made in fighting the disease, particularly in Southern Africa where four countries (Namibia included) have targeted malaria elimination by 2020. Challenges such as the absence of a vaccine, resistance to insecticides, and particularly the emergence of resistance to current antimalarial treatment regimens threaten to undermine the...
Abstract African ontology, for the most part, has been premised on an ancient theory of forces hierarchicized in an inseparable continuum. The basic assumption that forces interact, intermingle and interpenetrate one another informed the extended family relations which stresses the brotherhood of man and the communion of souls from which architects of African societies in the post-colonial era constructed primitive socialism(s) and primitive capitalism( s). The purist school of thought in Af...
ABSTRACT Ahmadou Kourouma is an Ivoirien writer of Malinke origin. He has written FOUR novels, THREE children novel and a drama. His French is acclaimed to be original and reflects a lot of Malinke idiolects. His syntactic construct has both French and Malinke features. Using functionalist approach, we analysed his works for translation purposes. We found out that beyond ordinary "significant" his constructs demand the consideration of "significant superieur" or super significant that is, mea...
ABSTRACT This research work examines the impact of corrective feedback (CF) on the writings of business communication students in selected tertiary institutions in Ghana. In Ghana, CF is one area in Second Language Acquisition (SLA) that has not received much attention. Both empirical and theoretical literature were reviewed. Noticing and Swain’s Comprehensible Output Hypotheses were the two theoretical underpinnings the research adopted. The design of the research was sequential explorato...
ABSTRACT This thesis investigates career choice from an industrial-psychological perspective in Namibia. The research question aimed to investigate whether Namibian youth are aware of the need to make career choice and whether they do make conscious career decisions. To assess career development and choice of students, Super’s Career Development Theory was employed as the theoretical framework for this study. Only students in Grade 12 from two previous disadvantaged schools in Windhoek were...
ABSTRACT This study was motivated by the pervasive difficulties which Namibian learners and students experience in reading and understanding English texts, and which impact negatively on the academic progress of these learners and students. The research was aimed at identifying specific language-related properties of English texts which might impede the English reading comprehension of students in Namibia entering university, as well as possible elements in the language background of these st...
ABSTRACT This thesis looks at the relationship between Nawuri and the Gonja from 1913 to 1994.
ABSTRACT This thesis was a stylistics analysis of healthcare communication discourses on billboards and posters in Windhoek. The main aim of the study was to examine how the language used in healthcare communication messages on posters and billboards, is packaged to persuade readers/consumers to adopt good health practices. The study also concentrated on how the AIDA (attention, interest, desire and action) principle of advertisement and foregrounding features used in healthcare communication...
ABSTRACT The main objective of this study is to examine the growth patterns of Ghanaian towns in terms of population size and to investigate the plausible reasons for an increase or decrease in the number of people living in the towns at a particular point in time. For a meaningful study, selection is made of all towns in the country with population of 10,000 or more by the 2000 Population and Housing Census Reports of Ghana. The study found out that, internal migration in Ghana flows in all...
Abstract This research was primarily designed as survey to find out what motivations informed listeners' patronage of selected FM radio stations within the Koforidua municipality. The quantitative and qualitative approaches were used in this study, which was conducted from March 11 to 20, 2004. Five (5) suburbs, within the Koforidua Municipality, namely, Betom, Srodae, Adweso Estates, Old Estates and Effiduase, were purposively selected. A structured questionnaire, consisting of 26 closed-en...
The global processes that were unleashed due to the maritime exploration and commercial expansion of Europe made an impact on indigenous cultures of the Atlantic world. Between the late fifteenth and the nineteenth century the Atlantic Slave Trade, which existed due to the European contact, and basically involved trade in Africa's human cargoes, affected traditional institutions and local life. On the Gold Coast, the Royal Danish Government established agricultural plantations in the foothill...
ABSTRACT The aim of this study was to research into how rural communities in Ghana are covered and represented by a Public broadcasting television station, Ghana Television (GTV). The study also sought to establish whether there exist a fair balance between the volume of news coverage given to elitist/urban news as opposed to news of, and about, rural communities in the year 2004. The researcher mainly used content analysis as the method of data collection and systematic random sampling was ...
ABSTRACT This study is an exploration of the literary representation of survival and coping strategies during times of socio-political and economic crisis as presented in selected contemporary Zimbabwean fiction in English. The main purpose of the study was to investigate how fiction, particularly the short story, manages to capture the various innovative and resilient ways used by the people inhabiting the city during tempestuous and trying times, and how they manage to live with hope and po...
ABSTRACT Reading Morrison’s fiction at the hand of Bakhtin and Levinas, as well as considering her own non-fiction, led to the conclusion that sufficient evidence exists to argue Morrison’s novels present identity as ethical responsibility that can advocate for a manifesto for positive social change. Analysis focused on the investigation of identity construction in Morrison’s The Bluest Eye (1970), Tar Baby (1981), Paradise (1997), and A Mercy (2008). Through her fiction Morrison can be...